Exam 3: Analyzing the Marketing Environment
Exam 1: Overview of Marketing130 Questions
Exam 2: Developing Marketing Strategies and a Marketing Plan117 Questions
Exam 3: Analyzing the Marketing Environment129 Questions
Exam 4: Consumer Behaviour127 Questions
Exam 5: Business-To-Business Marketing126 Questions
Exam 6: Segmentation, Targeting, and Positioning129 Questions
Exam 7: Marketing Research130 Questions
Exam 8: Developing New Products132 Questions
Exam 9: Product, Branding, and Packaging Decisions132 Questions
Exam 10: Services: The Intangible Product129 Questions
Exam 11: Pricing Concepts and Strategies: Establishing Value128 Questions
Exam 12: Distribution Channels131 Questions
Exam 13: Retailing and Omni-Channel Marketing132 Questions
Exam 14: Integrated Marketing Communications133 Questions
Exam 15: Advertising, Sales Promotions, and Personal Selling128 Questions
Exam 16: Social and Mobile Marketing122 Questions
Exam 17: Global Marketing132 Questions
Exam 18: Ethics and Socially Responsible Marketing125 Questions
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Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.
(True/False)
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Culture is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.
(True/False)
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Which of the following holds true for ethnic groups who have migrated to Canada?
(Multiple Choice)
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When the value of the Canadian dollar increases by 20 percent against the major currencies in the previous quarter and drops by around 30 percent in the current quarter, it is referred to as:
(Multiple Choice)
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Merge and Co. is a grocery chain designed to attract women. It finds that women constitute its biggest buyers, and since more and more women are working and earning good incomes, they are prone to indulging in a variety of foods. Also, to cater to the tastes of women belonging to different ethnic groups, Merge and Co. has positioned a prominent international foods aisle, which highlights Asian, West Indian, Middle Eastern, and Eastern European food products, before the customers reach the central grocery aisles. The food displayed is in keeping with the latest trend of promoting low-calorie, high-nutrition organic products.
-Which of the following has prodded the grocery chain to exclusively cater to the needs of women customers?
(Multiple Choice)
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Differentiate between upper-class consumers and middle-class consumers.Provide an example of how a company can use income as a base for segmenting customers.
(Essay)
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Nate, born in 1960, is very individualistic.He ensures he has enough leisure time to pursue his interests.He is obsessed with maintaining his youth and loves rock 'n' roll.If these traits are typical of those of his generation, he is likely to belong to which cohort?
(Multiple Choice)
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Teal Electronics Inc. resells DVD players to retail stores for $300. Teal requires the retailers to charge customers $350. Any retailer that charges less than $350 is in violation of its contract with Teal. Therefore, all the retailers come together and decide that the DVD player should not be sold below $350.
-Which of the following is the marketing practice in which a company seeks to influence the price at which a product is sold?
(Multiple Choice)
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Which of the following generational cohorts is also referred to as the first generation of latchkey kids?
(Multiple Choice)
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Which of the following situations arises during a recession?
(Multiple Choice)
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Mary, Jane, and Brad were all born the year after World War II.Leisure time is a high priority for them.They have an obsession with maintaining their youth and love rock 'n' roll.They belong to the generational cohort of:
(Multiple Choice)
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Four companies dealing in dairy products admitted that they met to increase the price of their common products together.Which of the following exemplifies the activity of these companies?
(Multiple Choice)
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Which of the following is a characteristic of people belonging to the baby boomer generation?
(Multiple Choice)
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Describe the shopping habits of the generational cohort, Generation X.
(Essay)
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Which of the following statements is true of middle-class consumers?
(Multiple Choice)
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The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:
(Multiple Choice)
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Today, gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services? Provide one example to support your answer.
(Essay)
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Four companies quoted for and supplied paints to a massive housing reconstruction program.There were 200 contracts distributed over 10 years.Each company won 25 percent of the contract each year.This is an example of:
(Multiple Choice)
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