Exam 2: Perspectives on Consumer Behavior

The market for snack food is saturated,but manufacturers continue to develop new offerings.Which of the following best explains why the makers of Honey Maid graham crackers found it necessary to develop and market Honey Maid graham sticks?

The ad for Riverside Military Academy (RMA)states,"RMA sets standards that enable young men to achieve extraordinary excellence for a lifetime of accomplishments." In other words,students attending RMA will satisfy their ______ needs as defined by Maslow's hierarchy.

The various brands identified as purchase options to be considered during the alternative evaluation process are known as:

_____ assumes that learning is an associative process with an already existing relationship between a stimulus and a response.

The slogan of Bata,an Indian shoe brand,is 'The World at your feet.' Bata is focusing on satisfying which of the following need of the consumers?

_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.

Sam Crenshaw looked at realty ads in local newspaper and in the listings magazine he found at a local restaurant,asked his friends,and called the local Chamber of Commerce before purchasing a home site in Lincoln.These activities are examples of:

The basis for subliminal advertising can be found in:

_____ refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles,values,norms,interests,and behaviors can be grouped.

_____ is the reinforcement of successive acts that lead to a desired behavioral pattern or response.

Leeanne is going to buy canned vegetables for her family's meals.Her evoked set would best be described as:

Most of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:

A reference group to which one does not wish to belong is a(an)_____ group.

Beliefs concerning specific attributes or consequences that are activated and form the basis of an attitude are known as:

On a trip to Spokane,Joy experienced car trouble.She knew she needed to find a good mechanic,so she asked the advice of the people running the motel where she was staying.She also called the local Better Business Bureau to help and looked in the local Yellow Pages.Finally,she called a friend who used to live in Spokane for his recommendation.Joy was engaged in the _____ stage of the consumer decision making process.

According to Abraham Maslow's hierarchy of needs theory,the highest level of needs is ______ needs.

_____ occurs when Mae reads only the book section of the New York Times Sunday newspaper and not look at the other sections of the paper.

For which of the following products is the consumer most likely to experience cognitive dissonance?

Marketers often introduce new brands into markets that are mature and saturated because of consumer's tendency towards:

Ads reminding people to use the FEDEX by dialing 1-800-GOFEDEX are based on: