Exam 10: Enterprise Information Systems: CRM and Collaboration Systems

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M&M's maker Mars used ____________ to identify how knowledge flows through its organisations,who holds influence,who gives the best advice and how employees share information.

(Multiple Choice)
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A ______________________ provides tools to manage the creation,storage,editing and publication of information in a collaborative environment.

(Multiple Choice)
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________ ________ ________ is a system that automatically tracks all of the steps in the sales process.

(Short Answer)
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What are two common CRM sales metrics tracked by organisations?

(Multiple Choice)
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The challenge inherent in ____________________ is figuring out how to recognise,generate,share and manage the knowledge that resides in people's heads.

(Multiple Choice)
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How do call-scripting systems assist customer service representatives?

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All of the following are reasons why organisations adopt knowledge management systems except:

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__________________ store documents in a central location and automatically ask the team members to access the document when it is their turn to log in and work on their portion of the project.

(Multiple Choice)
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Customer relationship management (CRM) is a means of managing all aspects of a customer's relationship with an organisation to endeavour to increase customer loyalty and retention,and the organisation's profitability.

(True/False)
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What is cross-selling?

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Businesses can find their most valuable customers by using the RFM formula.Which of the following make up RFM?

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Employees are the backbone of an enterprise and the communication channel to customers,partners and suppliers.What are enterprises turning to,in order to retain key employees?

(Multiple Choice)
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___________________ involves capturing,classifying,evaluating,retrieving and sharing information assets in a way that provides context for effective decisions and actions.

(Multiple Choice)
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________ blends audio,video and document-sharing technologies to create virtual meeting rooms where people 'gather' at a website.

(Short Answer)
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Businesses can find their most valuable customers by using the RFM formula-recency,frequency and monetary value.

(True/False)
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There are three phases in the evolution of CRM: reporting,analysing and consolidating.

(True/False)
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What systems determine potential customers and competitors and define selling efforts,including budgets and schedules.

(Multiple Choice)
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_________________________ are two best practices for transferring or recreating tacit knowledge inside an organisation.

(Multiple Choice)
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Which of the following statement is incorrect?

(Multiple Choice)
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What is the key word in EIS?

(Multiple Choice)
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