Exam 2: Perspectives on Consumer Behavior

_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.

For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?

_____ is the ability to perceive a stimulus that is below the level of conscious awareness.

The gecko lizard in the Geico Direct insurance ads,the golden arches of McDonald's,and the Mr.Peanut character used by Planters' Peanuts are all examples of:

Boxing champion Evander Holyfield is a popular role model for young African-American children,especially in his home state Georgia.An anti-litter ad campaign that features Holyfield attempts to convince children to "Keep Georgia Peachy Clean" just like Evander does.This ad campaign hopes children will want to emulate Holyfield and convince others to emulate the fighter.Thus,a(n)_____ reference group will be created.

_____ is the process by which an individual receives,selects,organizes,and interprets information to create a meaningful picture of the world.

According to Abraham Maslow's hierarchy of needs,the basic level of needs is:

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are:

Business-to-business advertisers often assume their ads must contain a lot of information so potential customers can use this information to solve their problems.The basis for this type of advertising would be the application of:

The Hierarchy of needs theory was popularized by:

_____ is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior.

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments,opinions,and actions.

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?

_____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine.Which of the following theories states that this is an appropriate way to shape consumer behavior?

In terms of the alternative evaluation stage of the consumer decision-making process,how a golf cart handles,how the brakes on a bicycle work,and how well a stain remover eliminates grass stains are all examples of:

The perceptual process has often been referred to as the consumer's _____ process.

_____ generally occurs during the first stage in the consumer decision making process.

Micah and Jeremy both watched the Sugar Bowl on television.Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck.Jeremy did not notice the truck,but because he is a theater major,he did notice the ads for a new movie based on an Alfred Hitchcock classic._____ accounts for why the two watched the same television show and saw different commercials.

In terms of the alternative evaluation stage of the consumer decision-making process,how you feel when you wear new shoes,how you think others like your new hair style,and how a new weight-loss plan makes you feel about yourself are all examples of: