Exam 2: Perspectives on Consumer Behavior

If one subscribes to the theory that "sex sells," which of the following theories would best support this position?

_____ is a state of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase decision.

The headline for the National Flood Insurance program ad reads,"There's a chance of flooding in your area.Are you willing to bet the house on it?" The ad shows a picture of a flooded home and shows how flood insurance helps to satisfy the ______ need as defined by Maslow's hierarchy.

_____ is the process and activities people engage in when searching for,selecting,purchasing,using,evaluating,and disposing of products and services so as to satisfy their needs and desires.

An ad for Duncan Hines cake mixes advises consumers to "Tell Them What Is in Your Heart Without Saying a Word" by preparing Duncan Hines brownies for your family and close friends.Duncan Hines is claiming to help satisfy consumers' _____ need as defined by Maslow's hierarchy.

Information such as product knowledge,meanings,and beliefs is combined to evaluate alternatives through:

_____ is a filtering or screening of exposure,attention,comprehension,and retention of stimuli.

_____ is likely to occur when a point-of-purchase display for a new type of dental adhesive is teamed with a life-size portrait of Clint Eastwood,a man many people who are over 50 admire and want to emulate.

_____ are groups or segments in a society that possess similar beliefs,values,norms and patterns of behavior that set them apart from the larger mainstream.

In the post purchase evaluation stage,when performance of a product or service is below expectations,it would result in:

Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads.The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is an application of:

Nestlé uses the slogan,"Good Food,Good Life" to stress that its products provide everything consumers need-there is no need of looking at any other brands.Nestlé uses:

An ad for Lowe's Home Improvement Warehouses shows a U.S.flag made out of flowers and has the headline,"Hooray for the red,white,and bloom." The ad associates Lowe's with the beauty of flowers as well as patriotism-both of which evoke positive responses in consumers and by association should evoke positive responses for Lowe's.This is an example of:

_____ are the concrete outcomes of product or service usage that are tangible and directly experienced by consumers.

Consumer behavior is defined as:

_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

In its ads,Maxwell House Coffee stresses consumers' overall emotional impression of the brand with its "Good to the last drop" slogan.Maxwell House wants consumers to purchase on the basis of this impression and not by comparing specific attributes of other brands of coffee.This is an example of a marketer using:

Campbell's uses coupons,premiums and sweepstakes to promote its soup.This reflects an application of:

Lower level needs such as hunger and thirst are important to marketers because these needs:

Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is: