Exam 10: Place and Development of Channel Systems

Sony manufactures clock radios in quantities of more than 100,000 in a given time period,but the average consumer wants only one clock radio at a time.This difference is an example of

Discrepancies of quantity and assortment occur because individual producers find it economical to produce and sell small quantities of a large assortment of products,while individual customers prefer to buy large quantities of a small assortment of products.

A joint venture is

Which of the following is NOT one of the regrouping activities?

Reverse channels may provide a way to retrieve unwanted products from intermediaries,business customers,or final consumers.

Yukon Sportswear,a manufacturer of textile products,bought out the wholesaler that had been handling its distribution in Canada.This is an example of

A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts is a channel

Intensive distribution covers the broad area of market exposure between selective and exclusive distribution.

Small farmers in the mountains of Peru pick coffee beans by hand,obtaining only a bucket a day.They then sell them to buyers who put the beans in large bags to be shipped to processors.This regrouping activity is called

In administered channel systems,vertical cooperation is achieved by acquiring firms at different levels of activity.

In ________ channel systems,the channel members agree by contract to cooperate with each other.

Exclusive distribution is more likely to involve a more formal arrangement than is selective or intensive distribution.

Channel systems in which the various channel members make little or no effort to cooperate with each other are called ________ systems.

The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use

One type of vertical integration system that develops by acquiring firms at different levels of channel activity is called

Accumulating involves dividing larger quantities into smaller quantities as products get closer to the final market.

If Walmart purchases a manufacturing plant to produce nothing but Walmart's dealer brand of laundry detergent,Walmart is engaging in

________ means selling the right to use some process,trademark,patent,or other right for a fee or royalty.

Of the five basic kinds of involvement in international marketing,exporting is the least permanent.

Dividing large quantities into smaller quantities as products get closer to the final market is called