Exam 12: Public Relations and the Law

Unauthorized use of well-known entertainers,athletes,or other public figures in an organization's publicity and advertising materials is known as

PR personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or employer.This area of liability is called "fair comment."

Which is accurate with regard to copyright?

Revised in 2013,celebrity endorsement through their social media outlets is primarily concerned with what issue?

Which of these areas are in the public domain and cannot be copyrighted?

Public relations professionals should avoid this practice based on guidelines from the SEC.

Which is a concept inherent with "green" marketing?

The Federal Trade Commission generally does NOT monitor "green" marketing or "low-carb" ads because of the inherent message of goodwill associated with such terms.

Which of these concepts (stemming from SEC regulations)is NOT pertinent to public relations personnel?

The Equal Employment Opportunity Commission essentially exists to ensure diversity in the workplace.

Part of a copyrighted article that may be quoted directly,but brief in relation to the original work,refers to