Question 1

Skills in public relations are:

Accepted Answer

A)  mostly people skills 
B)  mostly knowledge of media tracking methods 
C)  dependent on the specific job 
D)  the same regardless of the job 
A)  mostly people skills 
B)  mostly knowledge of media tracking methods 
C)  dependent on the specific job 
D)  the same regardless of the job

Question 2

Marketing is primarily designed as a relationship-building strategy,and less focused on economic concerns.

Accepted Answer

A) True 
 B)False

Question 3

Employers usually require what thing in order for a paid internship position?

Accepted Answer

A)  that the student be a good typist 
B)  that the student be able to perform administrative tasks 
C)  that the student be at least a college junior 
D)  a cover letter 
A)  that the student be a good typist 
B)  that the student be able to perform administrative tasks 
C)  that the student be at least a college junior 
D)  a cover letter

Question 4

All organizations should serve society as a whole.

Accepted Answer

A) True 
 B)False

Question 5

Journalism and public relations are fundamentally different in scope.

Accepted Answer

A) True 
 B)False

Question 6

Which is an essential ability for a public relations practitioner?

Accepted Answer

A)  expertise in social media 
B)  database management 
C)  networking 
D)  a good work-life balance 
A)  expertise in social media 
B)  database management 
C)  networking 
D)  a good work-life balance

Question 7

Edward Bernays coined the word "spin" in public relations.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is accurate with regard to the relationship between public relations and advertising?

Accepted Answer

A)  Advertising is usually more costly. 
B)  Advertising is usually seen as more credible than public relations. 
C)  Advertising is more focused on internal audiences than public relations. 
D)  Public relations is narrower in scope. 
A)  Advertising is usually more costly. 
B)  Advertising is usually seen as more credible than public relations. 
C)  Advertising is more focused on internal audiences than public relations. 
D)  Public relations is narrower in scope.

Question 9

Public relations pays relatively well compared to other communication professions.

Accepted Answer

A) True 
 B)False

Question 10

Which is true with regard to internships?

Accepted Answer

A)  They are almost always unpaid, or paid at a maximum of $5 per hour 
B)  They are not usually recommended for graduation. 
C)  They provide managerial experience for undergraduates. 
D)  There is a strong correlation between paid internships and starting salaries. 
A)  They are almost always unpaid, or paid at a maximum of $5 per hour 
B)  They are not usually recommended for graduation. 
C)  They provide managerial experience for undergraduates. 
D)  There is a strong correlation between paid internships and starting salaries.

Question 11

Which of the following makes public relations a cyclical process?

Accepted Answer

A)  policy formation 
B)  programming 
C)  feedback 
D)  program assessment and adjustment 
A)  policy formation 
B)  programming 
C)  feedback 
D)  program assessment and adjustment

Skills in public relations are:

Marketing is primarily designed as a relationship-building strategy,and less focused on economic concerns.

Employers usually require what thing in order for a paid internship position?

All organizations should serve society as a whole.

Journalism and public relations are fundamentally different in scope.

Which is an essential ability for a public relations practitioner?

Edward Bernays coined the word "spin" in public relations.

Which of the following is accurate with regard to the relationship between public relations and advertising?

Public relations pays relatively well compared to other communication professions.

Which is true with regard to internships?

Which of the following makes public relations a cyclical process?

The Evolution of Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Communication

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters

Exam 1: What Is Public Relations

Skills in public relations are:

Marketing is primarily designed as a relationship-building strategy,and less focused on economic concerns.

Employers usually require what thing in order for a paid internship position?

All organizations should serve society as a whole.

Journalism and public relations are fundamentally different in scope.

Which is an essential ability for a public relations practitioner?

Edward Bernays coined the word "spin" in public relations.

Which of the following is accurate with regard to the relationship between public relations and advertising?

Public relations pays relatively well compared to other communication professions.

Which is true with regard to internships?

Which of the following makes public relations a cyclical process?

The Evolution of Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Communication

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters