Exam 4: Consumer Behaviour

Marvin desires steady employment and extended health insurance.He also wants to live in a neighbourhood that is free of danger.According to Maslow's hierarchy of need framework, Marvin is seeking fulfillment of his:

In the context of Maslow's types of needs, which of the following deals with basic biological necessities of life, such as food, drink, rest, and shelter?

Identify the term that refers to a person's enduring evaluation of his or her feelings about an object or idea and behavioural tendencies toward that object or idea.

A chart depicting the rating of Toyota, Honda, Nissan in terms of mileage, style, price, and accessories Note: The numbers are based on a 10-point scale, 1 being very poor and 10 being very good. -Dan chooses a Toyota despite the fact that it is much more expensive than the other two cars.He is convinced that higher price ensures better quality.This notion reflects the concept of:

Which of the following statements is NOT true of the different types of needs as categorized by Abraham Maslow?

Performance risk involves the perceived danger inherent in a poorly performing product or service.

Determinant attributes are neither rational nor psychologically based.