Question 1

How can an organization be sure they are consistent in how often blogs get published?

Accepted Answer

A)  Stay focused 
B)  Publish on every new or controversial issue that relates to the organization 
C)  Use a template 
D)  Publish on a schedule 
E)  Respond to every user comment 
A)  Stay focused 
B)  Publish on every new or controversial issue that relates to the organization 
C)  Use a template 
D)  Publish on a schedule 
E)  Respond to every user comment

Question 2

According to studies,roughly half of all reviews on Yelp are identified as fraudulent.

Accepted Answer

A) True 
 B)False

Question 3

Qualitative analysis can help to gauge if,where,and to what extent people are talking about a business or product online.

Accepted Answer

A) True 
 B)False

Question 4

When social media is used for marketing purposes,the main goal is to _____.

Accepted Answer

A)  engage the audience 
B)  give the audience something of value 
C)  make the audience trust the company 
D)  motivate the browser to return to your site 
E)  inspire browsers to become customers 
A)  engage the audience 
B)  give the audience something of value 
C)  make the audience trust the company 
D)  motivate the browser to return to your site 
E)  inspire browsers to become customers

Question 5

Which cultural group relies strongly on recommendations from opinion leaders within their social network?

Accepted Answer

A)  Europeans 
B)  South Americans 
C)  Africans 
D)  Americans 
E)  Asians 
A)  Europeans 
B)  South Americans 
C)  Africans 
D)  Americans 
E)  Asians

Question 6

Which of the following will help an organization generate goodwill through their social media communication?

Accepted Answer

A)  Allowing a brand community to discuss problems online so as to be able to track public opinion 
B)  Providing information on new products and services on a daily basis 
C)  By limiting the number of links, allowing the organization to keep the user on the site longer 
D)  To teach followers technical information and terms relevant to the organization 
E)  Providing quick responses to questions and concerns 
A)  Allowing a brand community to discuss problems online so as to be able to track public opinion 
B)  Providing information on new products and services on a daily basis 
C)  By limiting the number of links, allowing the organization to keep the user on the site longer 
D)  To teach followers technical information and terms relevant to the organization 
E)  Providing quick responses to questions and concerns

Question 7

Different social media has different capacities,and effective messages take advantage of those differences.

Accepted Answer

A) True 
 B)False

Question 8

How can a market research team best use social media to manage customer relationships?

Accepted Answer

A)  By addressing complaints on the social media site 
B)  By including personal responses instead of corporate responses 
C)  By reacting to all new customer feedback 
D)  By using the social networking site to interact with customers and learn about their preferences 
E)  By broadcasting through multiple mediums 
A)  By addressing complaints on the social media site 
B)  By including personal responses instead of corporate responses 
C)  By reacting to all new customer feedback 
D)  By using the social networking site to interact with customers and learn about their preferences 
E)  By broadcasting through multiple mediums

Question 9

How can an organization create a personal response in their social media posts?

Accepted Answer

A)  React immediately to the post 
B)  Quote corporate policy when announcing decisions 
C)  Have the user contact you via phone or email 
D)  Use a friendly tone and show empathy 
E)  Respond with interesting information on the topic 
A)  React immediately to the post 
B)  Quote corporate policy when announcing decisions 
C)  Have the user contact you via phone or email 
D)  Use a friendly tone and show empathy 
E)  Respond with interesting information on the topic

Question 10

When are tweets and Facebook posts most effective?

Accepted Answer

A)  When they are casual and conversational 
B)  When they are valuable 
C)  When they are original 
D)  When they are passionate 
E)  When they are interactive 
A)  When they are casual and conversational 
B)  When they are valuable 
C)  When they are original 
D)  When they are passionate 
E)  When they are interactive

Question 11

Social media limits opportunities for unethical and illegal communication.

Accepted Answer

A) True 
 B)False

Question 12

Twitter users who tweet primarily about themselves are said to be _____.

Accepted Answer

A)  experts 
B)  meformers 
C)  egotists 
D)  bloggers 
E)  informers 
A)  experts 
B)  meformers 
C)  egotists 
D)  bloggers 
E)  informers

Question 13

Which of the following will increase the effectiveness of social media use for an organization?

Accepted Answer

A)  Knowing which customers use social media 
B)  Adding interactive material 
C)  Engaging rules for social media use 
D)  Developing a social media strategy 
E)  Knowing what platforms are used by customers 
A)  Knowing which customers use social media 
B)  Adding interactive material 
C)  Engaging rules for social media use 
D)  Developing a social media strategy 
E)  Knowing what platforms are used by customers

Question 14

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,an example of _____.

Accepted Answer

A)  authority 
B)  scarcity 
C)  ability 
D)  social proof 
E)  consistency 
A)  authority 
B)  scarcity 
C)  ability 
D)  social proof 
E)  consistency

Question 15

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

Accepted Answer

A) True 
 B)False

Question 16

Which country is most influenced by social media that is entertaining?

Accepted Answer

A)  India 
B)  The United States 
C)  Brazil 
D)  China 
E)  Russia 
A)  India 
B)  The United States 
C)  Brazil 
D)  China 
E)  Russia

Question 17

How can a social media specialist improve customer service,thereby increasing sales?

Accepted Answer

A)  Respond quickly 
B)  Delete the blog post addressing the issue 
C)  Monitor consumer opinions and guidance 
D)  Limit online chatter 
E)  Add an RSS link for customers 
A)  Respond quickly 
B)  Delete the blog post addressing the issue 
C)  Monitor consumer opinions and guidance 
D)  Limit online chatter 
E)  Add an RSS link for customers

Question 18

How can an organization control the spread of bad news through social media?

Accepted Answer

A)  Be consistent 
B)  Use reciprocity 
C)  Be proactive 
D)  Utilize the concept of scarcity 
E)  Increase the number of "likes" for the site 
A)  Be consistent 
B)  Use reciprocity 
C)  Be proactive 
D)  Utilize the concept of scarcity 
E)  Increase the number of "likes" for the site

Question 19

How can an organization determine the success of their investment in social media?

Accepted Answer

A)  By tracking the number of "likes" 
B)  By tracking the cost of upkeep 
C)  Using quantifiable metrics 
D)  Using customer reviews and opinions posted on the sites 
E)  By using customer surveys 
A)  By tracking the number of "likes" 
B)  By tracking the cost of upkeep 
C)  Using quantifiable metrics 
D)  Using customer reviews and opinions posted on the sites 
E)  By using customer surveys

Question 20

What percentage of companies will ignore a Twitter complaint?

Accepted Answer

A)  30 
B)  40 
C)  50 
D)  60 
E)  70 
A)  30 
B)  40 
C)  50 
D)  60 
E)  70

How can an organization be sure they are consistent in how often blogs get published?

According to studies,roughly half of all reviews on Yelp are identified as fraudulent.

Qualitative analysis can help to gauge if,where,and to what extent people are talking about a business or product online.

When social media is used for marketing purposes,the main goal is to _____.

Which cultural group relies strongly on recommendations from opinion leaders within their social network?

Which of the following will help an organization generate goodwill through their social media communication?

Different social media has different capacities,and effective messages take advantage of those differences.

How can a market research team best use social media to manage customer relationships?

How can an organization create a personal response in their social media posts?

When are tweets and Facebook posts most effective?

Social media limits opportunities for unethical and illegal communication.

Twitter users who tweet primarily about themselves are said to be _____.

Which of the following will increase the effectiveness of social media use for an organization?

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,an example of _____.

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

Which country is most influenced by social media that is entertaining?

How can a social media specialist improve customer service,thereby increasing sales?

How can an organization control the spread of bad news through social media?

How can an organization determine the success of their investment in social media?

What percentage of companies will ignore a Twitter complaint?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 7: Using Social Media in Business

How can an organization be sure they are consistent in how often blogs get published?

According to studies,roughly half of all reviews on Yelp are identified as fraudulent.

Qualitative analysis can help to gauge if,where,and to what extent people are talking about a business or product online.

When social media is used for marketing purposes,the main goal is to _____.

Which cultural group relies strongly on recommendations from opinion leaders within their social network?

Which of the following will help an organization generate goodwill through their social media communication?

Different social media has different capacities,and effective messages take advantage of those differences.

How can a market research team best use social media to manage customer relationships?

How can an organization create a personal response in their social media posts?

When are tweets and Facebook posts most effective?

Social media limits opportunities for unethical and illegal communication.

Twitter users who tweet primarily about themselves are said to be _____.

Which of the following will increase the effectiveness of social media use for an organization?

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,an example of _____.

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

Which country is most influenced by social media that is entertaining?

How can a social media specialist improve customer service,thereby increasing sales?

How can an organization control the spread of bad news through social media?

How can an organization determine the success of their investment in social media?

What percentage of companies will ignore a Twitter complaint?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters