Question 1

Persuasive promotion is especially important in which product life-cycle stage?

Accepted Answer

A) market maturity 
B) sales decline 
C) market introduction 
D) market growth 
E) market decline 
A) market maturity 
B) sales decline 
C) market introduction 
D) market growth 
E) market decline

Question 2

During the development step of new-product development,a firm could develop a(n)________,an early sample or model built to test a concept.

Accepted Answer

A) creation 
B) concept test 
C) prototype 
D) ideatype 
E) embryo concept 
A) creation 
B) concept test 
C) prototype 
D) ideatype 
E) embryo concept

Question 3

In the new-product development process,the burden is on the new-product idea to prove itself or be rejected.

Accepted Answer

A) True 
 B)False

Question 4

Total quality management can be used to improve any implementation effort.

Accepted Answer

A) True 
 B)False

Question 5

The stage of the product life cycle in which competitors are most likely to introduce product improvements is the market growth stage.

Accepted Answer

A) True 
 B)False

Question 6

The risks and costs of failure in new-product development are minor when one considers the likely rewards.

Accepted Answer

A) True 
 B)False

Question 7

According to the Federal Trade Commission (FTC),a new product is

Accepted Answer

A) only new for twelve months. 
B) only new for two months. 
C) entirely new or changed in a functionally different or substantial respect. 
D) something that is new in any way for the company concerned. 
E) None of these answers is correct. 
A) only new for twelve months. 
B) only new for two months. 
C) entirely new or changed in a functionally different or substantial respect. 
D) something that is new in any way for the company concerned. 
E) None of these answers is correct.

Question 8

The product life cycle

Accepted Answer

A) describes the stages a new-product idea goes through from beginning to end. 
B) has five major stages. 
C) applies more to individual brands than to categories or types of products. 
D) shows that sales and profits tend to move together over time. 
E) All these answers are correct. 
A) describes the stages a new-product idea goes through from beginning to end. 
B) has five major stages. 
C) applies more to individual brands than to categories or types of products. 
D) shows that sales and profits tend to move together over time. 
E) All these answers are correct.

Question 9

The product life cycle shows that sales of an individual firm's brand follows a general pattern-which is very useful for marketing strategy planning.

Accepted Answer

A) True 
 B)False

Question 10

"Continuous improvement" means a commitment to constantly make things better-one step at a time.

Accepted Answer

A) True 
 B)False

Question 11

Empowerment means giving employees the authority to correct a problem on their own.

Accepted Answer

A) True 
 B)False

Question 12

At one time,most firms assumed defects were an inevitable part of mass production.________ firms showed that this assumption was not valid.

Accepted Answer

A) Chinese 
B) American 
C) European 
D) Japanese 
E) Latin American 
A) Chinese 
B) American 
C) European 
D) Japanese 
E) Latin American

Question 13

Concept testing

Accepted Answer

A) takes place during the screening step of the new-product development process. 
B) involves usage tests by potential customers. 
C) seeks potential customers' reactions and attitudes toward new-product ideas before actual models are developed. 
D) is the last step before commercialization of a new-product idea. 
E) None of these answers is correct. 
A) takes place during the screening step of the new-product development process. 
B) involves usage tests by potential customers. 
C) seeks potential customers' reactions and attitudes toward new-product ideas before actual models are developed. 
D) is the last step before commercialization of a new-product idea. 
E) None of these answers is correct.

Question 14

In which product life cycle stage must companies focus on educating potential customers about the advantages of a new-product concept?

Accepted Answer

A) market establishment 
B) market introduction 
C) market growth 
D) market maturity 
E) sales decline 
A) market establishment 
B) market introduction 
C) market growth 
D) market maturity 
E) sales decline

Question 15

Which stage of the product life cycle is the largest profit stage for companies?

Accepted Answer

A) market introduction 
B) market maturity 
C) stagnation 
D) sales decline 
E) market growth 
A) market introduction 
B) market maturity 
C) stagnation 
D) sales decline 
E) market growth

Question 16

New products that are minor variations on existing products and which require no change to consumer behavior are called

Accepted Answer

A) fads. 
B) new products. 
C) second-movers. 
D) discontinuous innovations. 
E) continuous innovations. 
A) fads. 
B) new products. 
C) second-movers. 
D) discontinuous innovations. 
E) continuous innovations.

Question 17

The stages in the new-product development process are idea generation,screening,

Accepted Answer

A) idea evaluation,market research,and commercialization. 
B) market research,development,and commercialization. 
C) idea evaluation,development,and ROI estimation. 
D) idea evaluation,development,and commercialization. 
E) development,marketing mix,and ROI estimation. 
A) idea evaluation,market research,and commercialization. 
B) market research,development,and commercialization. 
C) idea evaluation,development,and ROI estimation. 
D) idea evaluation,development,and commercialization. 
E) development,marketing mix,and ROI estimation.

Question 18

By law,a firm may call a new product "new" for only a stipulated period of time.Such regulations are established by the

Accepted Answer

A) Environmental Protection Agency (EP
A) . 
B) Federal Trade Commission (FT
C) . 
C) Consumer Product Safety Commission (CPS
C) . 
D) Food and Drug Administration (FD
A) . 
E) U)S.Department of Justice (DOJ). 
A) Environmental Protection Agency (EP
A) . 
B) Federal Trade Commission (FT
C) . 
C) Consumer Product Safety Commission (CPS
C) . 
D) Food and Drug Administration (FD
A) . 
E) U)S.Department of Justice (DOJ).

Question 19

Discontinuous innovations require that customers change behavior to a much greater extent,as compared to dynamically continuous innovations.

Accepted Answer

A) True 
 B)False

Question 20

A manager shouldn't worry about making a financial return from money spent on a quality program as long as customers recognize that the quality is high.

Accepted Answer

A) True 
 B)False

Persuasive promotion is especially important in which product life-cycle stage?

During the development step of new-product development,a firm could develop a(n)________,an early sample or model built to test a concept.

In the new-product development process,the burden is on the new-product idea to prove itself or be rejected.

Total quality management can be used to improve any implementation effort.

The stage of the product life cycle in which competitors are most likely to introduce product improvements is the market growth stage.

The risks and costs of failure in new-product development are minor when one considers the likely rewards.

According to the Federal Trade Commission (FTC),a new product is

The product life cycle

The product life cycle shows that sales of an individual firm's brand follows a general pattern-which is very useful for marketing strategy planning.

"Continuous improvement" means a commitment to constantly make things better-one step at a time.

Empowerment means giving employees the authority to correct a problem on their own.

At one time,most firms assumed defects were an inevitable part of mass production.________ firms showed that this assumption was not valid.

Concept testing

In which product life cycle stage must companies focus on educating potential customers about the advantages of a new-product concept?

Which stage of the product life cycle is the largest profit stage for companies?

New products that are minor variations on existing products and which require no change to consumer behavior are called

The stages in the new-product development process are idea generation,screening,

By law,a firm may call a new product "new" for only a stipulated period of time.Such regulations are established by the

Discontinuous innovations require that customers change behavior to a much greater extent,as compared to dynamically continuous innovations.

A manager shouldn't worry about making a financial return from money spent on a quality program as long as customers recognize that the quality is high.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 9: Product Management and New-Product Development

Persuasive promotion is especially important in which product life-cycle stage?

During the development step of new-product development,a firm could develop a(n)________,an early sample or model built to test a concept.

In the new-product development process,the burden is on the new-product idea to prove itself or be rejected.

Total quality management can be used to improve any implementation effort.

The stage of the product life cycle in which competitors are most likely to introduce product improvements is the market growth stage.

The risks and costs of failure in new-product development are minor when one considers the likely rewards.

According to the Federal Trade Commission (FTC),a new product is

The product life cycle

The product life cycle shows that sales of an individual firm's brand follows a general pattern-which is very useful for marketing strategy planning.

"Continuous improvement" means a commitment to constantly make things better-one step at a time.

Empowerment means giving employees the authority to correct a problem on their own.

At one time,most firms assumed defects were an inevitable part of mass production.________ firms showed that this assumption was not valid.

Concept testing

In which product life cycle stage must companies focus on educating potential customers about the advantages of a new-product concept?

Which stage of the product life cycle is the largest profit stage for companies?

New products that are minor variations on existing products and which require no change to consumer behavior are called

The stages in the new-product development process are idea generation,screening,

By law,a firm may call a new product "new" for only a stipulated period of time.Such regulations are established by the

Discontinuous innovations require that customers change behavior to a much greater extent,as compared to dynamically continuous innovations.

A manager shouldn't worry about making a financial return from money spent on a quality program as long as customers recognize that the quality is high.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters