Exam 3: Analyzing the Marketing Environment

Quebec women have higher demand for high quality clothes compare to other parts of Canada (Dhalla, 1966).Which of the following best related to this statement?

Exclusive dealing refers to a seller refusing to sell to other channel members unless that member agrees to buy exclusively from that particular seller.

The two fastest-growing ethnic groups who have migrated to Canada are the:

Kelly saw an advertisement of TV being sold half-price.When she visits a store to buy it, she is told that she needs to buy a projector, as well, for the offer.Kelly is a victim of:

The persistent increase in the prices of goods and services is called:

A university publishes a journal, which is subscribed to by individuals and bookshops.The editors have recommended $20 as the retail price.The university also maintains that the journal cannot be sold at a discount.The university has threatened to cease the supply to any bookshop that sells for less than the recommended retail price.This is an example of:

Food-related advertisements cannot be aired during children's programming.

The Ford Motor Company is an American multinational automaker headquartered in Detroit, Michigan.Last year, the company sold close to 6.5 million cars worldwide and is the fifth largest automaker in the world.Discuss at least 4 macroenvironmental factors that could affect the company.

Which of the following is NOT a microenvironmental factors?

The presence of food products from different parts of the world in a grocery chain symbolizes:

Sue is offering home cleaning services and found out that WOM and referral work much better to promote her business than advertising.Which of the following generational cohorts is more likely the main target market?

Describe how advertising children's products, especially food products, has changed over the years.

Schemes in which salespersons are paid to recruit other salespeople, and each new salesperson pays for the right to recruit other salespeople, with some of that money going to earlier recruiters is called:

Marriot International send employees to stay at its rival competitor, Hilton Hotels & Resorts, to monitor new services and experiences Hilton offers to the customers.This is an example of:

Diana is 66 years old.While shopping for products, she prefers to buy recognizable brands and is extremely quality conscious.Diana also prefers to shop at convenient locations.Which of the following generational cohorts does she belong to?

Generation Xers are also called millennials or the "echo boom" generation.

Mekong Airlines uses special technology to reduce the number of lost bags and make it easier to reroute bags if passengers change their flight plans.Which of the following technologies does it use to track passenger bags?

Which of the following is the goal of value-based marketing?

In Germany, in 1923, prices doubled every two days, and workers were paid twice a day so they could buy food and goods before prices rose again.The new payment system was in response to the:

Jack is a teacher and his wife, Meg, works as an assistant in a research laboratory.They have a combined income of $68,000.They have a house on mortgage and take long vacations once every four years.They are value conscious.Which of the following categories do they belong to?