Question 1

Which of the following refers to the way people in a particular country react to different cultural rituals in accordance with their place of residence?

Accepted Answer

A) Competitive intelligence 
B) Country culture 
C) Demographics 
D) Generational cohort 
E) Regional subculture 
A) Competitive intelligence 
B) Country culture 
C) Demographics 
D) Generational cohort 
E) Regional subculture

Question 2

Describe the negative and positive consequences for Canadian marketers of the rapid increase in the exchange rate between the currencies of Canada and the United States.

Accepted Answer

The rapid increases in the exchange rate

Question 3

A car sales showroom displays a basic car with a very low price tag.Once a customer is interested, the salesperson persuades him or her to buy a more expensive model.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 4

Joe is 65 years old.He is highly individualistic and invests in health and wellness products.He loves to indulge in products and services that help him maintain his youth.Joe belongs to the category of:

Accepted Answer

A) Gen X. 
B) Gen Y. 
C) tweens. 
D) baby boomers. 
E) seniors. 
A) Gen X. 
B) Gen Y. 
C) tweens. 
D) baby boomers. 
E) seniors.

Question 5

Heart Attack Grill is an American hamburger restaurant with hospital theme located in Las Vegas, Nevada.It was founded by a nutritionist, Jon Basso, in 2005.The restaurant offers single, double, triple, quadruple all the way to octuple hamburgers.It is estimated that the quadruple burger with bacon has about 10,000 calories.Heart Attack Grill received the "most calorific burger" certificate from Guinness World Records in 2012.The restaurant also offers all you can eat flatliner fries, which cooked in pure lard.The price range for the burgers is from $10 for single to $25 for octuple burger.Explain how some of the social and natural trends can affect Heart Attack Grill success?

Accepted Answer

Student answers will vary.Tren

Question 6

Which of the following statements is true of baby boomers?

Accepted Answer

A) They belong to the generational cohort of people born between 1972 and 1992. 
B) They belong to the generational cohort of people born between 1946 and 1965. 
C) They belong to the generational cohort consisting of people aged 65 and older. 
D) They belong to the generational cohort of people who are not quite teenagers but are not young children either. 
E) They belong to the generational cohort of people born between 1966 and 1971. 
A) They belong to the generational cohort of people born between 1972 and 1992. 
B) They belong to the generational cohort of people born between 1946 and 1965. 
C) They belong to the generational cohort consisting of people aged 65 and older. 
D) They belong to the generational cohort of people who are not quite teenagers but are not young children either. 
E) They belong to the generational cohort of people born between 1966 and 1971.

Question 7

Which of the following refers to a group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life?

Accepted Answer

A) Generational cohort 
B) Country culture 
C) Competitive intelligence 
D) Greener consumers 
E) Ethnicity 
A) Generational cohort 
B) Country culture 
C) Competitive intelligence 
D) Greener consumers 
E) Ethnicity

Question 8

Latchkey kids are those children who:

Accepted Answer

A) were left orphaned after the death of their biological parents. 
B) grew up in foster homes because of the inability of their parents to take care of them. 
C) grew up in homes with a stepmother or a stepfather. 
D) grew up in homes in which both parents worked. 
E) grew up in single-parent homes. 
A) were left orphaned after the death of their biological parents. 
B) grew up in foster homes because of the inability of their parents to take care of them. 
C) grew up in homes with a stepmother or a stepfather. 
D) grew up in homes in which both parents worked. 
E) grew up in single-parent homes.

Question 9

Jordan Inc., an online retail firm, wanted to determine the development strategy of its rival company.Tapping into some online discussion groups, Jordan came to know that its rival had posted 20 job openings online.This move was indicative of the rival company's development strategy.Which of the following is being used by Jordan to gather information about its rival firm's strategy?

Accepted Answer

A) bid rigging 
B) unethical behaviour 
C) bait-and-switch 
D) corporate partners 
E) competitive intelligence 
A) bid rigging 
B) unethical behaviour 
C) bait-and-switch 
D) corporate partners 
E) competitive intelligence

Question 10

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100 percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 11

The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 12

Describe the steps being taken by marketers to accommodate the expanding ethnic composition of the Canadian population.

Accepted Answer

The growing number of ethnic groups or v

Question 13

A driving school charges more to teach women drivers.Its justification is that, even though the lessons and methods are the same as used for men, they think they need to be more careful when women are driving.This is an example of:

Accepted Answer

A) price fixing. 
B) price discrimination. 
C) predatory pricing. 
D) referral selling. 
E) resale price maintenance. 
A) price fixing. 
B) price discrimination. 
C) predatory pricing. 
D) referral selling. 
E) resale price maintenance.

Question 14

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

Accepted Answer

A) True 
 B)False

Question 15

While Maria is dining at her favourite Mexican restaurant, she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 16

A restaurant has two menus, one printed in English, and the other printed in the local language.The prices on the English menu are double those on the other menu.The restaurant owners believe that if a customer cannot read the local language, he must be a tourist and will pay more.This is an example of:

Accepted Answer

A) price fixing. 
B) price discrimination. 
C) predatory pricing. 
D) referral selling. 
E) resale price maintenance. 
A) price fixing. 
B) price discrimination. 
C) predatory pricing. 
D) referral selling. 
E) resale price maintenance.

Question 17

Explain the concept of green marketing.

Accepted Answer

Green marketing involves a strategic eff

Question 18

Which of the following refers to the visible nuances such as artifacts, behaviour, dress, symbols, physical settings, ceremonies, language differences, colours and tastes, and food preferences?

Accepted Answer

A) Generational cohort 
B) Country culture 
C) Demographics 
D) Political environment 
E) Competitive intelligence 
A) Generational cohort 
B) Country culture 
C) Demographics 
D) Political environment 
E) Competitive intelligence

Question 19

Teal Electronics Inc. resells DVD players to retail stores for $300. Teal requires the retailers to charge customers $350. Any retailer that charges less than $350 is in violation of its contract with Teal. Therefore, all the retailers come together and decide that the DVD player should not be sold below $350.
-Who is liable for seeking to influence the price at which a product is sold?

Accepted Answer

A) Teal Electronics 
B) The retail stores 
C) The consumers 
D) The DVD player manufacturer 
E) Ochre Corp., Teal's primary retail client 
A) Teal Electronics 
B) The retail stores 
C) The consumers 
D) The DVD player manufacturer 
E) Ochre Corp., Teal's primary retail client

Question 20

Which of the following is true of Generation X?

Accepted Answer

A) They are less likely to believe in advertising claims or what salespeople tell them. 
B) They are more interested in status products than older generations. 
C) They are more likely to enjoy greater prosperity than their parents. 
D) They have little knowledge about products in the market. 
E) They are more interested in shopping than their parents. 
A) They are less likely to believe in advertising claims or what salespeople tell them. 
B) They are more interested in status products than older generations. 
C) They are more likely to enjoy greater prosperity than their parents. 
D) They have little knowledge about products in the market. 
E) They are more interested in shopping than their parents.

Which of the following refers to the way people in a particular country react to different cultural rituals in accordance with their place of residence?

Describe the negative and positive consequences for Canadian marketers of the rapid increase in the exchange rate between the currencies of Canada and the United States.

A car sales showroom displays a basic car with a very low price tag.Once a customer is interested, the salesperson persuades him or her to buy a more expensive model.This is an example of:

Joe is 65 years old.He is highly individualistic and invests in health and wellness products.He loves to indulge in products and services that help him maintain his youth.Joe belongs to the category of:

Which of the following statements is true of baby boomers?

Which of the following refers to a group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life?

Latchkey kids are those children who:

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100 percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:

Describe the steps being taken by marketers to accommodate the expanding ethnic composition of the Canadian population.

A driving school charges more to teach women drivers.Its justification is that, even though the lessons and methods are the same as used for men, they think they need to be more careful when women are driving.This is an example of:

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

While Maria is dining at her favourite Mexican restaurant, she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food.This is an example of:

Explain the concept of green marketing.

Which of the following refers to the visible nuances such as artifacts, behaviour, dress, symbols, physical settings, ceremonies, language differences, colours and tastes, and food preferences?

Which of the following is true of Generation X?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 3: Analyzing the Marketing Environment

Which of the following refers to the way people in a particular country react to different cultural rituals in accordance with their place of residence?

Describe the negative and positive consequences for Canadian marketers of the rapid increase in the exchange rate between the currencies of Canada and the United States.

A car sales showroom displays a basic car with a very low price tag.Once a customer is interested, the salesperson persuades him or her to buy a more expensive model.This is an example of:

Joe is 65 years old.He is highly individualistic and invests in health and wellness products.He loves to indulge in products and services that help him maintain his youth.Joe belongs to the category of:

Which of the following statements is true of baby boomers?

Which of the following refers to a group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life?

Latchkey kids are those children who:

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100 percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:

Describe the steps being taken by marketers to accommodate the expanding ethnic composition of the Canadian population.

A driving school charges more to teach women drivers.Its justification is that, even though the lessons and methods are the same as used for men, they think they need to be more careful when women are driving.This is an example of:

Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

While Maria is dining at her favourite Mexican restaurant, she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food.This is an example of:

Explain the concept of green marketing.

Which of the following refers to the visible nuances such as artifacts, behaviour, dress, symbols, physical settings, ceremonies, language differences, colours and tastes, and food preferences?

Which of the following is true of Generation X?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters