Question 1

Which is the most important factor contributing to price in the marketing mix?

Accepted Answer

A) the analysis of the way the product line is priced 
B) the development of the way the product line is distributed 
C) the analysis of the way the product is segmented 
D) the development of the way the communication is integrated 
A) the analysis of the way the product line is priced 
B) the development of the way the product line is distributed 
C) the analysis of the way the product is segmented 
D) the development of the way the communication is integrated

Question 2

Minor League Baseball suffers from poor attendance. If salespeople for the teams try to push the sales of tickets onto local softball teams, what type of marketing management philosophy are they utilizing?

Accepted Answer

A) sales orientation 
B) market orientation 
C) production orientation 
D) societal marketing orientation 
A) sales orientation 
B) market orientation 
C) production orientation 
D) societal marketing orientation

Question 3

What is a difference between place and promotion?

Accepted Answer

A) Place is the production of the product, and promotion is how the product is distributed. 
B) Place is the distribution and logistics, and promotion is packaging of the product. 
C) Place is the distribution and logistics, and promotion is the communication to the customer. 
D) Place is the location of the pricing, and promotion is the communication to the customer. 
A) Place is the production of the product, and promotion is how the product is distributed. 
B) Place is the distribution and logistics, and promotion is packaging of the product. 
C) Place is the distribution and logistics, and promotion is the communication to the customer. 
D) Place is the location of the pricing, and promotion is the communication to the customer.

Question 4

Which of the following is primarily used by a market-oriented organization to achieve its goals?

Accepted Answer

A) advertising, sales, and public relations 
B) price 
C) product design 
D) place (distribution) 
A) advertising, sales, and public relations 
B) price 
C) product design 
D) place (distribution)

Question 5

Jamie owns a small moving company. She has decided to take a few night school business courses because her company is growing quickly and there are many things she does not understand. Should Jamie enrol in a marketing course?

Accepted Answer

A) Yes, because marketing is synonymous with selling, and Jamie will want to learn sales techniques to continue the growth of the company. 
B) Yes, because the concept of marketing will help Jamie to better satisfy her customers. 
C) No, because marketing should be done by experts rather than someone who has taken one course. 
D) Yes, because marketing helps businesses sell products that people wouldn't have thought to buy without being marketed to. 
A) Yes, because marketing is synonymous with selling, and Jamie will want to learn sales techniques to continue the growth of the company. 
B) Yes, because the concept of marketing will help Jamie to better satisfy her customers. 
C) No, because marketing should be done by experts rather than someone who has taken one course. 
D) Yes, because marketing helps businesses sell products that people wouldn't have thought to buy without being marketed to.

Question 6

What type of orientation does a company have when their strategies are based on what its current equipment can produce, what products can be designed, and what the company can do best?

Accepted Answer

A) marketplace 
B) sales 
C) production 
D) exchange 
A) marketplace 
B) sales 
C) production 
D) exchange

Question 7

Andi Littleton has inherited a Featherlite brand horse trailer from her recently deceased grandfather. A preliminary investigation has shown many people would be interested in owning a Featherlite brand horse trailer. She is considering placing an advertisement in a newspaper targeted to horse owners. She has been told similar horse trailers are selling for about $14,000. Which of the following conditions is necessary for an exchange to occur between Littleton and a buyer?

Accepted Answer

A) Her trailer should carry a low price. 
B) The trailer should be on display somewhere that people will see it. 
C) She needs to practise negotiating. 
D) Littleton and her buyer must be able to walk away from the deal if desired. 
A) Her trailer should carry a low price. 
B) The trailer should be on display somewhere that people will see it. 
C) She needs to practise negotiating. 
D) Littleton and her buyer must be able to walk away from the deal if desired.

Question 8

One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practise if it seeks to achieve profitability through higher sales volume?

Accepted Answer

A) societal marketing orientation 
B) market orientation 
C) sales orientation 
D) production orientation 
A) societal marketing orientation 
B) market orientation 
C) sales orientation 
D) production orientation

Question 9

Salespeople who work for market-oriented organizations are generally perceived by their customers to be order takers.

Accepted Answer

A) True 
 B)False

Question 10

What do companies that have implemented a market orientation strategy recognize?

Accepted Answer

A) Price is the most important variable for customers. 
B) Sales depend predominantly on an aggressive sales force. 
C) What the customer thinks he or she is buying is what is important. 
D) Selling and marketing are essentially the same thing. 
A) Price is the most important variable for customers. 
B) Sales depend predominantly on an aggressive sales force. 
C) What the customer thinks he or she is buying is what is important. 
D) Selling and marketing are essentially the same thing.

Question 11

If customer value occurs, which of the following is most likely to result?

Accepted Answer

A) A customer will continue to a relationship. 
B) A customer will recommend the company. 
C) A customer will have buyer's remorse. 
D) A customer will purchase a product or service. 
A) A customer will continue to a relationship. 
B) A customer will recommend the company. 
C) A customer will have buyer's remorse. 
D) A customer will purchase a product or service.

Question 12

Happy Eating is a catering company that offers organic food. It serves eatables that are made from organic and locally grown fresh ingredients at private events and corporate functions. The company avoids using plastic and paper products for packaging. It also promotes awareness of the environmental benefits of choosing chemical free, organic food. In this scenario, what kind of orientation has Happy Eating adopted?

Accepted Answer

A) market orientation 
B) societal marketing orientation 
C) sales orientation 
D) production orientation 
A) market orientation 
B) societal marketing orientation 
C) sales orientation 
D) production orientation

Question 13

The statement "Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business," is consistent with which type of orientation?

Accepted Answer

A) production 
B) market 
C) retail 
D) sales 
A) production 
B) market 
C) retail 
D) sales

Question 14

Only a firm's salespeople need to be customer-oriented.

Accepted Answer

A) True 
 B)False

Question 15

What must happen in order for exchange to occur?

Accepted Answer

A) Organized marketing activities must also take place. 
B) A profit-oriented organization must be involved in the process. 
C) Money or other legal tender is required. 
D) Each party must have something the other party considers to be valuable. 
A) Organized marketing activities must also take place. 
B) A profit-oriented organization must be involved in the process. 
C) Money or other legal tender is required. 
D) Each party must have something the other party considers to be valuable.

Question 16

Dofasco Inc. is a highly successful steel company in Ontario. They work together with the community to decide what projects will improve the local environment.This indicates that Dofasco has which type of orientation?

Accepted Answer

A) societal marketing orientation 
B) sales orientation 
C) product orientation 
D) philanthropic orientation 
A) societal marketing orientation 
B) sales orientation 
C) product orientation 
D) philanthropic orientation

Question 17

Jacques Torres Chocolate is a factory and retail store. Its owner is willing to try to produce new flavours when his customers suggest them-such as chili-pepper-laced chocolate candy. He believes his customers have the final say on whether the product is of any value. He states, "If something doesn't move, that's the last time you see it." How does Jacques Torres Chocolate keep its customers coming back?

Accepted Answer

A) It directs its chocolates to the "average customer." 
B) It seeks its goals primarily through the use of intensive promotion. 
C) It has an inward focus on the organization's needs. 
D) It profits through customer satisfaction. 
A) It directs its chocolates to the "average customer." 
B) It seeks its goals primarily through the use of intensive promotion. 
C) It has an inward focus on the organization's needs. 
D) It profits through customer satisfaction.

Question 18

Some market-oriented firms give employees expanded authority to solve customer problems on the spot. What is the firm's aim in doing this?

Accepted Answer

A) relationship selling 
B) deregulation 
C) customer satisfaction 
D) commissioning 
A) relationship selling 
B) deregulation 
C) customer satisfaction 
D) commissioning

Question 19

Indonesian logging companies harvest rainforests for wood and assume that a market exists for their products. Which type of orientation does the Indonesian logging company have?

Accepted Answer

A) exchange 
B) environmental 
C) production 
D) sales 
A) exchange 
B) environmental 
C) production 
D) sales

Question 20

Which of the following best defines customer satisfaction?

Accepted Answer

A) the relationship between benefits and the sacrifice necessary to obtain those benefits 
B) a good or service in terms of whether it has met customers' needs and expectations 
C) a customer's value of purchases that are of the quality he expects and are sold at prices he is willing to pay 
D) a purchase that helps obtain a benefit 
A) the relationship between benefits and the sacrifice necessary to obtain those benefits 
B) a good or service in terms of whether it has met customers' needs and expectations 
C) a customer's value of purchases that are of the quality he expects and are sold at prices he is willing to pay 
D) a purchase that helps obtain a benefit

Which is the most important factor contributing to price in the marketing mix?

Minor League Baseball suffers from poor attendance. If salespeople for the teams try to push the sales of tickets onto local softball teams, what type of marketing management philosophy are they utilizing?

What is a difference between place and promotion?

Which of the following is primarily used by a market-oriented organization to achieve its goals?

Jamie owns a small moving company. She has decided to take a few night school business courses because her company is growing quickly and there are many things she does not understand. Should Jamie enrol in a marketing course?

What type of orientation does a company have when their strategies are based on what its current equipment can produce, what products can be designed, and what the company can do best?

One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practise if it seeks to achieve profitability through higher sales volume?

Salespeople who work for market-oriented organizations are generally perceived by their customers to be order takers.

What do companies that have implemented a market orientation strategy recognize?

If customer value occurs, which of the following is most likely to result?

The statement "Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business," is consistent with which type of orientation?

Only a firm's salespeople need to be customer-oriented.

What must happen in order for exchange to occur?

Dofasco Inc. is a highly successful steel company in Ontario. They work together with the community to decide what projects will improve the local environment.This indicates that Dofasco has which type of orientation?

Some market-oriented firms give employees expanded authority to solve customer problems on the spot. What is the firm's aim in doing this?

Indonesian logging companies harvest rainforests for wood and assume that a market exists for their products. Which type of orientation does the Indonesian logging company have?

Which of the following best defines customer satisfaction?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters

Exam 1: An Introduction to Marketing

Which is the most important factor contributing to price in the marketing mix?

Minor League Baseball suffers from poor attendance. If salespeople for the teams try to push the sales of tickets onto local softball teams, what type of marketing management philosophy are they utilizing?

What is a difference between place and promotion?

Which of the following is primarily used by a market-oriented organization to achieve its goals?

Jamie owns a small moving company. She has decided to take a few night school business courses because her company is growing quickly and there are many things she does not understand. Should Jamie enrol in a marketing course?

What type of orientation does a company have when their strategies are based on what its current equipment can produce, what products can be designed, and what the company can do best?

One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practise if it seeks to achieve profitability through higher sales volume?

Salespeople who work for market-oriented organizations are generally perceived by their customers to be order takers.

What do companies that have implemented a market orientation strategy recognize?

If customer value occurs, which of the following is most likely to result?

The statement "Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business," is consistent with which type of orientation?

Only a firm's salespeople need to be customer-oriented.

What must happen in order for exchange to occur?

Dofasco Inc. is a highly successful steel company in Ontario. They work together with the community to decide what projects will improve the local environment.This indicates that Dofasco has which type of orientation?

Some market-oriented firms give employees expanded authority to solve customer problems on the spot. What is the firm's aim in doing this?

Indonesian logging companies harvest rainforests for wood and assume that a market exists for their products. Which type of orientation does the Indonesian logging company have?

Which of the following best defines customer satisfaction?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters