Exam 15: Testing for Differences Between Groups and for Relationships Among Variables
Exam 1: The Role of Marketing Research77 Questions
Exam 2: Data Mining Procedures and Knowledge Systems81 Questions
Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
Exam 6: Secondary Data Research in a Digital Age90 Questions
Exam 7: Survey Research123 Questions
Exam 8: Observation96 Questions
Exam 9: Conducting Marketing Experiments138 Questions
Exam 10: Measurement and Attitude Scaling160 Questions
Exam 11: Questionnaire Design101 Questions
Exam 12: Sampling Designs and Sampling Procedures91 Questions
Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
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In most business research,the estimate of a in a regression equation is most important.
(True/False)
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What is ANOVA and when is it the appropriate statistical technique? What test is used to determine significance? Give an example of a research question that can be analyzed using ANOVA.
(Essay)
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One way to interpret the meaning of the results of the t-test is to focus on the ________ and the group means.
(Short Answer)
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In a brand awareness study,if 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly,the chi-square value for this study is approximately _____.
(Multiple Choice)
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An appropriate test for comparing the scores of two interval variables drawn from related populations is the _____.
(Short Answer)
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The business spreadsheet software,Excel,is capable of running statistical analyses.
(True/False)
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The ______ test studies the significance of a contingency table.
(Short Answer)
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List at least three software programs discussed in the chapter that can be used to conduct statistical analyses.
(Essay)
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Supposed you used a 10-point rating scale to measure intention-to-buy (1 = definitely would not buy and 10 = definitely would buy).If a group of 40 males had a mean of 7 and a standard deviation of 2.5,while a group of 35 females had a mean of 5 and a standard deviation of 1.4,the standard error of the difference between the means would be approximately _____.
(Multiple Choice)
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The F-test partitions the total variance into within-group variance and between-group variance.
(True/False)
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A pooled estimate of the standard error is a better estimate of the standard error than one based on the variance from either sample.
(True/False)
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how do you determine the degrees of freedom in a four-cell chi-square test?
(Multiple Choice)
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Discuss when a paired-samples t-test is appropriate and give an example of when it should be used.
(Essay)
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Which test is appropriate for comparing the scores of two interval variables drawn from related populations?
(Multiple Choice)
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_____ is the appropriate statistical tool to use when comparing the means of three or more groups to see if they are significantly different from one another.
(Short Answer)
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