Exam 6: Delivering Good- and Neutral-News Messages

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While writing an appreciation message, exaggerated language should be used frequently even if it does not sound believable.

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False

Which of the following statements is true about persuasive claims?

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A

A procedural message is most effective when:

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D

When asked to provide credit information about an account holder, it is advisable to report facts and personal opinions about the applicant.

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Neutral-news messages contain content that is not likely to generate an emotional reaction from the receiver.

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An acknowledgment message is sent to indicate that an order has been received and processed.

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Form messages are a fast and efficient means to send frequently recurring messages that will likely result in a neutral or favorable reaction from the receiver.

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Alana orders a pink shirt from BuyClothes.com but receives an orange shirt instead. The store advertises a free exchange policy for goods. Therefore, Alana should write a _____ to get the correct shirt that she ordered.

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Describe the guidelines used to write effective procedural messages.

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When compared to letters, _____ are used for formally sharing information with people inside an organization.

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List the ways in which a form letter can be made more personal.

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Empathetic managers use goodwill messagesto build strong, lasting relationships with employees, clients, customers, and various other groups.

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The _____ requires that a credit applicant be notified of the credit decision within 30 days of receipt of the request or application.

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Identify the use of memos and letters in communicating messages.

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What are the advantages of writing good-news or neutral-news messages in the deductive pattern?

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List the components of the direct outline used for good- and neutral-news messages.

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_____ refers to a discussion of goods or services already bought.

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Which of the following is a feature of the deductive sequence approach for a good-news message?

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Asking a colleague or employee to walk through the steps outlined in a procedural document before finalizing the document is recommended.

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Manuel, a credit supervisor, wrote a letter informing a new client that her credit application has been approved. He started the message with the good news. Which of the following writing sequences has he used?

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