Exam 3: Analyzing the Marketing Environment

Generation X's quest for youth, in both attitude and appearance, provides a massive market for anti-aging products, cosmetics, pharmaceuticals, and biotechnology.

A retail store enters into an agreement to buy cheese from a large supplier.The retail store is bound by this agreement and cannot buy cheese from local dairy farms although its prices are lower.This is an example of:

Explain how government legislation protects consumers.

A situation in which incentives are offered to consumers to provide the names of other potential consumers is called:

Government regulation may help to create a level playing field for competition and set standards for marketers to follow.

MediaTeq required its employees to send photocopies of a letter to 100 people.The letter contained a list of 10 names and addresses.People were required to send $1 to the first 10 names on the list to join the MediaTeq club.After that, they had to place their names and addresses at the bottom of the list, strike off the first 10 names, and send it to 100 other people.This is an example of:

Which of the following generational cohorts is also referred to as the echo boom generation?

Bill is part of a program that collects biodegradable material from domestic wastes.This material is collected by the municipality and used to make compost for gardening.Which of the following program best describes Bill's activity?

Explain the concept of competitive intelligence.Provide one example of how your institution (university or college)can use competitive intelligence?