Question 1

Stakeholders hold companies responsible but understand that what happened was not intentional and was difficult to foresee in a(n) _____ crisis.

Accepted Answer

A) debt 
B) victim 
C) accident 
D) deception 
E) preventable 
A) debt 
B) victim 
C) accident 
D) deception 
E) preventable C

Question 2

What is the primary purpose of crisis communications?

Accepted Answer

A) To avoid reputation loss 
B) To repair reputation loss 
C) To help victims and other stakeholders 
D) To inform stakeholders about the causes of the crisis 
E) To develop a sample response for future crises 
A) To avoid reputation loss 
B) To repair reputation loss 
C) To help victims and other stakeholders 
D) To inform stakeholders about the causes of the crisis 
E) To develop a sample response for future crises C

Question 3

Which of the following is true of building a brand using public relations (PR)?

Accepted Answer

A) Most PR activities should include hard sells for better branding. 
B) PR activities should be used to reinforce a brand by creating a feel of mass advertising. 
C) Potential customers should perceive PR activities as strictly self-serving. 
D) Among the most visible PR activities for companies are charitable ones. 
E) PR is the most trusted business field and hence the best to build a brand. 
A) Most PR activities should include hard sells for better branding. 
B) PR activities should be used to reinforce a brand by creating a feel of mass advertising. 
C) Potential customers should perceive PR activities as strictly self-serving. 
D) Among the most visible PR activities for companies are charitable ones. 
E) PR is the most trusted business field and hence the best to build a brand. D

Question 4

Which of the following is the first stage of crisis management?

Accepted Answer

A) Crisis responses 
B) Root cause analysis 
C) Pre-crisis planning 
D) Post-crisis actions 
E) SWOT analysis 
A) Crisis responses 
B) Root cause analysis 
C) Pre-crisis planning 
D) Post-crisis actions 
E) SWOT analysis

Question 5

Since PR messages are often extremely consequential, and your company's reputation is on the line, you need to carefully review what you've written.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following stages of crisis management involves rapidly confronting the crisis?

Accepted Answer

A) Crisis response 
B) Crisis prevention 
C) Pre-crisis planning 
D) Post-crisis action 
E) Root cause analysis 
A) Crisis response 
B) Crisis prevention 
C) Pre-crisis planning 
D) Post-crisis action 
E) Root cause analysis

Question 7

Which of the following typically takes place during the post-crisis action stage?

Accepted Answer

A) Conducting annual exercises to test the company's ability to respond 
B) Creating crisis management teams 
C) Identifying the roles of key players in the crisis management teams 
D) Engaging in public relations to repair the organization's reputation. 
E) Providing stress and trauma counseling 
A) Conducting annual exercises to test the company's ability to respond 
B) Creating crisis management teams 
C) Identifying the roles of key players in the crisis management teams 
D) Engaging in public relations to repair the organization's reputation. 
E) Providing stress and trauma counseling

Question 8

Most PR messages are now distributed electronically via multimedia platforms, such as websites and even email.

Accepted Answer

A) True 
 B)False

Question 9

In addition to crises that companies themselves create, crises created by unfounded rumors can also substantially harm corporate reputation.

Accepted Answer

A) True 
 B)False

Question 10

What does a company do during the response stage of handling a crisis?

Accepted Answer

The response stage involves rapidly conf

Question 11

In which of the following stages of crisis management is the crisis situation resolved or stabilized?

Accepted Answer

A) Crisis response stage 
B) Crisis prevention stage 
C) Pre-crisis stage 
D) Post-crisis stage 
E) PR management stage 
A) Crisis response stage 
B) Crisis prevention stage 
C) Pre-crisis stage 
D) Post-crisis stage 
E) PR management stage

Question 12

Describe the message structure of PR messages.

Accepted Answer

In the press release style, which still

Question 13

Managing negative rumors is relatively easy in the Social Age.

Accepted Answer

A) True 
 B)False

Question 14

During the Information Age, the scope of public relations (PR) broadened and it became a key component of the _____.

Accepted Answer

A) performance prism 
B) balanced scorecard 
C) marketing mix 
D) value chain 
E) total quality management 
A) performance prism 
B) balanced scorecard 
C) marketing mix 
D) value chain 
E) total quality management

Question 15

How would you apply the FAIR test to PR messages?

Accepted Answer

As with other communications, ask yourse

Question 16

Which of the following should a company do in the post-crisis stage of crisis management?

Accepted Answer

A) Help victims and ensure public safety. 
B) Create crisis management teams and identify roles of key players. 
C) Implement a consistent stream of public relations messages. 
D) Create a crisis management plan. 
E) Develop sample responses to various types of crises. 
A) Help victims and ensure public safety. 
B) Create crisis management teams and identify roles of key players. 
C) Implement a consistent stream of public relations messages. 
D) Create a crisis management plan. 
E) Develop sample responses to various types of crises.

Question 17

Stakeholders believe the company is to blame and is completely responsible for the damages and losses to stakeholders in a(n) _____ crisis.

Accepted Answer

A) debt 
B) victim 
C) accident 
D) deception 
E) preventable 
A) debt 
B) victim 
C) accident 
D) deception 
E) preventable

Question 18

Establishing credibility and showing sincere goodwill should be primary goals in your public relations efforts because:

Accepted Answer

A) PR messages form the largest chunk of routine messages. 
B) PR messages, unlike crisis messages, are sent only to the most important stakeholders. 
C) PR messages are viewed with more skepticism and distrust than other business messages. 
D) PR messages become a public record of the companies' efforts to repair damage that they have caused. 
E) PR messages reduce the number of crises that a company faces. 
A) PR messages form the largest chunk of routine messages. 
B) PR messages, unlike crisis messages, are sent only to the most important stakeholders. 
C) PR messages are viewed with more skepticism and distrust than other business messages. 
D) PR messages become a public record of the companies' efforts to repair damage that they have caused. 
E) PR messages reduce the number of crises that a company faces.

Question 19

The tone of _____ communication tools is typically less formal (but rarely informal), more authentic, and more spontaneous.

Accepted Answer

A) Social Age 
B) Information Age 
C) Industrial Age 
D) Classical Age 
E) Space Age 
A) Social Age 
B) Information Age 
C) Industrial Age 
D) Classical Age 
E) Space Age

Question 20

PR messages are viewed with less skepticism and distrust than most other business messages.

Accepted Answer

A) True 
 B)False

Stakeholders hold companies responsible but understand that what happened was not intentional and was difficult to foresee in a(n) _____ crisis.

What is the primary purpose of crisis communications?

Which of the following is true of building a brand using public relations (PR)?

Which of the following is the first stage of crisis management?

Since PR messages are often extremely consequential, and your company's reputation is on the line, you need to carefully review what you've written.

Which of the following stages of crisis management involves rapidly confronting the crisis?

Which of the following typically takes place during the post-crisis action stage?

Most PR messages are now distributed electronically via multimedia platforms, such as websites and even email.

In addition to crises that companies themselves create, crises created by unfounded rumors can also substantially harm corporate reputation.

What does a company do during the response stage of handling a crisis?

In which of the following stages of crisis management is the crisis situation resolved or stabilized?

Describe the message structure of PR messages.

Managing negative rumors is relatively easy in the Social Age.

During the Information Age, the scope of public relations (PR) broadened and it became a key component of the _____.

How would you apply the FAIR test to PR messages?

Which of the following should a company do in the post-crisis stage of crisis management?

Stakeholders believe the company is to blame and is completely responsible for the damages and losses to stakeholders in a(n) _____ crisis.

Establishing credibility and showing sincere goodwill should be primary goals in your public relations efforts because:

The tone of _____ communication tools is typically less formal (but rarely informal), more authentic, and more spontaneous.

PR messages are viewed with less skepticism and distrust than most other business messages.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Global Communication and Diversity

Creating Effective Business Messages

Improving Readability With Style and Design

Email and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Research and Business Proposals and Planning for Business Reports

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communications

Filters

Exam 11: Bad-News Messages

Stakeholders hold companies responsible but understand that what happened was not intentional and was difficult to foresee in a(n) _____ crisis.

What is the primary purpose of crisis communications?

Which of the following is true of building a brand using public relations (PR)?

Which of the following is the first stage of crisis management?

Since PR messages are often extremely consequential, and your company's reputation is on the line, you need to carefully review what you've written.

Which of the following stages of crisis management involves rapidly confronting the crisis?

Which of the following typically takes place during the post-crisis action stage?

Most PR messages are now distributed electronically via multimedia platforms, such as websites and even email.

In addition to crises that companies themselves create, crises created by unfounded rumors can also substantially harm corporate reputation.

What does a company do during the response stage of handling a crisis?

In which of the following stages of crisis management is the crisis situation resolved or stabilized?

Describe the message structure of PR messages.

Managing negative rumors is relatively easy in the Social Age.

During the Information Age, the scope of public relations (PR) broadened and it became a key component of the _____.

How would you apply the FAIR test to PR messages?

Which of the following should a company do in the post-crisis stage of crisis management?

Stakeholders believe the company is to blame and is completely responsible for the damages and losses to stakeholders in a(n) _____ crisis.

Establishing credibility and showing sincere goodwill should be primary goals in your public relations efforts because:

The tone of _____ communication tools is typically less formal (but rarely informal), more authentic, and more spontaneous.

PR messages are viewed with less skepticism and distrust than most other business messages.

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Global Communication and Diversity

Creating Effective Business Messages

Improving Readability With Style and Design

Email and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Research and Business Proposals and Planning for Business Reports

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communications

Filters