Exam 1: An Introduction to Marketing

Researchers at PPG Industries spent time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be better than the existing windshields. This suggests PPG most likely has which type of orientation?

If a firm extensively uses relationship marketing strategies, which of the following is it most likely to do?

While most marketing organizations rely on promotions to succeed, sales-oriented organizations make the most effective use of their entire marketing mix.

What condition needs to take place in order for an exchange to take place?

An organization believes that it exists not only to satisfy customer wants and needs and meet organizational objectives, but also to preserve individuals' and society's long-term best interests. What type of orientation does the organization have?

Kinko's copy shops use 27 square kilometres of forest to produce all of the paper needed by the corporation annually. While the company is committed to making a profit, it is also committed to preserving the environment. What type of orientation does Kinko's follow?

Shoppers at a supermarket can request Smart Partner cards. A percentage of the amount of money each shopper spends is given to a school the customer has chosen. How is the store using the Smart Partner cards?

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing support. After flying a certain number of miles, the frequent-flyer program participant earns a free flight. What are airlines that use frequent-flyer programs practising?

There are five conditions that must be satisfied for an exchange to take place. However, even if all of these conditions are met, exchange may not necessarily take place. Give an example of a situation in which all conditions are met, but exchange does not take place. Can marketing occur, even if an exchange does not take place? Why or why not?

Wilson is studying dairy science at university. After graduation, he hopes to modernize and expand his family's dairy farm in a scientific and efficient manner. His adviser at school has suggested he take a marketing course. Wilson doesn't see the value in taking a marketing course. You are studying marketing. What would you suggest?

What is the cause of price in the marketing mix?

What does the term marketing refer to?

Job titles like "marketing manager," "project manager," and "vice-president of marketing" all display the importance of leadership and management while still working in marketing.

In 2016, McDonald's introduced a "Step-It." It is a fitness tracker for kids. What type of orientation is McDonald's trying to follow?

Which of the following statements best describes the importance of studying marketing?

Company XYZ has a product that requires a strategy to sell it to the end user. The product needs to be packaged and must complement the product lines. Which of the following strategies would be used in this scenario?

What is the definition of customer needs?

Defining a company's business in terms of the benefits customers seek, instead of in terms of goods and services, has three important advantages. List them.

Jojo is a bath and body product manufacturer. This company produces handmade soaps and other products that are made of organic ingredients such as natural, herbal, and fruit extracts. It purchases its raw materials from local farmers and businesses. In this scenario, what type of orientation has Jojo adopted?

A portion of the automobile market loves taking long drives in the country in a convertible while their kids are babysat. What do we call this subgroup of individuals?