Exam 9: Understanding the Report Process and Research Methods

One advantage of secondary research is that it avoids needless duplication of costly research efforts.

Reliability refers to the degree to which data measures what it is intended to measure.

Correlation analysis might be used to determine whether a relationship existed between how respondents answered one item and how they answered another.

The conclusion of a report consists of a suggested action based on research.

Brian is conducting a research on a certain topic. However, he soon recognizes certain limitations concerning his study. In this context, the limitations refer to:

When interpreting data, it is good for the researcher to assume the constancy of human behavior.

Identify four methods of collecting data through surveys, and list one advantage and one disadvantage of each method.

Sheena has been asked to conduct an observational study to determine the effect of customer service on customer shopping duration. She believes that customers' shopping duration will increase if of customer service is enhanced.​Required:​Outline the basic structure of the study including methodology, observations, findings, and a conclusion.

Which of the following is a common error at the data-gathering stage?

Referencing is optional when paraphrasing.

Improvement of Poor Questionnaire Meacham Industries is a small company that wants to improve communications between supervisors and employees. A questionnaire has been developed for distribution to employees on their attitudes toward communication with supervisors. The following questions are in the form of a draft and need to be rewritten for clarity and easy tabulation.​Required: Rewrite the above questions for clarity and easy tabulation of results.1.Do you work in the office, maintenance, assembly line, or shipping .How long have you worked here .Do you think most supervisors are approachable .Do you feel that you can talk to your supervisor when needed .Is your supervisor available to answer questions .How do you prefer to communicate with your supervisor .How does your supervisor usually communicate with you .Does your supervisor give you feedback .Does your supervisor give reprimands How 0.Do you think an employee suggestion box would be useful?

A research firm wants to conduct research to determine what the U.S. population thinks of imported clothing at a given point in time. Describe three primary research options that are available for this type of research. Which option would you recommend that the research firm use Why?

At the end of every year, Trent Enterprises sends an annual report to its shareholders. This is an example of an analytical report.

Which of the following is a common error that hinders the accurate interpretation of data?

A report that provides a written description of how an organization can meet the needs of another organization is known as a _____.

Feasibility Report for New Office​Hasley's, a retail chain based in the Midwest, has offices in several locations throughout the U.S. Due to expanding markets, the company is researching the need to open a new location in the Southwest. You are a member of a team asked to write a report on the feasibility of an office at this new location. The team must define the scope of the report and develop a statement of purpose.​Required:​Identify five questions that need answering to help the team limit the scope of this report. Provide an answer to each question and write a Statement of Purpose for the report.

Boundaries imposed outside the control of the researchers are called limitations.

The main function of vertical reports is to contribute to management control.

Which of the following is an accurate statement concerning the use of primary and secondary research methods?

In the context of analyzing research data, which of the following best describes the role of the mean, median, and mode?