Question 1

The regrouping activity that involves grading or sorting products into the grades and qualities desired by different target markets is called

Accepted Answer

A) assorting. 
B) sorting. 
C) wholesaling. 
D) accumulating. 
E) allocation. 
A) assorting. 
B) sorting. 
C) wholesaling. 
D) accumulating. 
E) allocation.

Question 2

A common product-market commitment in a channel system helps to eliminate

Accepted Answer

A) the need for a channel captain. 
B) unnecessary and costly duplication of marketing functions. 
C) all production-oriented channel members. 
D) competition among different channel systems. 
E) the need for marketing managers in individual firms. 
A) the need for a channel captain. 
B) unnecessary and costly duplication of marketing functions. 
C) all production-oriented channel members. 
D) competition among different channel systems. 
E) the need for marketing managers in individual firms.

Question 3

When an online intermediary like Hulu scans all the episodes of the TV show NCIS and then offers them to its customers one episode at a time,it is an example of

Accepted Answer

A) sorting. 
B) assorting. 
C) vertical integration. 
D) bulk-breaking. 
E) horizontal integration. 
A) sorting. 
B) assorting. 
C) vertical integration. 
D) bulk-breaking. 
E) horizontal integration.

Question 4

Discrepancy of quantity means

Accepted Answer

A) some consumers buy more products than others. 
B) there are more consumers than producers. 
C) some manufacturers can produce more products than others. 
D) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. 
E) that demand is greater than what a company can supply. 
A) some consumers buy more products than others. 
B) there are more consumers than producers. 
C) some manufacturers can produce more products than others. 
D) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. 
E) that demand is greater than what a company can supply.

Question 5

A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks.

Accepted Answer

A) True 
 B)False

Question 6

Costco is a warehouse store that sells groceries,household items,and business products.Purchase quantities tend to be larger than in traditional stores that serve final consumers.For example,soft drinks are only sold in 24-can cases,not in 6-packs.Coffee is sold in 3-pound cans instead of 1-pound foil packs.Which regrouping activity is Costco shifting to the consumer?

Accepted Answer

A) accumulating 
B) adjusting discrepancies 
C) assorting 
D) bulk-breaking 
E) sorting 
A) accumulating 
B) adjusting discrepancies 
C) assorting 
D) bulk-breaking 
E) sorting

Question 7

________ means selling a product through only one wholesaler or retailer in a particular geographic area.

Accepted Answer

A) Exclusive distribution 
B) Direct distribution 
C) Intensive distribution 
D) Multichannel distribution 
E) Selective distribution 
A) Exclusive distribution 
B) Direct distribution 
C) Intensive distribution 
D) Multichannel distribution 
E) Selective distribution

Question 8

Place decisions make goods and services available in the right quantities and locations,when customers want them.

Accepted Answer

A) True 
 B)False

Question 9

Channels used to retrieve products that customers no longer want are called collection channels.

Accepted Answer

A) True 
 B)False

Question 10

Discrepancies of quantity occur because individual producers want to produce large quantities of products,while individual consumers prefer to buy products in small quantities.

Accepted Answer

A) True 
 B)False

Question 11

________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.

Accepted Answer

A) Selective distribution 
B) Multichannel distribution 
C) Exclusive distribution 
D) Intensive distribution 
E) Aggressive distribution 
A) Selective distribution 
B) Multichannel distribution 
C) Exclusive distribution 
D) Intensive distribution 
E) Aggressive distribution

Question 12

Which of the following is NOT a Place decision?

Accepted Answer

A) types of intermediaries needed 
B) degree of market exposure desired 
C) recruiting,selecting,and managing the sales force 
D) type of distribution channel to use 
E) customer service level desired 
A) types of intermediaries needed 
B) degree of market exposure desired 
C) recruiting,selecting,and managing the sales force 
D) type of distribution channel to use 
E) customer service level desired

Question 13

Distribution agreements that limit sales by customer or territory

Accepted Answer

A) are always illegal. 
B) may be legal if they are horizontal agreements between producers and intermediaries. 
C) are definitely illegal if they are horizontal agreements among competing producers or intermediaries,but may be legal if they are vertical agreements. 
D) are definitely illegal if they are vertical agreements between producers and intermediaries. 
E) None of these answers is correct. 
A) are always illegal. 
B) may be legal if they are horizontal agreements between producers and intermediaries. 
C) are definitely illegal if they are horizontal agreements among competing producers or intermediaries,but may be legal if they are vertical agreements. 
D) are definitely illegal if they are vertical agreements between producers and intermediaries. 
E) None of these answers is correct.

Question 14

In a channel in which retailers lead,intermediaries that gather,analyze,and interpret big data to generate insights about their customers' needs will

Accepted Answer

A) seek out producers who can meet those needs with products at reasonable prices. 
B) lose their power to influence pricing. 
C) take a back seat in a producer-dominated channel system. 
D) lose their bargaining power against suppliers and customers. 
E) stop playing the role of channel captain. 
A) seek out producers who can meet those needs with products at reasonable prices. 
B) lose their power to influence pricing. 
C) take a back seat in a producer-dominated channel system. 
D) lose their bargaining power against suppliers and customers. 
E) stop playing the role of channel captain.

Question 15

In a ________,the whole channel focuses on the same target market at the end of the channel.

Accepted Answer

A) vertical marketing system 
B) horizontal marketing system 
C) parallel marketing system 
D) diagonal marketing system 
E) linear marketing system 
A) vertical marketing system 
B) horizontal marketing system 
C) parallel marketing system 
D) diagonal marketing system 
E) linear marketing system

Question 16

A large food retailer acquiring a cheese factory is an example of

Accepted Answer

A) dual distribution. 
B) vertical integration. 
C) establishing a tying contract. 
D) horizontal integration. 
E) internal expansion. 
A) dual distribution. 
B) vertical integration. 
C) establishing a tying contract. 
D) horizontal integration. 
E) internal expansion.

Question 17

When the Rosco International chain of restaurants enters foreign markets,locals own the restaurant facilities but look to Rosco to provide expertise in management and marketing.Rosco uses the ________ approach to enter international markets.

Accepted Answer

A) management contracting 
B) direct investment 
C) exporting 
D) joint venture 
E) licensing 
A) management contracting 
B) direct investment 
C) exporting 
D) joint venture 
E) licensing

Question 18

A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers,but a nearby discount store with very few sales staff sells the same TVs at a lower price.This is an example of ________ channel conflict.

Accepted Answer

A) horizontal 
B) traditional 
C) vertical 
D) contractual 
E) corporate 
A) horizontal 
B) traditional 
C) vertical 
D) contractual 
E) corporate

Question 19

Which of the following is true of direct distribution?

Accepted Answer

A) It requires a significant investment in facilities. 
B) It reduces a producer's need for working capital. 
C) Direct distribution always serves customer needs better and at a lower cost. 
D) Most firms selling consumer products rely on direct distribution. 
E) It is easy to change customer buying patterns from indirect distribution to direct distribution. 
A) It requires a significant investment in facilities. 
B) It reduces a producer's need for working capital. 
C) Direct distribution always serves customer needs better and at a lower cost. 
D) Most firms selling consumer products rely on direct distribution. 
E) It is easy to change customer buying patterns from indirect distribution to direct distribution.

Question 20

With the Internet,even very small specialized firms can draw customers from all over the world.

Accepted Answer

A) True 
 B)False

The regrouping activity that involves grading or sorting products into the grades and qualities desired by different target markets is called

A common product-market commitment in a channel system helps to eliminate

When an online intermediary like Hulu scans all the episodes of the TV show NCIS and then offers them to its customers one episode at a time,it is an example of

Discrepancy of quantity means

A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks.

________ means selling a product through only one wholesaler or retailer in a particular geographic area.

Place decisions make goods and services available in the right quantities and locations,when customers want them.

Channels used to retrieve products that customers no longer want are called collection channels.

Discrepancies of quantity occur because individual producers want to produce large quantities of products,while individual consumers prefer to buy products in small quantities.

________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.

Which of the following is NOT a Place decision?

Distribution agreements that limit sales by customer or territory

In a channel in which retailers lead,intermediaries that gather,analyze,and interpret big data to generate insights about their customers' needs will

In a ________,the whole channel focuses on the same target market at the end of the channel.

A large food retailer acquiring a cheese factory is an example of

When the Rosco International chain of restaurants enters foreign markets,locals own the restaurant facilities but look to Rosco to provide expertise in management and marketing.Rosco uses the ________ approach to enter international markets.

A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers,but a nearby discount store with very few sales staff sells the same TVs at a lower price.This is an example of ________ channel conflict.

Which of the following is true of direct distribution?

With the Internet,even very small specialized firms can draw customers from all over the world.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Place and Development of Channel Systems

The regrouping activity that involves grading or sorting products into the grades and qualities desired by different target markets is called

A common product-market commitment in a channel system helps to eliminate

When an online intermediary like Hulu scans all the episodes of the TV show NCIS and then offers them to its customers one episode at a time,it is an example of

Discrepancy of quantity means

A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks.

________ means selling a product through only one wholesaler or retailer in a particular geographic area.

Place decisions make goods and services available in the right quantities and locations,when customers want them.

Channels used to retrieve products that customers no longer want are called collection channels.

Discrepancies of quantity occur because individual producers want to produce large quantities of products,while individual consumers prefer to buy products in small quantities.

________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.

Which of the following is NOT a Place decision?

Distribution agreements that limit sales by customer or territory

In a channel in which retailers lead,intermediaries that gather,analyze,and interpret big data to generate insights about their customers' needs will

In a ________,the whole channel focuses on the same target market at the end of the channel.

A large food retailer acquiring a cheese factory is an example of

When the Rosco International chain of restaurants enters foreign markets,locals own the restaurant facilities but look to Rosco to provide expertise in management and marketing.Rosco uses the ________ approach to enter international markets.

A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers,but a nearby discount store with very few sales staff sells the same TVs at a lower price.This is an example of ________ channel conflict.

Which of the following is true of direct distribution?

With the Internet,even very small specialized firms can draw customers from all over the world.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters