Exam 15: Testing for Differences Between Groups and for Relationships Among Variables
Exam 1: The Role of Marketing Research77 Questions
Exam 2: Data Mining Procedures and Knowledge Systems81 Questions
Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
Exam 6: Secondary Data Research in a Digital Age90 Questions
Exam 7: Survey Research123 Questions
Exam 8: Observation96 Questions
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Exam 10: Measurement and Attitude Scaling160 Questions
Exam 11: Questionnaire Design101 Questions
Exam 12: Sampling Designs and Sampling Procedures91 Questions
Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
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The t-test for comparing the means of two groups assumes that the data are in nominal scales.
(True/False)
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A cross-tabulation is a simple way to describe the relationships between two groups.
(True/False)
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In a study comparing the means of two groups in which there are 45 males in Group 1 and 37 females in Group 2,the degrees of freedom for this study when using the t-test for the difference between means is:
(Multiple Choice)
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The regression parameter that represents the height of the regression line relative to horizontal is _____.
(Short Answer)
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In using the t-test to compare the means of two groups,the degrees of freedom are calculated as _____.
(Multiple Choice)
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Researchers who want to compare regression results should use _____.
(Short Answer)
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When a researcher needs to compare means for a variable grouped into two categories based on some less-than interval variable,a(n)_____ test is appropriate.
(True/False)
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A(n)_____ is a test for hypotheses stating that the mean scores from some interval- or ratio-scaled variable group based on some less-than interval classificatory variable are not the same.
(Multiple Choice)
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The first basic step in interpreting t-test results is to find the p-value associated with a particular t and the corresponding degrees of freedom.
(True/False)
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Multivariate dependence techniques are variants of the _____,which is a way of modeling some process based on how different variables cause fluctuations from the average dependent variable.
(Multiple Choice)
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The formula for determining the degrees of freedom for a chi-square test is ______.
(Short Answer)
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A researcher has data on viewers' responses regarding what company sponsored the Super Bowl half-time show for the past two years and has coded it "1" if the response was correct and "0" if not.He would like to examine if there is a statistical difference in correct answers between the two years.Explain what statistical test is appropriate to address this research question.
(Essay)
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When a researcher is attempting to predict sales volume by using building permits,amount of advertising,and the income levels of residents,the researcher is using _____.
(Multiple Choice)
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A t-test is not appropriate and should not be used when the sample size is greater than 30.
(True/False)
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The independent samples t-test tests the differences between means taken from two independent samples or groups.
(True/False)
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All of the following are software that researchers can use to perform statistical calculations EXCEPT _____.
(Multiple Choice)
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