Exam 8: Delivering Persuasive Messages

Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following suggestions should he follow while writing this message?

Josef responds to product advertisements that focus on convenience, durability, and service. These benefits of the advertised products appeal to his _____ needs of Maslow's need hierarchy.

Which of the following is an effective statement for requesting action?

An effective persuasive message should use concrete and specific language to create an accurate representation of the product, service, or idea.

A persuasive email message to promote pop-up blocker software has as its central selling point protection of children from pornography. The central selling point should:

In a sales message, the last paragraph should:

The principles used in selling an idea are similar to those used in selling products.

Which of the following suggestions should be followed while writing an effective persuasive claim message?

Explain how Maslow's need hierarchy can help a person write a more effective persuasive message to the receiver.

Which of the following is a feature of persuasive communication?

Mary wants to write a memo to a team of people who will help her launch a new product line for the company. She wants to convince them that their extensive commitment is justified because the product is important to the company's future. She should employ the deductive approach while writing the memo.

Which of the following is true of claim messages?

Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service," which is an effective request for action.

A message that is sent in response to a sales information request requires an attention-getting sentence.

Which of the following is a difference between routine and persuasive claim messages?

Describe persuasive communication within an organization.

Which of the following is effective for gaining attention in an unsolicited sales message?

A company is faced with the challenge of communicating to its employees a significant change in its policies. How should the management effectively communicate this change to its employees?

Outline the inductive pattern used while writing persuasive messages.

Which of the following is a difference between solicited and unsolicited sales messages?