Exam 3: Analyzing the Marketing Environment

Venus and Jake have been married for three years.Venus is 30 years old, and Jake is 28.They are Internet and technology savvy.They use the Internet at work for personal reasons and expect a healthy option at fast-food restaurants.They are likely to belong to which cohort?

A seller refusing to sell to other channel members unless that member agrees to buy solely from that particular seller is termed:

Bruce is a part-time janitor.Maria washes dishes in a restaurant.They have a combined income of $30,000.They are barely able to make ends meet because they have three small children.Which of the following categories do they belong to?

A coffee shop chain opens across the street from a locally owned coffee shop.The base expenses for coffee and pastries are similar.However, the chain has corporate backing for support and therefore makes a decision to radically lower prices.Thus, it succeeds in attracting customers to its facility and eventually drives the local competitor out of business.This is an example of:

The fact that many of today's commercials for children's gear now include Dad interacting with the kids and being involved in purchase decisions reflects:

Kelly lives in Canada and is not quite a teenager but not a young child either.She and her friends are going shopping this weekend.What shopping traits is Kelly most likely to exhibit?

The fee to enter a music event is set at $100 for men and $50 for women.This is an example of:

A car manufacturing company is keenly monitoring the announced cuts or increases in the rival companies' production volume, sales, and sales incentives.It uses this information to plan its own marketing, pricing, and production strategies.This is an example of:

A hotel introduces eco-rooms that have energy-efficient mini-bars, organic bed linen, and napkins made of recycled papers.They also advertise that their rooms are fitted with CFLs or LEDs to conserve energy.This is an example of:

Describe the trends that have increased the difficulty that marketers face when trying to gain the attention of consumers.

A period of economic downturn when the economic growth of a country is negative for at least a couple of consecutive quarters is called:

Kelly visited a computer store looking for a model listed at $600.The salesperson stated that this model was out of stock and tried to sell her another model priced at $1,352.This is an example of:

A company sells a mattress, which is claimed to promote good health.It also convinces customers to become part of a club where they receive commissions if they get other people to join the club or buy mattresses.This is an example of:

Two airline companies enter into a secret pact to simultaneously increase their fuel surcharges.As a result of the pact, fuel surcharges rose from $10 a ticket to more than $100 a fare.This is an example of:

Suppose C $1.00 was worth US $0.809, and after nine months, the Canadian dollar increased to $1.50.This is an example of:

The strategic effort made by firms to supply customers with environmentally friendly merchandise is called:

The marketing practice used by the mouthwash company will be checked by the:

Walmart effective distribution network is at the heart of its success.This describe which factor of a Walmart consumers' microenvironment?

Explain how the trend of green marketing helps companies that sell environmentally friendly products.

If the interest rate goes down, consumers have an incentive to save more because they earn more for loaning the bank their money.