Question 1

Through the use of _____ , an Internet user can include graphics, video, and audio in his/her e-mail messages.

Accepted Answer

A) spam 
B) snail-mail 
C) rich-mail 
D) button 
E) interstitial 
A) spam 
B) snail-mail 
C) rich-mail 
D) button 
E) interstitial

Question 2

What is the simplest Web measurement that advertisers can use to measure the results of their advertising efforts on the Internet?

Accepted Answer

The most simple measurement of the resul

Question 3

Advertisers can buy specific keywords that bring up their ads when a user's search request contains these words.

Accepted Answer

A) True 
 B)False

Question 4

_____ is a catchall term for a variety of ads that pops up on the screen while the computer downloads a Web site the user has clicked on.

Accepted Answer

A) CAPTCHA 
B) Trojan 
C) Interstitial 
D) Banner 
E) Button 
A) CAPTCHA 
B) Trojan 
C) Interstitial 
D) Banner 
E) Button

Question 5

Why is Internet advertising considered a truly interactive medium?

Accepted Answer

Internet advertising is considered a tru

Question 6

Which of the following is true of a centralized network?

Accepted Answer

A) It is characterized by more than two hubs. 
B) It consists of two primary hubs. 
C) In this system, a hub like a TV station distributes content to many receivers. 
D) In this system, if a hub is knocked out, communication does not cease. 
E) It cannot be used as an advertising media. 
A) It is characterized by more than two hubs. 
B) It consists of two primary hubs. 
C) In this system, a hub like a TV station distributes content to many receivers. 
D) In this system, if a hub is knocked out, communication does not cease. 
E) It cannot be used as an advertising media.

Question 7

Interactive TV is powered by digital video recorders, sometimes also called personal video recorders.

Accepted Answer

A) True 
 B)False

Question 8

List three important distinctions between the Internet and traditional media.

Accepted Answer

The first distinction is the cost of tim

Question 9

The Internet is a global network of computers that communicate with one another through protocols.

Accepted Answer

A) True 
 B)False

Question 10

Briefly describe keyword purchase.

Accepted Answer

An augmentation to the general banner pu

Question 11

Cookies are best defined as:

Accepted Answer

A) buttons used for Internet advertising. 
B) static forms of interstitial advertising. 
C) animated ads that pop up on the screen while the computer downloads a Web site the user had requested. 
D) the small ads at the corners of the screen that link users and Web site sponsors. 
E) small pieces of information that get stored in your Web browser when you load certain Web sites. 
A) buttons used for Internet advertising. 
B) static forms of interstitial advertising. 
C) animated ads that pop up on the screen while the computer downloads a Web site the user had requested. 
D) the small ads at the corners of the screen that link users and Web site sponsors. 
E) small pieces of information that get stored in your Web browser when you load certain Web sites.

Question 12

The difference between a corporate site and a commerce site is that:

Accepted Answer

A) a commerce site is used primarily to sell a product. 
B) a corporate site is used primarily to sell a service. 
C) a commerce site is used primarily to give background information about an organization's service. 
D) a commerce site is used primarily to give background information about an organization's product. 
E) a corporate site is used primarily to sell raw materials. 
A) a commerce site is used primarily to sell a product. 
B) a corporate site is used primarily to sell a service. 
C) a commerce site is used primarily to give background information about an organization's service. 
D) a commerce site is used primarily to give background information about an organization's product. 
E) a corporate site is used primarily to sell raw materials.

Question 13

Owing to the legislations on spam mailing, marketers are focusing their e-mail efforts on prospecting rather than on customer retention and relationship management (CRM).

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true about rich-media advertising?

Accepted Answer

A) It does not incorporate ads with audio elements. 
B) It includes graphical animations. 
C) It does not incorporate ads with video elements. 
D) They can typically display 15-minute animations. 
E) It restricts ads from floating over the page. 
A) It does not incorporate ads with audio elements. 
B) It includes graphical animations. 
C) It does not incorporate ads with video elements. 
D) They can typically display 15-minute animations. 
E) It restricts ads from floating over the page.

Question 15

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising. There are millions of Web pages, many of which are potential sites for effective ads. The use of _____ will most likely to solve this problem.

Accepted Answer

A) Trojans 
B) advertising impressions 
C) ad networks 
D) behavioral targeting programs 
E) worms 
A) Trojans 
B) advertising impressions 
C) ad networks 
D) behavioral targeting programs 
E) worms

Question 16

Rich mail allows graphics, video, and audio to be included in the e-mail message.

Accepted Answer

A) True 
 B)False

Question 17

_____ digital data transmission enables single wires to carry multiple signals. This technology makes it possible to download large graphic files and play games online.

Accepted Answer

A) Narrowband 
B) Wideband 
C) Ultraband 
D) Broadband 
E) Baseband 
A) Narrowband 
B) Wideband 
C) Ultraband 
D) Broadband 
E) Baseband

Question 18

What was the network used by ARPAnet?

Accepted Answer

ARPAnet's structure, a distributed netwo

Question 19

What is viral marketing?

Accepted Answer

Viral marketing is the Internet version

Question 20

What is an ad banner?

Accepted Answer

The most basic form of Web advertising i

Through the use of _____ , an Internet user can include graphics, video, and audio in his/her e-mail messages.

What is the simplest Web measurement that advertisers can use to measure the results of their advertising efforts on the Internet?

Advertisers can buy specific keywords that bring up their ads when a user's search request contains these words.

_____ is a catchall term for a variety of ads that pops up on the screen while the computer downloads a Web site the user has clicked on.

Why is Internet advertising considered a truly interactive medium?

Which of the following is true of a centralized network?

Interactive TV is powered by digital video recorders, sometimes also called personal video recorders.

List three important distinctions between the Internet and traditional media.

The Internet is a global network of computers that communicate with one another through protocols.

Briefly describe keyword purchase.

Cookies are best defined as:

The difference between a corporate site and a commerce site is that:

Owing to the legislations on spam mailing, marketers are focusing their e-mail efforts on prospecting rather than on customer retention and relationship management (CRM).

Which of the following is true about rich-media advertising?

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising. There are millions of Web pages, many of which are potential sites for effective ads. The use of _____ will most likely to solve this problem.

Rich mail allows graphics, video, and audio to be included in the e-mail message.

_____ digital data transmission enables single wires to carry multiple signals. This technology makes it possible to download large graphic files and play games online.

What was the network used by ARPAnet?

What is viral marketing?

What is an ad banner?

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 15: Using Digital Interactive Media

Through the use of _____ , an Internet user can include graphics, video, and audio in his/her e-mail messages.

What is the simplest Web measurement that advertisers can use to measure the results of their advertising efforts on the Internet?

Advertisers can buy specific keywords that bring up their ads when a user's search request contains these words.

_____ is a catchall term for a variety of ads that pops up on the screen while the computer downloads a Web site the user has clicked on.

Why is Internet advertising considered a truly interactive medium?

Which of the following is true of a centralized network?

Interactive TV is powered by digital video recorders, sometimes also called personal video recorders.

List three important distinctions between the Internet and traditional media.

The Internet is a global network of computers that communicate with one another through protocols.

Briefly describe keyword purchase.

Cookies are best defined as:

The difference between a corporate site and a commerce site is that:

Owing to the legislations on spam mailing, marketers are focusing their e-mail efforts on prospecting rather than on customer retention and relationship management (CRM).

Which of the following is true about rich-media advertising?

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising. There are millions of Web pages, many of which are potential sites for effective ads. The use of _____ will most likely to solve this problem.

Rich mail allows graphics, video, and audio to be included in the e-mail message.

_____ digital data transmission enables single wires to carry multiple signals. This technology makes it possible to download large graphic files and play games online.

What was the network used by ARPAnet?

What is viral marketing?

What is an ad banner?

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters