Question 1

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

A) True 
 B)False

Question 2

Culture is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following holds true for ethnic groups who have migrated to Canada?

Accepted Answer

A) Ethnic Canadians spend less than their white counterparts on big-ticket items such as cars, clothing, and home furnishings. 
B) South Asian and Chinese immigrants are typically young, educated, and wealthy. 
C) Currently, less than 2 percent of all visible minorities in Canada are under 14 years. 
D) Migrated ethnic groups account for nearly 10 percent of Canada's population growth. 
E) Russians represent the fastest-growing ethnic group in Canada. 
A) Ethnic Canadians spend less than their white counterparts on big-ticket items such as cars, clothing, and home furnishings. 
B) South Asian and Chinese immigrants are typically young, educated, and wealthy. 
C) Currently, less than 2 percent of all visible minorities in Canada are under 14 years. 
D) Migrated ethnic groups account for nearly 10 percent of Canada's population growth. 
E) Russians represent the fastest-growing ethnic group in Canada.

Question 4

When the value of the Canadian dollar increases by 20 percent against the major currencies in the previous quarter and drops by around 30 percent in the current quarter, it is referred to as:

Accepted Answer

A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost. 
A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost.

Question 5

Merge and Co. is a grocery chain designed to attract women. It finds that women constitute its biggest buyers, and since more and more women are working and earning good incomes, they are prone to indulging in a variety of foods. Also, to cater to the tastes of women belonging to different ethnic groups, Merge and Co. has positioned a prominent international foods aisle, which highlights Asian, West Indian, Middle Eastern, and Eastern European food products, before the customers reach the central grocery aisles. The food displayed is in keeping with the latest trend of promoting low-calorie, high-nutrition organic products.
-Which of the following has prodded the grocery chain to exclusively cater to the needs of women customers?

Accepted Answer

A) The government regulations that make it mandatory to do so 
B) The pressure from groups fighting for women rights 
C) The changing role of women in society 
D) The social constraints that deter women from shopping in crowded areas 
E) The pressure from male members of the community 
A) The government regulations that make it mandatory to do so 
B) The pressure from groups fighting for women rights 
C) The changing role of women in society 
D) The social constraints that deter women from shopping in crowded areas 
E) The pressure from male members of the community

Question 6

Differentiate between upper-class consumers and middle-class consumers.Provide an example of how a company can use income as a base for segmenting customers.

Accepted Answer

Upper-class consumers are very affluent,

Question 7

Nate, born in 1960, is very individualistic.He ensures he has enough leisure time to pursue his interests.He is obsessed with maintaining his youth and loves rock 'n' roll.If these traits are typical of those of his generation, he is likely to belong to which cohort?

Accepted Answer

A) Tweens 
B) Generation Y 
C) Generation X 
D) Baby boomers 
E) Seniors 
A) Tweens 
B) Generation Y 
C) Generation X 
D) Baby boomers 
E) Seniors

Question 8

Teal Electronics Inc. resells DVD players to retail stores for $300. Teal requires the retailers to charge customers $350. Any retailer that charges less than $350 is in violation of its contract with Teal. Therefore, all the retailers come together and decide that the DVD player should not be sold below $350.
-Which of the following is the marketing practice in which a company seeks to influence the price at which a product is sold?

Accepted Answer

A) Price fixing 
B) Price discrimination 
C) Predatory pricing 
D) Referral selling 
E) Resale price maintenance 
A) Price fixing 
B) Price discrimination 
C) Predatory pricing 
D) Referral selling 
E) Resale price maintenance

Question 9

Which of the following generational cohorts is also referred to as the first generation of latchkey kids?

Accepted Answer

A) Tweens 
B) Generation Y 
C) Generation X 
D) Baby boomers 
E) Seniors 
A) Tweens 
B) Generation Y 
C) Generation X 
D) Baby boomers 
E) Seniors

Question 10

Which of the following situations arises during a recession?

Accepted Answer

A) An increase in the stock market valuations 
B) An increase in the rate of unemployment 
C) An increase in business and consumer confidence 
D) An increase in consumer spending 
E) An increase in purchasing power 
A) An increase in the stock market valuations 
B) An increase in the rate of unemployment 
C) An increase in business and consumer confidence 
D) An increase in consumer spending 
E) An increase in purchasing power

Question 11

Mary, Jane, and Brad were all born the year after World War II.Leisure time is a high priority for them.They have an obsession with maintaining their youth and love rock 'n' roll.They belong to the generational cohort of:

Accepted Answer

A) baby boomers. 
B) millenials. 
C) seniors. 
D) Generation X. 
E) Generation Y. 
A) baby boomers. 
B) millenials. 
C) seniors. 
D) Generation X. 
E) Generation Y.

Question 12

Four companies dealing in dairy products admitted that they met to increase the price of their common products together.Which of the following exemplifies the activity of these companies?

Accepted Answer

A) Price fixing 
B) Price discrimination 
C) Predatory pricing 
D) Referral selling 
E) Resale price maintenance 
A) Price fixing 
B) Price discrimination 
C) Predatory pricing 
D) Referral selling 
E) Resale price maintenance

Question 13

Which of the following is a characteristic of people belonging to the baby boomer generation?

Accepted Answer

A) They are individualistic. 
B) They are workaholics. 
C) They abhor youth, which they equate with immaturity. 
D) They love pop. 
E) They are gutted by a feeling of economic and psychological insecurity. 
A) They are individualistic. 
B) They are workaholics. 
C) They abhor youth, which they equate with immaturity. 
D) They love pop. 
E) They are gutted by a feeling of economic and psychological insecurity.

Question 14

Describe the shopping habits of the generational cohort, Generation X.

Accepted Answer

Generation Xers possess considerable spe

Question 15

Which of the following statements is true of middle-class consumers?

Accepted Answer

A) Their family income is usually between $20,000 and $30,000. 
B) They rely on assistance to cover their basic needs. 
C) They have very high discretionary incomes and tend to purchase luxury items. 
D) They tend to be careful about their spending and are often value-conscious. 
E) Their spending patterns are not influenced by economic conditions. 
A) Their family income is usually between $20,000 and $30,000. 
B) They rely on assistance to cover their basic needs. 
C) They have very high discretionary incomes and tend to purchase luxury items. 
D) They tend to be careful about their spending and are often value-conscious. 
E) Their spending patterns are not influenced by economic conditions.

Question 16

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Accepted Answer

A) regional subculture. 
B) country culture. 
C) generational cohort. 
D) competitive intelligence. 
E) demographics. 
A) regional subculture. 
B) country culture. 
C) generational cohort. 
D) competitive intelligence. 
E) demographics.

Question 17

Today, gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services? Provide one example to support your answer.

Accepted Answer

More firms are careful about gender neut

Question 18

Four companies quoted for and supplied paints to a massive housing reconstruction program.There were 200 contracts distributed over 10 years.Each company won 25 percent of the contract each year.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 19

Which of the following is NOT a macroenvironmental factor?

Accepted Answer

A) competitors' practices 
B) political environment 
C) economic situation 
D) technological advances 
E) social trends 
A) competitors' practices 
B) political environment 
C) economic situation 
D) technological advances 
E) social trends

Question 20

Describe the traits that baby boomers share.

Accepted Answer

Baby boomers are the largest cohort of C

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Culture is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

Which of the following holds true for ethnic groups who have migrated to Canada?

When the value of the Canadian dollar increases by 20 percent against the major currencies in the previous quarter and drops by around 30 percent in the current quarter, it is referred to as:

Differentiate between upper-class consumers and middle-class consumers.Provide an example of how a company can use income as a base for segmenting customers.

Nate, born in 1960, is very individualistic.He ensures he has enough leisure time to pursue his interests.He is obsessed with maintaining his youth and loves rock 'n' roll.If these traits are typical of those of his generation, he is likely to belong to which cohort?

Which of the following generational cohorts is also referred to as the first generation of latchkey kids?

Which of the following situations arises during a recession?

Mary, Jane, and Brad were all born the year after World War II.Leisure time is a high priority for them.They have an obsession with maintaining their youth and love rock 'n' roll.They belong to the generational cohort of:

Four companies dealing in dairy products admitted that they met to increase the price of their common products together.Which of the following exemplifies the activity of these companies?

Which of the following is a characteristic of people belonging to the baby boomer generation?

Describe the shopping habits of the generational cohort, Generation X.

Which of the following statements is true of middle-class consumers?

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Today, gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services? Provide one example to support your answer.

Four companies quoted for and supplied paints to a massive housing reconstruction program.There were 200 contracts distributed over 10 years.Each company won 25 percent of the contract each year.This is an example of:

Which of the following is NOT a macroenvironmental factor?

Describe the traits that baby boomers share.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 3: Analyzing the Marketing Environment

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Culture is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

Which of the following holds true for ethnic groups who have migrated to Canada?

When the value of the Canadian dollar increases by 20 percent against the major currencies in the previous quarter and drops by around 30 percent in the current quarter, it is referred to as:

Differentiate between upper-class consumers and middle-class consumers.Provide an example of how a company can use income as a base for segmenting customers.

Nate, born in 1960, is very individualistic.He ensures he has enough leisure time to pursue his interests.He is obsessed with maintaining his youth and loves rock 'n' roll.If these traits are typical of those of his generation, he is likely to belong to which cohort?

Which of the following generational cohorts is also referred to as the first generation of latchkey kids?

Which of the following situations arises during a recession?

Mary, Jane, and Brad were all born the year after World War II.Leisure time is a high priority for them.They have an obsession with maintaining their youth and love rock 'n' roll.They belong to the generational cohort of:

Four companies dealing in dairy products admitted that they met to increase the price of their common products together.Which of the following exemplifies the activity of these companies?

Which of the following is a characteristic of people belonging to the baby boomer generation?

Describe the shopping habits of the generational cohort, Generation X.

Which of the following statements is true of middle-class consumers?

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Today, gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services? Provide one example to support your answer.

Four companies quoted for and supplied paints to a massive housing reconstruction program.There were 200 contracts distributed over 10 years.Each company won 25 percent of the contract each year.This is an example of:

Which of the following is NOT a macroenvironmental factor?

Describe the traits that baby boomers share.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters