Exam 14: Consumption to Satisfaction

Which term refers to something is real and genuine and has a history or tradition?

If performance perceptions exactly match what was expected, confirmation is said to occur.

Which of the following is a possible postconsumption emotion?

Ken is buying a new car next week and he expects that he will get a good deal and that driving the car will be fun. What type of expectations does Ken have?

Harry wants an automobile that will feel very sporty and fast. For Harry, Tesla's Model S isn't only the first electric car in a world driven by gasoline, but a status symbol that is sexy, reliable, and safe. What are these levels of a particular benefit that will lead to a valued end state?

Ideal expectations are expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience.

Which type of expectations form about what a consumer thinks will actually occur during an experience?

Explain the expectancy/disconfirmation theory and describe how it explains your satisfaction or dissatisfaction resulting from a recent consumption experience.

Satisfaction is an emotion that usually creates strong behavioural reactions.

Which of the following focuses on explaining why a certain event has occurred?

Which term refers to the expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience?

What type of goods are automobiles, refrigerators, and air conditioners?

Which does NOT accurately describe consumer satisfaction?

Lori moved into a new house and was supposed to get her phone connected in August, but hurricane Sandy struck the day a serviceman was supposed to hook it up. As a result, she was not able to get phone service until several months later because there was so much devastation from the hurricane. Lori was not angry because she realized that the phone company did not have any influence over the weather or the extent of the destruction it caused. Which element of attribution theory does this illustrate?

Attribution theory focuses on explaining why a certain event has occurred.

What type of goods are soft drinks, facial tissue, and nail polish?

What is the term for goods that are consumed quickly?

Which term refers to the tendency for expectations to guide performance perceptions?

Jenny bought a new car and she immediately doubted that she made the right decision. She is not sure she bought the right car and paid the best price. She continued to have doubts for several months after her purchase. What is Jenny likely experiencing?

Expectations may be thought of as pre-consumption beliefs of what will occur during an exchange and/or consumption of a product.