Question 1

Electronic junk mail is also called:

Accepted Answer

A) spam. 
B) responsible e-mail. 
C) cookie. 
D) Trojan. 
E) blog. 
A) spam. 
B) responsible e-mail. 
C) cookie. 
D) Trojan. 
E) blog.

Question 2

What is an interstitial?

Accepted Answer

Interstitial is a catchall ter

Question 3

OpenReader.com is an Internet lending library in which people list and lend their own books and borrow books from other members. It asks satisfied customers to invite their friends to join and rewards them when their friends join. This is an example of:

Accepted Answer

A) viral marketing. 
B) affiliate marketing. 
C) marquee banner advertising. 
D) behavioral targeting. 
E) sugging. 
A) viral marketing. 
B) affiliate marketing. 
C) marquee banner advertising. 
D) behavioral targeting. 
E) sugging.

Question 4

The standard Superstitial ad is quite small and plays for a very short period of time.

Accepted Answer

A) True 
 B)False

Question 5

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is one of the drawbacks of Internet advertising?

Accepted Answer

A) The medium is standardized. 
B) The medium is controlled by a single entity. 
C) It is not interactive in nature. 
D) It uses a centralized network to deliver its content. 
E) It cannot offer adequate mass media efficiency. 
A) The medium is standardized. 
B) The medium is controlled by a single entity. 
C) It is not interactive in nature. 
D) It uses a centralized network to deliver its content. 
E) It cannot offer adequate mass media efficiency.

Question 7

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Accepted Answer

A) True 
 B)False

Question 8

Describe and differentiate between a distributed network and a centralized network.

Accepted Answer

Traditionally, media content has been de

Question 9

When mobile advertising was first introduced, the carriers controlled a lot of the inventory as they limited the amount of traffic that went outside their deck.

Accepted Answer

A) True 
 B)False

Question 10

A defining characteristic of distributed networks is that it:

Accepted Answer

A) has a single hub. 
B) has many different hubs. 
C) cannot accommodate more than two hubs. 
D) cannot accommodate more than two links. 
E) has a single link. 
A) has a single hub. 
B) has many different hubs. 
C) cannot accommodate more than two hubs. 
D) cannot accommodate more than two links. 
E) has a single link.

Question 11

Briefly describe the inception of the Internet.

Accepted Answer

The Internet began in the early 1960s as

Question 12

While accessing Google.com to locate information about the safety of children's stilts, Vanessa sees an ad for Almamater.com popping up on her screen. The Almamater.com ad would most likely be classified as a(n):

Accepted Answer

A) non-addressable Web site. 
B) interstitial. 
C) button. 
D) spam. 
E) cookie. 
A) non-addressable Web site. 
B) interstitial. 
C) button. 
D) spam. 
E) cookie.

Question 13

Which of the following most effectively enables one to compare the Internet's advertising effectiveness to other media?

Accepted Answer

A) Trojans 
B) Click rates 
C) Landing pages 
D) Digital signatures 
E) Worms 
A) Trojans 
B) Click rates 
C) Landing pages 
D) Digital signatures 
E) Worms

Question 14

Define viral marketing.

Accepted Answer

Viral marketing is the Internet version

Question 15

Which of the following is true of buttons?

Accepted Answer

A) They are more expensive than banners. 
B) They are the most common unit of Web advertising. 
C) They typically refer to a variety of ads that play between pages on a Web site. 
D) They are not typically linked to the advertiser's landing page. 
E) They take up lesser space than banners. 
A) They are more expensive than banners. 
B) They are the most common unit of Web advertising. 
C) They typically refer to a variety of ads that play between pages on a Web site. 
D) They are not typically linked to the advertiser's landing page. 
E) They take up lesser space than banners.

Question 16

Which of the following is true of banner ads?

Accepted Answer

A) They are smaller in size as compared to buttons. 
B) They are always free and advertisers do not have to pay to the Web sites involved. 
C) The standard size for an ad banner is 900 pixels (picture elements) wide by 90 pixels high. 
D) They cost less than buttons. 
E) They spread across the top or bottom of the Web page. 
A) They are smaller in size as compared to buttons. 
B) They are always free and advertisers do not have to pay to the Web sites involved. 
C) The standard size for an ad banner is 900 pixels (picture elements) wide by 90 pixels high. 
D) They cost less than buttons. 
E) They spread across the top or bottom of the Web page.

Question 17

Describe the growth of the Internet as a medium.

Accepted Answer

The Internet has come a long way from it

Question 18

_____ generally refers to unsolicited, mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

Accepted Answer

A) Self-mailer 
B) Spam 
C) Firewall 
D) Statement stuffer 
E) Cookie 
A) Self-mailer 
B) Spam 
C) Firewall 
D) Statement stuffer 
E) Cookie

Question 19

In the context of ad networks, which of the following statements is true?

Accepted Answer

A) They eliminate the possibility of Web masters cheating the system by artificially increasing the number of page requests. 
B) They pool hundreds or even thousands of Web pages. 
C) They do not cover small Web sites. 
D) They restrict advertisers from gaining maximum exposure. 
E) They do not facilitate advertising across pages. 
A) They eliminate the possibility of Web masters cheating the system by artificially increasing the number of page requests. 
B) They pool hundreds or even thousands of Web pages. 
C) They do not cover small Web sites. 
D) They restrict advertisers from gaining maximum exposure. 
E) They do not facilitate advertising across pages.

Question 20

DVRs are also referred to as:

Accepted Answer

A) kiosks. 
B) signage. 
C) personal video recorders. 
D) voice mails. 
E) set-top boxes. 
A) kiosks. 
B) signage. 
C) personal video recorders. 
D) voice mails. 
E) set-top boxes.

Electronic junk mail is also called:

What is an interstitial?

OpenReader.com is an Internet lending library in which people list and lend their own books and borrow books from other members. It asks satisfied customers to invite their friends to join and rewards them when their friends join. This is an example of:

The standard Superstitial ad is quite small and plays for a very short period of time.

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Which of the following is one of the drawbacks of Internet advertising?

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Describe and differentiate between a distributed network and a centralized network.

When mobile advertising was first introduced, the carriers controlled a lot of the inventory as they limited the amount of traffic that went outside their deck.

A defining characteristic of distributed networks is that it:

Briefly describe the inception of the Internet.

While accessing Google.com to locate information about the safety of children's stilts, Vanessa sees an ad for Almamater.com popping up on her screen. The Almamater.com ad would most likely be classified as a(n):

Which of the following most effectively enables one to compare the Internet's advertising effectiveness to other media?

Define viral marketing.

Which of the following is true of buttons?

Which of the following is true of banner ads?

Describe the growth of the Internet as a medium.

_____ generally refers to unsolicited, mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

In the context of ad networks, which of the following statements is true?

DVRs are also referred to as:

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters

Exam 15: Using Digital Interactive Media

Electronic junk mail is also called:

What is an interstitial?

OpenReader.com is an Internet lending library in which people list and lend their own books and borrow books from other members. It asks satisfied customers to invite their friends to join and rewards them when their friends join. This is an example of:

The standard Superstitial ad is quite small and plays for a very short period of time.

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Which of the following is one of the drawbacks of Internet advertising?

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Describe and differentiate between a distributed network and a centralized network.

When mobile advertising was first introduced, the carriers controlled a lot of the inventory as they limited the amount of traffic that went outside their deck.

A defining characteristic of distributed networks is that it:

Briefly describe the inception of the Internet.

While accessing Google.com to locate information about the safety of children's stilts, Vanessa sees an ad for Almamater.com popping up on her screen. The Almamater.com ad would most likely be classified as a(n):

Which of the following most effectively enables one to compare the Internet's advertising effectiveness to other media?

Define viral marketing.

Which of the following is true of buttons?

Which of the following is true of banner ads?

Describe the growth of the Internet as a medium.

_____ generally refers to unsolicited, mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

In the context of ad networks, which of the following statements is true?

DVRs are also referred to as:

Advertising and IMC Today

The Big Picture: The Evolution of Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

Marketing and Consumer Behavior: The Foundations of Advertising

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Research: Gathering Information for Imc Planning

Marketing and Imc Planning

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

Using Print Media

Using Electronic Media: Television and Radio

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

Introducing Social Media

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

Filters