Exam 8: Enterprise Applications: Business Communications

Customer relationship management involves managing all aspects of a customer's relationship with an organization to increase customer ____________ and retention and an organization's profitability.

What is the primary difference between contact management and opportunity management?

In which of the five basic supply chain activities do you manufacture products and create production schedules?

_________ and materials management is one of the three most common core ERP components.

The customers' customer is upstream in the supply chain.

Which of the following was one of the first CRM components built to address the issues that sales representatives were struggling with the overwhelming amount of customer account information they were required to maintain and track?

Which of the following operational CRM technologies does the sales department typically use?

Which application's primary business benefits include forecasting, planning, purchasing, material management, warehousing, inventory, and distribution?

Which of the following questions represents a CRM predicting technology question?

What takes a new approach to middleware by packaging commonly used applications together, reducing the time needed to integrate applications from multiple vendors?

What provides enterprisewide support and data access for a firm's operations and business processes?

What allows customers to use the web to find answers to their questions or solutions to their problems?

Oracle and SAP are the biggest ERP vendors.

___________ systems provide enterprisewide support and data access for a firm's operations and business processes.

What allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems?

Which of the following statements is inaccurate?

As the business world increasingly shifts from product focus to customer focus, why are most organizations treating existing customers better than in the past?