Exam 13: Goodness-Of-Fit Tests and Contingency Analysis

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For a chi-square test involving a contingency table,suppose H0 is rejected.We conclude that the two variables are:

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Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.   Referring to these sample data,if the appropriate null hypothesis is tested using a significance level equal to .05,which of the following conclusions should be reached? Referring to these sample data,if the appropriate null hypothesis is tested using a significance level equal to .05,which of the following conclusions should be reached?

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In a chi-square goodness-of-fit test,by combining cells we guard against having an inflated test statistic that could have caused us to:

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A cell phone company wants to determine if the use of text messaging is independent of age.The following data has been collected from a random sample of customers. A cell phone company wants to determine if the use of text messaging is independent of age.The following data has been collected from a random sample of customers.   To conduct a contingency analysis,the value of the test statistic is: To conduct a contingency analysis,the value of the test statistic is:

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What does the term expected cell frequencies refer to?

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