Question 1

What is the marketing concept? According to the marketing concept, what determines if a sale will actually occur?

Accepted Answer

The marketing concept is a simple and in

Question 2

Which of the following best defines marketing?

Accepted Answer

A) creating processes within an organization 
B) creating advertising and social media strategies 
C) analyzing the market for the next big product or service 
D) helping shape the products and services of a firm 
A) creating processes within an organization 
B) creating advertising and social media strategies 
C) analyzing the market for the next big product or service 
D) helping shape the products and services of a firm

Question 3

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. Which of the following best describes the workforce of Nessca Corp.?

Accepted Answer

A) It is inward looking, focusing on selling what the firm makes. 
B) It takes responsibility for its customers' well-being and interests. 
C) It assumes that sales depend on a customer's decision to purchase a product. 
D) It focuses on determining the needs of its customers rather than selling aggressively. 
A) It is inward looking, focusing on selling what the firm makes. 
B) It takes responsibility for its customers' well-being and interests. 
C) It assumes that sales depend on a customer's decision to purchase a product. 
D) It focuses on determining the needs of its customers rather than selling aggressively.

Question 4

Which of the following best describes customer relationship management?

Accepted Answer

A) It involves linking all processes of a company from its customers through its suppliers. 
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. 
C) It is used more by sales-oriented firms than market-oriented firms. 
D) It is most extensively used by production-oriented firms. 
A) It involves linking all processes of a company from its customers through its suppliers. 
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. 
C) It is used more by sales-oriented firms than market-oriented firms. 
D) It is most extensively used by production-oriented firms.

Question 5

Which of the following best describes a sales-oriented business?

Accepted Answer

A) The company develops its products to meet the needs of specific groups of people. 
B) The company's primary goal is profit through customer satisfaction. 
C) The company invests the majority of its resources in promoting its products and services. 
D) The company is in business to satisfy customers' wants and needs and deliver superior value. 
A) The company develops its products to meet the needs of specific groups of people. 
B) The company's primary goal is profit through customer satisfaction. 
C) The company invests the majority of its resources in promoting its products and services. 
D) The company is in business to satisfy customers' wants and needs and deliver superior value.

Question 6

In the early 1920s, Ford promised its customers that they could have any colour car they wanted, "as long as it was black." Ford's management assumed anyone buying a car would accept the colour black, so it made products affordable by offering only one variety in large quantities. Ford is an example of a market-oriented firm.

Accepted Answer

A) True 
 B)False

Question 7

If promotion in a marketing mix occurs, what is most likely to be the result?

Accepted Answer

A) product development 
B) product pricing 
C) product packaging 
D) product advertising 
A) product development 
B) product pricing 
C) product packaging 
D) product advertising

Question 8

Steve has been purchasing from Electronics Store for over 10 years. Which of the following represents Steve's opinion on Electronic Store?

Accepted Answer

A) customer relationship management 
B) customer value 
C) customer loyalty 
D) customer marketing 
A) customer relationship management 
B) customer value 
C) customer loyalty 
D) customer marketing

Question 9

Which of the following is used in customer relationship management?

Accepted Answer

A) sales-orientation philosophy 
B) production-oriented philosophy 
C) communicator valence 
D) on-demand marketing 
A) sales-orientation philosophy 
B) production-oriented philosophy 
C) communicator valence 
D) on-demand marketing

Question 10

Which of the following is a major shortcoming of production orientation?

Accepted Answer

A) There is no customer value. 
B) Customer satisfaction is not considered. 
C) Customers' opinions are neglected in the process. 
D) Customers are presented with whatever has been developed. 
A) There is no customer value. 
B) Customer satisfaction is not considered. 
C) Customers' opinions are neglected in the process. 
D) Customers are presented with whatever has been developed.

Question 11

Adorn is a fashion brand that uses recycled materials to create its products. It produces eco-friendly dress materials, handbags, and other accessories from organic cotton, reused fabric pieces, and recycled plastic bottles. Adorn's policies clearly reflect its aim to protect the environment. What type of business orientation does Adorn have?

Accepted Answer

A) market orientation 
B) sales orientation 
C) production orientation 
D) societal marketing orientation 
A) market orientation 
B) sales orientation 
C) production orientation 
D) societal marketing orientation

Question 12

Which of the following is a marketing management philosophy?

Accepted Answer

A) sales promotion orientation 
B) societal change orientation 
C) marketing company orientation 
D) profitability orientation 
A) sales promotion orientation 
B) societal change orientation 
C) marketing company orientation 
D) profitability orientation

Question 13

Livin' Styles is a home décor company that is well known for its varieties of designs. The management of Livin' Styles collaborates with its customers and co-creates designs. What does this example illustrate?

Accepted Answer

A) following a sales orientation 
B) focusing on environmental value 
C) delegating authority 
D) creating customer value 
A) following a sales orientation 
B) focusing on environmental value 
C) delegating authority 
D) creating customer value

Question 14

Which of the following factors would you use if you wanted to develop a full marketing strategy?

Accepted Answer

A) production orientation 
B) marketing mix 4Ps 
C) customer value strategy 
D) sales orientation 
A) production orientation 
B) marketing mix 4Ps 
C) customer value strategy 
D) sales orientation

Question 15

There are several important reasons to study marketing. Name three of these reasons.

Accepted Answer

1. Marketing provides both financial and

Question 16

Owens' Tools manufactures oil-drilling equipment. The firm has always focused on their internal mix as opposed to understanding the needs of customers. What orientation does this describe?

Accepted Answer

A) sales 
B) production 
C) market 
D) customer 
A) sales 
B) production 
C) market 
D) customer

Question 17

What is a major weakness of product?

Accepted Answer

A) It does not solely create a strategy for the market. 
B) It requires too much consumer input. 
C) It is heavily dependent on research and development. 
D) It relies on the promotional strategy to function correctly. 
A) It does not solely create a strategy for the market. 
B) It requires too much consumer input. 
C) It is heavily dependent on research and development. 
D) It relies on the promotional strategy to function correctly.

Question 18

What is marketing's sole focus?

Accepted Answer

A) a control system 
B) Marketing products 
C) understanding the customer 
D) profits 
A) a control system 
B) Marketing products 
C) understanding the customer 
D) profits

Question 19

What is the cause of a distribution and logistical planning for an organization?

Accepted Answer

A) product 
B) price 
C) place 
D) promotion 
A) product 
B) price 
C) place 
D) promotion

Question 20

Which of the following is an example of the principle of customer exchange?

Accepted Answer

A) customer satisfaction 
B) customer marketing 
C) customer relationship management 
D) customer value 
A) customer satisfaction 
B) customer marketing 
C) customer relationship management 
D) customer value

What is the marketing concept? According to the marketing concept, what determines if a sale will actually occur?

Which of the following best defines marketing?

Which of the following best describes customer relationship management?

Which of the following best describes a sales-oriented business?

If promotion in a marketing mix occurs, what is most likely to be the result?

Steve has been purchasing from Electronics Store for over 10 years. Which of the following represents Steve's opinion on Electronic Store?

Which of the following is used in customer relationship management?

Which of the following is a major shortcoming of production orientation?

Which of the following is a marketing management philosophy?

Livin' Styles is a home décor company that is well known for its varieties of designs. The management of Livin' Styles collaborates with its customers and co-creates designs. What does this example illustrate?

Which of the following factors would you use if you wanted to develop a full marketing strategy?

There are several important reasons to study marketing. Name three of these reasons.

Owens' Tools manufactures oil-drilling equipment. The firm has always focused on their internal mix as opposed to understanding the needs of customers. What orientation does this describe?

What is a major weakness of product?

What is marketing's sole focus?

What is the cause of a distribution and logistical planning for an organization?

Which of the following is an example of the principle of customer exchange?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters

Exam 1: An Introduction to Marketing

What is the marketing concept? According to the marketing concept, what determines if a sale will actually occur?

Which of the following best defines marketing?

Which of the following best describes customer relationship management?

Which of the following best describes a sales-oriented business?

If promotion in a marketing mix occurs, what is most likely to be the result?

Steve has been purchasing from Electronics Store for over 10 years. Which of the following represents Steve's opinion on Electronic Store?

Which of the following is used in customer relationship management?

Which of the following is a major shortcoming of production orientation?

Which of the following is a marketing management philosophy?

Livin' Styles is a home décor company that is well known for its varieties of designs. The management of Livin' Styles collaborates with its customers and co-creates designs. What does this example illustrate?

Which of the following factors would you use if you wanted to develop a full marketing strategy?

There are several important reasons to study marketing. Name three of these reasons.

Owens' Tools manufactures oil-drilling equipment. The firm has always focused on their internal mix as opposed to understanding the needs of customers. What orientation does this describe?

What is a major weakness of product?

What is marketing's sole focus?

What is the cause of a distribution and logistical planning for an organization?

Which of the following is an example of the principle of customer exchange?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters