Question 1

In the 1960s,television programs were not allowed to show which of the following?

Accepted Answer

A) men and women kissing 
B) characters drinking alcohol 
C) characters smoking cigarettes 
D) a married couple sharing a bed 
A) men and women kissing 
B) characters drinking alcohol 
C) characters smoking cigarettes 
D) a married couple sharing a bed

Question 2

Legacy broadcasters like CBS,Comcast,and Disney are responding to the threat by streaming companies like Netflix by ______.

Accepted Answer

A) refusing to sell their programs to the streamers like Netflix 
B) starting their own streaming services 
C) trying to sell their broadcast networks to Apple 
D) They are doing nothing and pretending that there isn't a massive change going on in their industry. 
A) refusing to sell their programs to the streamers like Netflix 
B) starting their own streaming services 
C) trying to sell their broadcast networks to Apple 
D) They are doing nothing and pretending that there isn't a massive change going on in their industry.

Question 3

What are the two formats for digital television broadcasting in the United States?

Accepted Answer

High-definition tele

Question 4

The so-called V-chip is designed to do which of the following?

Accepted Answer

A) tell parents what websites their children have visited on the Internet 
B) mute the sound of a television set during commercials 
C) allow car radios to receive Direct Broadcast Satellite signals 
D) stop children from seeing offensive programs on V-chip equipped TVs 
A) tell parents what websites their children have visited on the Internet 
B) mute the sound of a television set during commercials 
C) allow car radios to receive Direct Broadcast Satellite signals 
D) stop children from seeing offensive programs on V-chip equipped TVs

Question 5

Cable television was initially developed as a way of doing which of the following?

Accepted Answer

A) providing uncensored movies in the home 
B) delivering broadcast television signals to communities with poor reception 
C) increasing revenue for the NCAA basketball tournament 
D) delivering networks like TNT,CNN,and MTV 
A) providing uncensored movies in the home 
B) delivering broadcast television signals to communities with poor reception 
C) increasing revenue for the NCAA basketball tournament 
D) delivering networks like TNT,CNN,and MTV

Question 6

Sinclair Broadcast Group ______.

Accepted Answer

A) owns a collection of more than 170 local television stations 
B) owns a liberal cable news channel 
C) owns several regional sports television networks 
D) owns the second largest Spanish-language television broadcast network 
A) owns a collection of more than 170 local television stations 
B) owns a liberal cable news channel 
C) owns several regional sports television networks 
D) owns the second largest Spanish-language television broadcast network

Question 7

According to Ken Auletta,the "earthquake in slow motion" that shook up the television industry was when the networks started broadcasting in color.

Accepted Answer

A) True 
 B)False

Question 8

Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.

Accepted Answer

A) True 
 B)False

Question 9

Network affiliates are which of the following?

Accepted Answer

A) promotional partners who do product placement on network shows 
B) partner cable networks that carry reruns of network programming 
C) local broadcast stations that carry network programming 
D) the people who work at broadcast networks 
A) promotional partners who do product placement on network shows 
B) partner cable networks that carry reruns of network programming 
C) local broadcast stations that carry network programming 
D) the people who work at broadcast networks

Question 10

Television networks cannot require their affiliates to carry all of the network's programs.

Accepted Answer

A) True 
 B)False

Question 11

In a brief essay,explain how personal streaming services like Periscope transform how we can view and receive news.Use examples.

Accepted Answer

News isn't always covered by television,

Question 12

Television content ratings were introduced the same year as movie ratings.

Accepted Answer

A) True 
 B)False

Question 13

Nielsen Media Research measures television audiences in terms of ______.

Accepted Answer

A) Live only 
B) Live + SD 
C) Live + 3 
D) all of these 
A) Live only 
B) Live + SD 
C) Live + 3 
D) all of these

Question 14

The Internet and television are becoming increasingly separate media.

Accepted Answer

A) True 
 B)False

Question 15

The show Scandal is notable for which of the following?

Accepted Answer

A) It's the first prime-time network series in four decades to be led by an African American woman. 
B) It's the first prime-time network show to have a character who is openly gay. 
C) It's the first network show to feature product placement during the opening credits. 
D) It has 20 min of commercials per hour of programming. 
A) It's the first prime-time network series in four decades to be led by an African American woman. 
B) It's the first prime-time network show to have a character who is openly gay. 
C) It's the first network show to feature product placement during the opening credits. 
D) It has 20 min of commercials per hour of programming.

Question 16

Which of the following statements about premium cable channels is true?

Accepted Answer

A) They are the channels that get the highest commercial rates. 
B) They are those channels that cable systems consider "must have," such as ESPN and MTV. 
C) They are the channels that you pay extra for and that do not carry commercials,such as HBO and Showtime. 
D) They are the channels with "elitist" content,such as BBC America or Bravo. 
A) They are the channels that get the highest commercial rates. 
B) They are those channels that cable systems consider "must have," such as ESPN and MTV. 
C) They are the channels that you pay extra for and that do not carry commercials,such as HBO and Showtime. 
D) They are the channels with "elitist" content,such as BBC America or Bravo.

Question 17

On the Dick Van Dyke Show in the 1960s,Mary Tyler Moore and Van Dyke played a married couple but still had to sleep in separate beds in order to meet the decency standards of the day.

Accepted Answer

A) True 
 B)False

Question 18

When HBO first went on the air in 1975,the broadcast networks made which of the following responses?

Accepted Answer

A) They largely ignored it. 
B) They saw it as a threat and worked to get it banned. 
C) They saw it as a great opportunity and partnered with it to produce programming. 
D) They used its creation as an excuse to invest in new,innovative programming. 
A) They largely ignored it. 
B) They saw it as a threat and worked to get it banned. 
C) They saw it as a great opportunity and partnered with it to produce programming. 
D) They used its creation as an excuse to invest in new,innovative programming.

Question 19

Why do DVRs scare broadcasters?

Accepted Answer

Because audience mem

Question 20

When the VCR first came out,broadcasters and movie studios saw it as a great opportunity to expand their markets.

Accepted Answer

A) True 
 B)False

In the 1960s,television programs were not allowed to show which of the following?

Legacy broadcasters like CBS,Comcast,and Disney are responding to the threat by streaming companies like Netflix by ______.

What are the two formats for digital television broadcasting in the United States?

The so-called V-chip is designed to do which of the following?

Cable television was initially developed as a way of doing which of the following?

Sinclair Broadcast Group ______.

According to Ken Auletta,the "earthquake in slow motion" that shook up the television industry was when the networks started broadcasting in color.

Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.

Network affiliates are which of the following?

Television networks cannot require their affiliates to carry all of the network's programs.

In a brief essay,explain how personal streaming services like Periscope transform how we can view and receive news.Use examples.

Television content ratings were introduced the same year as movie ratings.

Nielsen Media Research measures television audiences in terms of ______.

The Internet and television are becoming increasingly separate media.

The show Scandal is notable for which of the following?

Which of the following statements about premium cable channels is true?

On the Dick Van Dyke Show in the 1960s,Mary Tyler Moore and Van Dyke played a married couple but still had to sleep in separate beds in order to meet the decency standards of the day.

When HBO first went on the air in 1975,the broadcast networks made which of the following responses?

Why do DVRs scare broadcasters?

When the VCR first came out,broadcasters and movie studios saw it as a great opportunity to expand their markets.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

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Exam 9: Television: Broadcast and Beyond

In the 1960s,television programs were not allowed to show which of the following?

Legacy broadcasters like CBS,Comcast,and Disney are responding to the threat by streaming companies like Netflix by ______.

What are the two formats for digital television broadcasting in the United States?

The so-called V-chip is designed to do which of the following?

Cable television was initially developed as a way of doing which of the following?

Sinclair Broadcast Group ______.

According to Ken Auletta,the "earthquake in slow motion" that shook up the television industry was when the networks started broadcasting in color.

Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.

Network affiliates are which of the following?

Television networks cannot require their affiliates to carry all of the network's programs.

In a brief essay,explain how personal streaming services like Periscope transform how we can view and receive news.Use examples.

Television content ratings were introduced the same year as movie ratings.

Nielsen Media Research measures television audiences in terms of ______.

The Internet and television are becoming increasingly separate media.

The show Scandal is notable for which of the following?

Which of the following statements about premium cable channels is true?

On the Dick Van Dyke Show in the 1960s,Mary Tyler Moore and Van Dyke played a married couple but still had to sleep in separate beds in order to meet the decency standards of the day.

When HBO first went on the air in 1975,the broadcast networks made which of the following responses?

Why do DVRs scare broadcasters?

When the VCR first came out,broadcasters and movie studios saw it as a great opportunity to expand their markets.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

Filters