Question 1

Why is empathy important as a first step in the design process?

Accepted Answer

A) People are not always able to tell you what they need. 
B) You need to care about the people for whom you are creating. 
C) Empathy encourages social responsibility. 
D) Empathy guarantees ethical behavior. 
A) People are not always able to tell you what they need. 
B) You need to care about the people for whom you are creating. 
C) Empathy encourages social responsibility. 
D) Empathy guarantees ethical behavior.

Question 2

What was the method that Haupt and Alstin used to gather information about adults' current attitudes toward helmets?

Accepted Answer

A) one-on-one interviews 
B) anonymous questionnaires 
C) overhearing customers talk about the product 
D) monitoring social media websites 
A) one-on-one interviews 
B) anonymous questionnaires 
C) overhearing customers talk about the product 
D) monitoring social media websites

Question 3

What is the essence of design thinking?

Accepted Answer

A) a scientific process of engineering 
B) a process that insures quality is built into a product or service 
C) a process meant to improve creative thinking abilities 
D) the process that identifies new solutions that meet the needs of the market 
A) a scientific process of engineering 
B) a process that insures quality is built into a product or service 
C) a process meant to improve creative thinking abilities 
D) the process that identifies new solutions that meet the needs of the market

Question 4

How is experimentation relevant to the implementation stage?

Accepted Answer

A) It links the ideation results to workable solutions through successive iterations. 
B) The ideas are experiments. 
C) Experimentation is always present in new ideas. 
D) The ideas generated may not be workable. 
A) It links the ideation results to workable solutions through successive iterations. 
B) The ideas are experiments. 
C) Experimentation is always present in new ideas. 
D) The ideas generated may not be workable.

Question 5

Under the dimensions of observation, what is meant by object?

Accepted Answer

A) the physical things that are present at the time of the behavior 
B) the product or service being observed 
C) single actions that people do 
D) the physical place or places 
A) the physical things that are present at the time of the behavior 
B) the product or service being observed 
C) single actions that people do 
D) the physical place or places

Question 6

In what way did IDEO study the needs of the nurses and patients at Kaiser?

Accepted Answer

A) They shadowed nurses, sought feedback, and made observations. 
B) They interviewed the key stakeholders. 
C) They reviewed all nurse and patient complaints. 
D) They interviewed patients. 
A) They shadowed nurses, sought feedback, and made observations. 
B) They interviewed the key stakeholders. 
C) They reviewed all nurse and patient complaints. 
D) They interviewed patients.

Question 7

Observe the way you brush your teeth.You may also observe someone you know.Document the process using an empathy map and note any insights you may have.

Accepted Answer

Answers will vary, but will follow the f

Question 8

The act of knowing what people want, how they behave, what they think, and how they feel is referred to by which of the following terms?

Accepted Answer

A) customer identification 
B) needs assessment 
C) empathy 
D) observation 
A) customer identification 
B) needs assessment 
C) empathy 
D) observation

Question 9

Why is it important to support "wild ideas" during brainstorming sessions?

Accepted Answer

A) It encourages play. 
B) Wild ideas are easier to think of. 
C) It saves people embarrassment. 
D) Wild ideas can often give rise to creative leaps. 
A) It encourages play. 
B) Wild ideas are easier to think of. 
C) It saves people embarrassment. 
D) Wild ideas can often give rise to creative leaps.

Question 10

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

Accepted Answer

A) new knowledge of consumer behavior 
B) a product idea 
C) insight into consumer behavior 
D) expanded experience 
A) new knowledge of consumer behavior 
B) a product idea 
C) insight into consumer behavior 
D) expanded experience

Question 11

Describe why asking what people need is or is not the best start to the design process.

Accepted Answer

It is the best way because it focuses on

Question 12

In the acronym AEIOU, what does A stand for?

Accepted Answer

A) alternatives 
B) activities 
C) attitude 
D) assessment 
A) alternatives 
B) activities 
C) attitude 
D) assessment

Question 13

How many ideas should be generated in a successful brainstorming session?

Accepted Answer

A) a minimum of 10 great ideas 
B) up to 100 ideas in a period of 60 minutes 
C) up to 10 ideas in a period of 60 minutes 
D) between 5 and 10 ideas 
A) a minimum of 10 great ideas 
B) up to 100 ideas in a period of 60 minutes 
C) up to 10 ideas in a period of 60 minutes 
D) between 5 and 10 ideas

Question 14

In design thinking, what is meant by inspiration?

Accepted Answer

A) an emotional moment that stirs creativity 
B) an idea for a product, service, or solution 
C) a motivation or promise of reward 
D) the problem or opportunity that starts the search for a solution 
A) an emotional moment that stirs creativity 
B) an idea for a product, service, or solution 
C) a motivation or promise of reward 
D) the problem or opportunity that starts the search for a solution

Question 15

Drew notices that her electric cables and cords are unsightly and could cause someone to trip.She asks, "How might these wires be secured differently?" This question is known as which of the following?

Accepted Answer

A) initiating question 
B) a design challenge 
C) a customer vision 
D) an end state 
A) initiating question 
B) a design challenge 
C) a customer vision 
D) an end state

Question 16

After an interview, it is a good idea to write down additional observations and insights from body language and tone of voice.

Accepted Answer

A) True 
 B)False

Question 17

How does IDEO look at the design thinking process?

Accepted Answer

A) It requires a series of successive steps. 
B) It is a circular process with no specific start or end. 
C) It occurs in overlapping phases. 
D) It follows a predictive approach. 
A) It requires a series of successive steps. 
B) It is a circular process with no specific start or end. 
C) It occurs in overlapping phases. 
D) It follows a predictive approach.

Question 18

What would be the insight if the empathy map revealed that someone said he enjoyed being a vegetarian, but sighed and said that he had trouble masking food so that the family would not miss meat?

Accepted Answer

A) The person is struggling with being a vegetarian. 
B) There is a conflict between his enjoyment and the goals of serving the family what they like. 
C) Vegetarians cause family discord. 
D) The interviewee would like all the family to become vegetarian. 
A) The person is struggling with being a vegetarian. 
B) There is a conflict between his enjoyment and the goals of serving the family what they like. 
C) Vegetarians cause family discord. 
D) The interviewee would like all the family to become vegetarian.

Question 19

When IDEO studied Chicago's commuters for the Ford Company, what did they learn about the commuters?

Accepted Answer

A) Commuters had specific and common needs. 
B) There were three distinct groups of commuters with different needs. 
C) Speed was preferred over comfort. 
D) Commuters had asked for phone apps to help them with their commutes. 
A) Commuters had specific and common needs. 
B) There were three distinct groups of commuters with different needs. 
C) Speed was preferred over comfort. 
D) Commuters had asked for phone apps to help them with their commutes.

Question 20

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be the appropriate next step?

Accepted Answer

A) Terminate the interview as this person will not give you knowledgeable information. 
B) Ask him about the new debit card concept anyway. 
C) Explore why he hates debit cards. 
D) Ask about a similar product, but not the debit card. 
A) Terminate the interview as this person will not give you knowledgeable information. 
B) Ask him about the new debit card concept anyway. 
C) Explore why he hates debit cards. 
D) Ask about a similar product, but not the debit card.

Why is empathy important as a first step in the design process?

What was the method that Haupt and Alstin used to gather information about adults' current attitudes toward helmets?

What is the essence of design thinking?

How is experimentation relevant to the implementation stage?

Under the dimensions of observation, what is meant by object?

In what way did IDEO study the needs of the nurses and patients at Kaiser?

Observe the way you brush your teeth.You may also observe someone you know.Document the process using an empathy map and note any insights you may have.

The act of knowing what people want, how they behave, what they think, and how they feel is referred to by which of the following terms?

Why is it important to support "wild ideas" during brainstorming sessions?

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

Describe why asking what people need is or is not the best start to the design process.

In the acronym AEIOU, what does A stand for?

How many ideas should be generated in a successful brainstorming session?

In design thinking, what is meant by inspiration?

Drew notices that her electric cables and cords are unsightly and could cause someone to trip.She asks, "How might these wires be secured differently?" This question is known as which of the following?

After an interview, it is a good idea to write down additional observations and insights from body language and tone of voice.

How does IDEO look at the design thinking process?

What would be the insight if the empathy map revealed that someone said he enjoyed being a vegetarian, but sighed and said that he had trouble masking food so that the family would not miss meat?

When IDEO studied Chicago's commuters for the Ford Company, what did they learn about the commuters?

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be the appropriate next step?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

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Exam 6: Using Design Thinking

Why is empathy important as a first step in the design process?

What was the method that Haupt and Alstin used to gather information about adults' current attitudes toward helmets?

What is the essence of design thinking?

How is experimentation relevant to the implementation stage?

Under the dimensions of observation, what is meant by object?

In what way did IDEO study the needs of the nurses and patients at Kaiser?

Observe the way you brush your teeth.You may also observe someone you know.Document the process using an empathy map and note any insights you may have.

The act of knowing what people want, how they behave, what they think, and how they feel is referred to by which of the following terms?

Why is it important to support "wild ideas" during brainstorming sessions?

Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

Describe why asking what people need is or is not the best start to the design process.

In the acronym AEIOU, what does A stand for?

How many ideas should be generated in a successful brainstorming session?

In design thinking, what is meant by inspiration?

Drew notices that her electric cables and cords are unsightly and could cause someone to trip.She asks, "How might these wires be secured differently?" This question is known as which of the following?

After an interview, it is a good idea to write down additional observations and insights from body language and tone of voice.

How does IDEO look at the design thinking process?

What would be the insight if the empathy map revealed that someone said he enjoyed being a vegetarian, but sighed and said that he had trouble masking food so that the family would not miss meat?

When IDEO studied Chicago's commuters for the Ford Company, what did they learn about the commuters?

You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be the appropriate next step?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

the Pitch Deck

Filters