Exam 7: Mobile Technologies and Commerce

________ uses a variety of conventions and technologies that allow machines to understand the meaning of Web content.

The monitoring tool is Socialmention.com aggregates content from over 80 different social media sites,including Facebook,YouTube,and Twitter,and provides users with 4 social mention ________ that give insight to the nature of the conversations taking place on the web.

Briefly explain why managers should understand Web technology.

________ automatically tweets posts published on a blog using RSS technology.

The Google brand name appears on thousands of websites due to its ________ API.

With ________ media content goes from the technology to the people,but with ________ media,people create and control the content.

LinkedIn is used as a primary crowdsourcing tool for a majority of companies.

The most important thing that users can do to protect their privacy and identity on social sites is to ________.

Corporate bloggers use the medium to tell stories about their brands and connect with customers.

Describe three ways in which organizations could use blogs or microblogs as tools to improve business performance.

________ is a social mention metric that measures the tone of the conversation,which helps you understand if people are feeling positive,negative or neutral about the topic.

________ is a social mention metric that measures the degree to which people who are talking about your brand will do so repeatedly.

Social bookmarking tools such as Diigo and Delicious allow users to tag Web content with keywords of their choosing.

Fortunately,many popular APIs are closed source,which means that anyone can use them for free although there may be other terms and conditions placed on their use.

________ is a social mention metric that measures the range of people discussing a particular topic.

________ allows users to subscribe to multiple blogs or other digital sources and have the content displayed in a single application.

________ are buttons or features on non-Facebook sites that interact with Facebook in some way.

A(n)________ is a web application that combines information from two or more sources and presents this information in a way that creates some new benefit or service.

________ is a social mention metric that measures the tone of the conversation,which helps you understand if people are feeling positive,negative or neutral about the topic

According to the Cluetrain Manifesto,over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.