Exam 3: The Communication Process

The experiences,perceptions,attitudes and values a consumer brings to a communication situation is referred to as his or her:

According to the elaboration likelihood model (ELM),a receiver lacks the ability or motivation to process information under the _____ route to persuasion.

The AIDA model is often used to represent what ideally happens during:

Nike conducts a marketing research study and finds the majority of consumers recall the company's "Just do it" ad slogan.Nike can safely assume that:

The _____ is the method or medium by which communication travels from the source to the receiver.

Advertisements for Planter's nuts describe the nuts as a delicious snack food for everyone.The television commercials show animals that eat nuts as part of their usual diet trying to convince humans to share their Planter's nuts.Which of the following can be identified as a channel for this ad?

Instantaneous feedback on how effective a marketing communication method is will most likely be possible in:

According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use a heavy repetition strategy.

Which of the following response hierarchy models depicts consumers as going through the stages of attention,comprehension,yielding,retention,and behavior?

When an actress from the television show Desperate Housewives appears in a commercial endorsing Garnier Lumia hair products,the message source is:

When Harrison saw the television ad advising him to mark on his calendar when the latest of Survivor series would start,he actually did make a mental note of the starting day because he had enjoyed the previous Survivor shows.Harrison's response to the communication was an example of a:

Ned is planning to buy a new computer.He studied the contents of an ad describing the superiority of Dell computers and scrutinized how the advertising message argued in favor of Dell's superiority.According to the Elaboration Likelihood Model (ELM),Ned is engaging in what type of message processing?

The source or sender of an advertising communication:

Rosa Martinez is reading a Vanity Fair magazine where she sees an ad for DKNY jeans.In this situation,the ad is a _____,while Vanity Fair is a _____.

According to the low-involvement hierarchy,the consumer passes through which response sequence during the purchase decision making process?

Visual image personalities:

The encoding process leads to the development of:

Individual and group audiences,niche markets,market segments,and mass markets are all examples of:

When marketers develop an advertising message,one of their primary goals is to encode the message:

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem."Freshness" is the message the ad is supposed to deliver,but if Rick and Beth Minton think the ad is simply showing people being rude and boorish,then in terms of the communication process,the Mintons have _____ the message improperly.