Question 1

What is the most basic form of Internet advertising?

Accepted Answer

A) E-mail ad 
B) Spam 
C) Ad banner 
D) Interstitial 
E) Internet classified ad 
A) E-mail ad 
B) Spam 
C) Ad banner 
D) Interstitial 
E) Internet classified ad

Question 2

One of the major advantages of the Internet is its centralized authority and accountability.

Accepted Answer

A) True 
 B)False

Question 3

One of the disadvantages of the Internet is that it does not allow data to be accumulated based on advertising efforts.

Accepted Answer

A) True 
 B)False

Question 4

Currently, the leading national advertisers spend only a small portion of their marketing communications budget on interactive media.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a defining characteristic of Google's sponsored links?

Accepted Answer

A) The advertisers do not have to pay Google. 
B) As in the case of banner ads, advertisers pay just for being included in the search results. 
C) The amount that an advertiser owes for each click-through is not actually set by Google but it is determined in an auction. 
D) The amount that an advertiser owes for each click-through is set by Google. 
E) The amount that an advertiser owes for each click-through is set by the IAB. 
A) The advertisers do not have to pay Google. 
B) As in the case of banner ads, advertisers pay just for being included in the search results. 
C) The amount that an advertiser owes for each click-through is not actually set by Google but it is determined in an auction. 
D) The amount that an advertiser owes for each click-through is set by Google. 
E) The amount that an advertiser owes for each click-through is set by the IAB.

Question 6

The Internet is a global network of computers that communicate with one another through _____ which are common rules for linking and sharing information.

Accepted Answer

A) interfaces 
B) interstitials 
C) functionalities 
D) portals 
E) protocols 
A) interfaces 
B) interstitials 
C) functionalities 
D) portals 
E) protocols

Question 7

Describe classified ad Web sites.

Accepted Answer

Many classified ad Web sites, offer free

Question 8

List a disadvantage of Internet advertising.

Accepted Answer

The Internet is not

Question 9

Software using HTTP interacts with _____, which are small pieces of valuable information that get stored in Web browsers when one loads certain Web sites.

Accepted Answer

A) worms 
B) Trojans 
C) cookies 
D) viruses 
E) digital signatures 
A) worms 
B) Trojans 
C) cookies 
D) viruses 
E) digital signatures

Question 10

Discuss how the sponsorship of Web pages is used for advertising.

Accepted Answer

A form of advertising on the Internet is

Question 11

Viral marketing is the Internet version of word-of-mouth advertising.

Accepted Answer

A) True 
 B)False

Question 12

The development of Web browsers made viewing Web pages easy.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a disadvantage associated with the use of ad networks?

Accepted Answer

A) It cannot deal with more than one Web page. 
B) It does not cover small Web sites. 
C) It is difficult to monitor these Web sites. 
D) It does not facilitate advertising across pages. 
E) It restricts advertisers from gaining maximum exposure. 
A) It cannot deal with more than one Web page. 
B) It does not cover small Web sites. 
C) It is difficult to monitor these Web sites. 
D) It does not facilitate advertising across pages. 
E) It restricts advertisers from gaining maximum exposure.

Question 14

For advertisers involved in e-commerce, some site publishers offer an affiliate marketing program by which they exempt the advertisers from paying the transaction cost.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an advantage typically associated with the use of the Internet as a medium of advertising?

Accepted Answer

A) The Internet offers mass media efficiency. 
B) The Internet is controlled by a single entity. 
C) The IAB can be directly held accountable for any security issues related to the Internet. 
D) Every country has the technology infrastructure to provide Internet services to the public. 
E) Customers and other stakeholders can respond to a company's media communications in real time. 
A) The Internet offers mass media efficiency. 
B) The Internet is controlled by a single entity. 
C) The IAB can be directly held accountable for any security issues related to the Internet. 
D) Every country has the technology infrastructure to provide Internet services to the public. 
E) Customers and other stakeholders can respond to a company's media communications in real time.

What is the most basic form of Internet advertising?

One of the major advantages of the Internet is its centralized authority and accountability.

One of the disadvantages of the Internet is that it does not allow data to be accumulated based on advertising efforts.

Currently, the leading national advertisers spend only a small portion of their marketing communications budget on interactive media.

Which of the following is a defining characteristic of Google's sponsored links?

The Internet is a global network of computers that communicate with one another through _____ which are common rules for linking and sharing information.

Describe classified ad Web sites.

List a disadvantage of Internet advertising.

Software using HTTP interacts with _____, which are small pieces of valuable information that get stored in Web browsers when one loads certain Web sites.

Discuss how the sponsorship of Web pages is used for advertising.

Viral marketing is the Internet version of word-of-mouth advertising.

The development of Web browsers made viewing Web pages easy.

Which of the following is a disadvantage associated with the use of ad networks?

For advertisers involved in e-commerce, some site publishers offer an affiliate marketing program by which they exempt the advertisers from paying the transaction cost.

Which of the following is an advantage typically associated with the use of the Internet as a medium of advertising?

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 15: Using Digital Interactive Media

What is the most basic form of Internet advertising?

One of the major advantages of the Internet is its centralized authority and accountability.

One of the disadvantages of the Internet is that it does not allow data to be accumulated based on advertising efforts.

Currently, the leading national advertisers spend only a small portion of their marketing communications budget on interactive media.

Which of the following is a defining characteristic of Google's sponsored links?

The Internet is a global network of computers that communicate with one another through _____ which are common rules for linking and sharing information.

Describe classified ad Web sites.

List a disadvantage of Internet advertising.

Software using HTTP interacts with _____, which are small pieces of valuable information that get stored in Web browsers when one loads certain Web sites.

Discuss how the sponsorship of Web pages is used for advertising.

Viral marketing is the Internet version of word-of-mouth advertising.

The development of Web browsers made viewing Web pages easy.

Which of the following is a disadvantage associated with the use of ad networks?

For advertisers involved in e-commerce, some site publishers offer an affiliate marketing program by which they exempt the advertisers from paying the transaction cost.

Which of the following is an advantage typically associated with the use of the Internet as a medium of advertising?

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters