Exam 1: An Introduction to Marketing

3D Systems is a company that uses computers to generate new products. It has generated loyal business clients by providing the best customer support. The company also has salespeople who have both product and customer knowledge. This partnership between 3D Systems and its customers would be considered relationship marketing.

What is the primary tool used by a sales-oriented organization to achieve its corporate goals?

Which of the following is a sales-oriented organization?

What type of company assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product?

What is the most important part of marketing?

For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap. P&G focused on how well it made Ivory soap and not on what customers wanted from a bar of soap. What type of orientation did the company have?

Hanif is an account manager at The Curb, a furniture store. To make his quota, he will be quite aggressive in his customer pitch to the point where his customers might feel harassed. Which orientation is Hanif using?

Surj went to Second Cup and ordered a vanilla latte on a Monday. He ordered the same drink from the same barista every day. A week later the barista, Jane, asked him if he would like his "usual." What this an example of?

If a company uses a sales orientation, what would consumer complaints most likely result in?

What marketing tools does an organization use to achieve its goals?

Marketing can be defined as selling products.

Company XYZ is developing a pricing strategy for their marketing mix. Which of the following strategies do they need to complete prior to fully understanding their bottom line?

The manufacturer of Country Kitchen Art bowls relies solely on promotion as the technique for attracting customers. They advertise in cooking magazines and offer coupons. From this information, what sort of orientation does Country Kitchen Art have?

Lululemon has become one of the nation's largest specialty retailers by focusing on the customer's needs and wants. This philosophy is at the heart of which type of orientation?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Which of the following best defines place in the marketing mix?

Is the following statement true? "A production orientation is always harmful to relationship marketing." Explain your answer.

The marketing concept stresses that the social and economic justification for an organization's existence is the satisfaction of customer needs and wants while doing which of the following?

Allied Inc., a beverage manufacturer, follows a societal marketing orientation. It now wants to revamp its existing containers as they were found to be harmful to its users. In this case, what will Allied Inc. most likely do?

Which of the following best describes marketing?