Exam 15: Testing for Differences Between Groups and for Relationships Among Variables
Exam 1: The Role of Marketing Research77 Questions
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Exam 3: The Marketing Research Process91 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues84 Questions
Exam 5: Qualitative Research102 Questions
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Exam 13: Reviewing Statistical Theory and Determining Sample Size84 Questions
Exam 14: Basic Data Analysis100 Questions
Exam 15: Testing for Differences Between Groups and for Relationships Among Variables96 Questions
Exam 16: Communicating Research Results71 Questions
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A test of a hypothesis to determine if two groups differ with respect to the scores on one variable is called a(n)______.
(Short Answer)
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Suppose that you used a 9-point rating scale and that you wanted to compare men who had an annual income over $50,000 (Group 1)with men who had an annual income less than or equal to $50,000 (Group 2)on their liking of a new product.If you studied 40 men in Group 1 and they have a mean of 7 and a standard deviation of 2.5,while the 35 men in Group 2 have a mean of 5 and a standard deviation of 1.4,what is the approximate value of t using the t-test?
(Multiple Choice)
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A Z-test for differences of proportions requires a sample size greater than 100.
(True/False)
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Which should be used when comparing the means of three groups to see if they are significantly different from one another?
(Multiple Choice)
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A paired-sample t-test is an appropriate test for comparing the scores of two interval variables drawn from related populations.
(True/False)
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A _____ is an investigation of a hypothesis stating that two (or more)groups differ with respect to measures on a variable.
(Multiple Choice)
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The type of measurement,the nature of the comparison,and the number of groups to be compared influence the statistical choice.
(True/False)
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If 25 of the 35 females in a research study agree with a statement,and 15 of the 35 males agree with this statement,the expected value for males-agree is _____.
(Multiple Choice)
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To use the chi-square test,both variables in a 2 x 2 contingency table must be measured on a ratio scale.
(True/False)
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The degrees of freedom are calculated as
d.f. = n - 1 when using the t-test for comparing two means.
(True/False)
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Which of the following is most appropriate if the purpose of the regression analysis is forecasting?
(Multiple Choice)
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The Z-test for comparing two proportions is appropriate with which null hypothesis (H₀)?
(Multiple Choice)
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Multicollinearity in regression analysis refers to the extent to which the independent variables are redundant.
(True/False)
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The chi-square test requires that the expected frequency in each cell of the contingency table be at least 30.
(True/False)
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