Question 1

Horizontal arrangements among competing retailers,wholesalers,or producers to limit sales by customer or territory have consistently been

Accepted Answer

A) shown to increase competition. 
B) a regular practice in the United States. 
C) encouraged in the United States but not in many international markets. 
D) a successful strategy for entering international markets. 
E) ruled illegal by the U.S.Supreme Court. 
A) shown to increase competition. 
B) a regular practice in the United States. 
C) encouraged in the United States but not in many international markets. 
D) a successful strategy for entering international markets. 
E) ruled illegal by the U.S.Supreme Court.

Question 2

Since music,movies,books,and TV programs now exist in digital form,such products

Accepted Answer

A) have the same distribution methods as physical products. 
B) have lower distribution costs. 
C) do not require intermediaries. 
D) do not need distribution. 
E) do not face discrepancies of quantity or assortment. 
A) have the same distribution methods as physical products. 
B) have lower distribution costs. 
C) do not require intermediaries. 
D) do not need distribution. 
E) do not face discrepancies of quantity or assortment.

Question 3

Assorting means separating products into grades and qualities desired by different target markets.

Accepted Answer

A) True 
 B)False

Question 4

Selective distribution means selling through

Accepted Answer

A) retailers but not wholesalers. 
B) multichannel distribution. 
C) all responsible and suitable wholesalers. 
D) only those wholesalers and retailers who give the product special attention. 
E) only one wholesaler or retailer in each geographic area. 
A) retailers but not wholesalers. 
B) multichannel distribution. 
C) all responsible and suitable wholesalers. 
D) only those wholesalers and retailers who give the product special attention. 
E) only one wholesaler or retailer in each geographic area.

Question 5

ESPN cable television offers numerous sports programs.What type of discrepancy does this create for sports fans who want to watch only a few of the programs?

Accepted Answer

A) discrepancy of assortment 
B) discrepancy of information 
C) discrepancy of quantity 
D) discrepancy of quality 
E) discrepancy of image 
A) discrepancy of assortment 
B) discrepancy of information 
C) discrepancy of quantity 
D) discrepancy of quality 
E) discrepancy of image

Question 6

Aggressive,market-oriented intermediaries are almost always available and eager to handle the distribution of innovative new products.

Accepted Answer

A) True 
 B)False

Question 7

To reduce conflicts in channels,a firm should

Accepted Answer

A) offer different products through each channel. 
B) provide some compensation to members of the older channel. 
C) treat channel partners fairly even when one partner is more powerful. 
D) focus on segments not currently served by existing channels. 
E) All these answers are correct. 
A) offer different products through each channel. 
B) provide some compensation to members of the older channel. 
C) treat channel partners fairly even when one partner is more powerful. 
D) focus on segments not currently served by existing channels. 
E) All these answers are correct.

Question 8

Selling products manufactured in the United States to foreign customers-often without any product changes-is called

Accepted Answer

A) a joint venture. 
B) licensing. 
C) importing. 
D) contract manufacturing. 
E) exporting. 
A) a joint venture. 
B) licensing. 
C) importing. 
D) contract manufacturing. 
E) exporting.

Question 9

Channel specialists provide value to producers in which of the following circumstances?

Accepted Answer

A) when producers are located far from their customers and may not know how best to reach them 
B) when the assortment and quantity of products customers want matches the assortment and quantity of products companies produce 
C) when customers are well informed about their product choices 
D) when producers and customers exist in the same location 
E) when customers prefer online purchasing 
A) when producers are located far from their customers and may not know how best to reach them 
B) when the assortment and quantity of products customers want matches the assortment and quantity of products companies produce 
C) when customers are well informed about their product choices 
D) when producers and customers exist in the same location 
E) when customers prefer online purchasing

Question 10

Midwest Tools,Inc.of Indianapolis,Indiana,owns a plant in Poland for manufacturing and selling machine tools in Europe.This type of international involvement is called

Accepted Answer

A) management contracting. 
B) licensing. 
C) a joint venture. 
D) direct investment. 
E) multichanneling. 
A) management contracting. 
B) licensing. 
C) a joint venture. 
D) direct investment. 
E) multichanneling.

Question 11

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Accepted Answer

A) True 
 B)False

Question 12

Direct marketing is

Accepted Answer

A) personal sales contact between a representative of the company and an individual consumer. 
B) primarily concerned with the degree of market exposure. 
C) direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. 
D) an effort to sell through only one intermediary. 
E) a strategy that works best when a producer has little working capital. 
A) personal sales contact between a representative of the company and an individual consumer. 
B) primarily concerned with the degree of market exposure. 
C) direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. 
D) an effort to sell through only one intermediary. 
E) a strategy that works best when a producer has little working capital.

Question 13

Which of the following statements about Place decisions is true?

Accepted Answer

A) Product classes are not related to Place objectives. 
B) The product life cycle is not related to Place objectives. 
C) Place decisions are short-term decisions that are easy to change. 
D) Different market segments may require separate Place arrangements. 
E) Place decisions are the same for any market. 
A) Product classes are not related to Place objectives. 
B) The product life cycle is not related to Place objectives. 
C) Place decisions are short-term decisions that are easy to change. 
D) Different market segments may require separate Place arrangements. 
E) Place decisions are the same for any market.

Question 14

Which of the following is NOT a common cause of conflict between producers and channel partners in a channel system?

Accepted Answer

A) lack of communication 
B) different objectives 
C) independent operations 
D) lack of a channel captain 
E) different target customers 
A) lack of communication 
B) different objectives 
C) independent operations 
D) lack of a channel captain 
E) different target customers

Question 15

Bulk-breaking means separating products into grades and qualities as desired by different target markets.

Accepted Answer

A) True 
 B)False

Question 16

Raymond Weil,a European manufacturer of premium watches,is trying to compete in the U.S.market with other fine watch brands.Its corporate website contains the following notice: "RAYMOND WEIL products are sold by official dealers only.The RAYMOND WEIL International Guarantee is offered exclusively to consumers in possession of a watch purchased from an official dealer." In the United States,Raymond Weil watches are not available in every jewelry or department store.For example,in large cities such as Boston,Washington,D.C.,and San Francisco,there are only three retailers in each city that are official Raymond Weil dealers.Raymond Weil seems to be using

Accepted Answer

A) intensive distribution. 
B) selective distribution. 
C) exclusive distribution. 
D) extensive distribution. 
E) limited distribution. 
A) intensive distribution. 
B) selective distribution. 
C) exclusive distribution. 
D) extensive distribution. 
E) limited distribution.

Question 17

Selling direct-to-customer is more common with business products than consumer products.

Accepted Answer

A) True 
 B)False

Question 18

Which statement about channels of distribution is true?

Accepted Answer

A) Channels of distribution that include intermediaries result in higher distribution costs than channels without intermediaries. 
B) Channels of distribution should be designed to increase discrepancies of quantity between producers and consumers. 
C) Channels of distribution do not usually experience conflict as long as each channel member has profit as a goal. 
D) Channels of distribution usually require longer-term planning than other market mix elements,because it is more difficult to change channel decisions quickly. 
E) Channels of distribution are always characterized by conflict among channel members. 
A) Channels of distribution that include intermediaries result in higher distribution costs than channels without intermediaries. 
B) Channels of distribution should be designed to increase discrepancies of quantity between producers and consumers. 
C) Channels of distribution do not usually experience conflict as long as each channel member has profit as a goal. 
D) Channels of distribution usually require longer-term planning than other market mix elements,because it is more difficult to change channel decisions quickly. 
E) Channels of distribution are always characterized by conflict among channel members.

Question 19

When Renault Motor Co.builds a new production facility in Venezuela and Renault is the sole owner of the facility,it is an example of a(n)________ investment approach.

Accepted Answer

A) indirect 
B) management contracting 
C) joint venture 
D) licensing 
E) direct 
A) indirect 
B) management contracting 
C) joint venture 
D) licensing 
E) direct

Question 20

A company may be inclined to use both direct and indirect channels of distribution when

Accepted Answer

A) serving multiple target markets. 
B) it wants total control over the marketing mix. 
C) suitable channel partners are hard to find. 
D) selling to business customers. 
E) selling to final customers. 
A) serving multiple target markets. 
B) it wants total control over the marketing mix. 
C) suitable channel partners are hard to find. 
D) selling to business customers. 
E) selling to final customers.

Horizontal arrangements among competing retailers,wholesalers,or producers to limit sales by customer or territory have consistently been

Since music,movies,books,and TV programs now exist in digital form,such products

Assorting means separating products into grades and qualities desired by different target markets.

Selective distribution means selling through

ESPN cable television offers numerous sports programs.What type of discrepancy does this create for sports fans who want to watch only a few of the programs?

Aggressive,market-oriented intermediaries are almost always available and eager to handle the distribution of innovative new products.

To reduce conflicts in channels,a firm should

Selling products manufactured in the United States to foreign customers-often without any product changes-is called

Channel specialists provide value to producers in which of the following circumstances?

Midwest Tools,Inc.of Indianapolis,Indiana,owns a plant in Poland for manufacturing and selling machine tools in Europe.This type of international involvement is called

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Direct marketing is

Which of the following statements about Place decisions is true?

Which of the following is NOT a common cause of conflict between producers and channel partners in a channel system?

Bulk-breaking means separating products into grades and qualities as desired by different target markets.

Selling direct-to-customer is more common with business products than consumer products.

Which statement about channels of distribution is true?

When Renault Motor Co.builds a new production facility in Venezuela and Renault is the sole owner of the facility,it is an example of a(n)________ investment approach.

A company may be inclined to use both direct and indirect channels of distribution when

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Place and Development of Channel Systems

Horizontal arrangements among competing retailers,wholesalers,or producers to limit sales by customer or territory have consistently been

Since music,movies,books,and TV programs now exist in digital form,such products

Assorting means separating products into grades and qualities desired by different target markets.

Selective distribution means selling through

ESPN cable television offers numerous sports programs.What type of discrepancy does this create for sports fans who want to watch only a few of the programs?

Aggressive,market-oriented intermediaries are almost always available and eager to handle the distribution of innovative new products.

To reduce conflicts in channels,a firm should

Selling products manufactured in the United States to foreign customers-often without any product changes-is called

Channel specialists provide value to producers in which of the following circumstances?

Midwest Tools,Inc.of Indianapolis,Indiana,owns a plant in Poland for manufacturing and selling machine tools in Europe.This type of international involvement is called

The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.

Direct marketing is

Which of the following statements about Place decisions is true?

Which of the following is NOT a common cause of conflict between producers and channel partners in a channel system?

Bulk-breaking means separating products into grades and qualities as desired by different target markets.

Selling direct-to-customer is more common with business products than consumer products.

Which statement about channels of distribution is true?

When Renault Motor Co.builds a new production facility in Venezuela and Renault is the sole owner of the facility,it is an example of a(n)________ investment approach.

A company may be inclined to use both direct and indirect channels of distribution when

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters