Exam 3: Analyzing the Marketing Environment

Misha and Jenny are both 11 years old and spend their money mainly on food and drinks, digital music players, cellphones, computers, and clothing.They are likely to belong to which cohort?

A country allows millions of extra barrels of oil into the market to push prices downward.This squeezes smaller oil producers out of the market and expand the country's own market share.This act could be termed:

PlusLight, a torch manufacturing company, releases high-intensity torches at incredibly low prices.Within a year, it achieves market monopoly by driving away most of its competitors from business.Which of the following practices did PlusLight engage in?

Resale price maintenance refers to manufacturers or channel members trying to influence the price at which the product is sold to subsequent purchasers.

When firms collect and synthesize information about their position with respect to their rivals, it is called:

Bill is 40 years old.He is much less interested in status products than his parents and is less likely to believe in advertising claims.He shares his characteristics with:

Which of the following statements is true of Generation X?

Which of the following statements is true of upper-class consumers?

Which of the following is an impact of government regulations on marketers?

Which of the following statements is NOT true of Generation Y?

Morgan Inc.'s clothing line has different divisions for children, tweens, and senior citizens.If Morgan bases its production requirements primarily on the age group of its target audience, its market segmentation is most likely to be relying on:

Which of the following is true of the generational cohort of tweens?

Jack is a 50-year-old resident of Texas.He is self-reliant and individualistic.While making decisions about purchasing products, he lays more emphasis on quality than price.He shares his characteristics with:

Parties that work with the focal firm are its corporate partners.

Which of the following statements is true of working-class consumers?

Philip lives with his wife Emma and four children in a rented single-room apartment.They live below poverty and take aid of the social security provided by the government.Which of the following categories do they belong to?

Which of the following statements is true of the effect of changing gender roles in society on marketers?

Canadian national food includes poutine and butter tarts.Canada is the world's largest producer of maple syrup.The music of Canada reflects the many influences that have shaped the country.The official symbols of Canada include the maple leaf and the beaver.Which of the following best exemplifies the given information?

Which of the following trends has increased the difficulty that marketers face when they try to grab the attention of consumers?

How do inflation, foreign currency fluctuations, interest rates, and recession affect a firm's ability to market goods and services?