Exam 7: Mobile Technologies and Commerce

An example of how marketers use mashups and RSS is the integration of Google Maps with company store or office locations so that they appear together on a store locator webpage,making it easier for customers to locate the business.

________ is a social mention metric that measures the range of people discussing a particular topic

Understanding how web technology is evolving helps managers to identify strategic opportunities,threats,and ways a company might develop sustainable competitive advantages in the marketplace.

Marketers use blogs and microblogs to tell the company's story,position a product,create brand identity,and differentiate from the competition.

From the field of economics,the ________ explains how the perceived value of a product or service is affected by the number of people using the product or service.

Most advocacy groups engage in hashtag activism by using Twitter to maintain awareness about their cause and to influence people's attitudes on key issues.

Users are typically required to acknowledge they have read,understand and agree to the ________ before they are allowed to use the service.

Users are now able to rely on SNS privacy policies.

________ facilitate(s)the transfer of data from one website app to another;and can be either proprietary or ________.

Most high end social media monitoring tools report information using a(n)________ interface,which graphically represents the data it collects.

Many popular ________ are open source,which means that anyone can use them for free although there may be other terms and conditions placed on their use

________ is a search engine for blogs allows users to easily identify blogs that contain specific key words or phrases that correspond to a brand name,person or issue.

The Google brand name appears on thousands of websites due to its ________ API.

________ automatically tweets posts published on a blog using RSS technology

Absolutely nothing you put on a social networking site is private.

Governments and industry associations are trying to control social media privacy abuses through legislation and professional standards,which frequently provide adequate protection.

Using AJAX technologies and APIs,websites and applications can pull information from a variety of sources in order to create ________.

________ is an object oriented language used to create apps and functionality on websites.

Kickstarter is a _________ site for raising money in order to start a business or creative project.

Yelp has a(n)________ that allows sites like Zillow.com to use Yelp's information when displaying information about homes and neighborhoods to prospective real estate customers.