Question 1

Which of the following is an example of promotion in the marketing mix?

Accepted Answer

A) quantifying of a value in exchange for a company's offering 
B) making the best decision that satisfies the bottom line 
C) making an offering available to the customer 
D) designing and developing communication materials 
A) quantifying of a value in exchange for a company's offering 
B) making the best decision that satisfies the bottom line 
C) making an offering available to the customer 
D) designing and developing communication materials

Question 2

When a company replaces at its own expense any dissatisfied customer's purchases. What type of strategy is the company utilizing?

Accepted Answer

A) management empowerment 
B) management-customer synergy 
C) customer satisfaction 
D) transactional marketing 
A) management empowerment 
B) management-customer synergy 
C) customer satisfaction 
D) transactional marketing

Question 3

Which of the following best describes marketing?

Accepted Answer

A) It is more of a philosophy rather than an organization function. 
B) It is focused on just selling goods, services, and/or ideas. 
C) It rewards the seller and not the buyer of a transaction. 
D) It focuses on delivering value and benefits to customers. 
A) It is more of a philosophy rather than an organization function. 
B) It is focused on just selling goods, services, and/or ideas. 
C) It rewards the seller and not the buyer of a transaction. 
D) It focuses on delivering value and benefits to customers.

Question 4

Company XYZ needs to develop its bottom line for the company's offering. Which of the following strategies would be used in this scenario?

Accepted Answer

A) product 
B) price 
C) place 
D) promotion 
A) product 
B) price 
C) place 
D) promotion

Question 5

Which of the following factors would you use if you wanted to develop a company's distribution and logistics?

Accepted Answer

A) product strategy 
B) price strategy 
C) place strategy 
D) promotion strategy 
A) product strategy 
B) price strategy 
C) place strategy 
D) promotion strategy

Which of the following is an example of promotion in the marketing mix?

When a company replaces at its own expense any dissatisfied customer's purchases. What type of strategy is the company utilizing?

Which of the following best describes marketing?

Company XYZ needs to develop its bottom line for the company's offering. Which of the following strategies would be used in this scenario?

Which of the following factors would you use if you wanted to develop a company's distribution and logistics?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters

Exam 1: An Introduction to Marketing

Which of the following is an example of promotion in the marketing mix?

When a company replaces at its own expense any dissatisfied customer's purchases. What type of strategy is the company utilizing?

Which of the following best describes marketing?

Company XYZ needs to develop its bottom line for the company's offering. Which of the following strategies would be used in this scenario?

Which of the following factors would you use if you wanted to develop a company's distribution and logistics?

The Marketing Environment, Social Responsibility, and Ethics

Strategic Planning for Competitive Advantage

Developing a Global Vision

Marketing Research

Consumer Decision Making

Business Marketing

Segmenting, Targeting, and Positioning

Customer Relationship Management CRM

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Setting the Right Price

Marketing Channels and Supply Chain Management

Retailing

Marketing Communication

Advertising, Public Relations, and Direct Response

Sales Promotion and Personal Selling

Social Media and Promotion

Filters