Question 1

Decentering is a hybrid of _____ translation.

Accepted Answer

A)  parallel 
B)  simultaneous 
C)  linear 
D)  random 
E)  back 
A)  parallel 
B)  simultaneous 
C)  linear 
D)  random 
E)  back

Question 2

Data collected specifically for a particular research project at hand is known as secondary data.

Accepted Answer

A) True 
 B)False

Question 3

Compare and contrast back translation and parallel translation.

Accepted Answer

Similarities: Both back translation and

Question 4

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

Accepted Answer

A) True 
 B)False

Question 5

Once the researcher has defined the research problem and established research objectives, the researcher must next:

Accepted Answer

A)  effectively communicate the problem and objectives to decision makers. 
B)  analyze, interpret, and summarize the results. 
C)  determine the sources of information to fulfill the research objectives. 
D)  assess the suitability of available statistical methods for analyzing the data. 
E)  evaluate the cost and benefits of the research effort. 
A)  effectively communicate the problem and objectives to decision makers. 
B)  analyze, interpret, and summarize the results. 
C)  determine the sources of information to fulfill the research objectives. 
D)  assess the suitability of available statistical methods for analyzing the data. 
E)  evaluate the cost and benefits of the research effort.

Question 6

Which of the following represents a severe limitation when the Internet is used for primary research?

Accepted Answer

A)  The cultural background of the respondents cannot be identified accurately. 
B)  The educational qualifications of the respondents cannot be identified accurately. 
C)  The respondents can assume false identity. 
D)  A sample universe composed solely of Internet respondents represents a potential bias. 
E)  Using the Internet for primary research is the most expensive way of conducting primary research. 
A)  The cultural background of the respondents cannot be identified accurately. 
B)  The educational qualifications of the respondents cannot be identified accurately. 
C)  The respondents can assume false identity. 
D)  A sample universe composed solely of Internet respondents represents a potential bias. 
E)  Using the Internet for primary research is the most expensive way of conducting primary research.

Question 7

Which of the following best describes the basic difference between domestic and foreign market research?

Accepted Answer

A)  The cost of foreign market research. 
B)  The willingness of the respondents to give information. 
C)  The broader scope of research for foreign research. 
D)  The complexity of the governing rules. 
E)  The ability to get accurate pricing data from foreign markets. 
A)  The cost of foreign market research. 
B)  The willingness of the respondents to give information. 
C)  The broader scope of research for foreign research. 
D)  The complexity of the governing rules. 
E)  The ability to get accurate pricing data from foreign markets.

Question 8

Unisys Corporation's planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it conducts a general noneconomic review of conditions affecting the division's business?

Accepted Answer

A)  Economic and demographic. 
B)  Cultural, sociological, and political climate. 
C)  Overview of market conditions. 
D)  Summary of the technological environment. 
E)  Competitive situation. 
A)  Economic and demographic. 
B)  Cultural, sociological, and political climate. 
C)  Overview of market conditions. 
D)  Summary of the technological environment. 
E)  Competitive situation.

Question 9

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Accepted Answer

A) True 
 B)False

Question 10

Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of those toys to a large and culturally diverse set of families. It then conducted a survey where the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This is an example of _____ research.

Accepted Answer

A)  quantitative 
B)  analytical 
C)  descriptive 
D)  deductive 
E)  explanatory 
A)  quantitative 
B)  analytical 
C)  descriptive 
D)  deductive 
E)  explanatory

Question 11

Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following is one of those methods?

Accepted Answer

A)  Probabilistic forecasting 
B)  Expert opinion 
C)  Simulation 
D)  Extrapolation 
E)  Scenario building 
A)  Probabilistic forecasting 
B)  Expert opinion 
C)  Simulation 
D)  Extrapolation 
E)  Scenario building

Question 12

In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

Accepted Answer

A)  parallel 
B)  complimentary 
C)  linear 
D)  random 
E)  back 
A)  parallel 
B)  complimentary 
C)  linear 
D)  random 
E)  back

Question 13

Checking the consistency of one set of secondary data with other data of known validity is an effective and often-used way of judging validity.

Accepted Answer

A) True 
 B)False

Question 14

_____ data refers to the data that has been collected specifically for the particular research project at hand.

Accepted Answer

A)  Derived 
B)  Primary 
C)  Referential 
D)  Bipolar 
E)  Cohort 
A)  Derived 
B)  Primary 
C)  Referential 
D)  Bipolar 
E)  Cohort

Question 15

Harry leads the international marketing department of a smartphone manufacturer, Myfone. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. Which of the following problems is Harry likely to face?

Accepted Answer

A)  Defining the research problem. 
B)  Communicating the results. 
C)  Availability of data. 
D)  Storage of data. 
E)  Relevance of data. 
A)  Defining the research problem. 
B)  Communicating the results. 
C)  Availability of data. 
D)  Storage of data. 
E)  Relevance of data.

Question 16

Which of the following is a method of demand forecasting that is particularly suitable for international marketers?

Accepted Answer

A)  Probabilistic forecasting 
B)  Analogy 
C)  Simulation 
D)  Extrapolation 
E)  Scenario building 
A)  Probabilistic forecasting 
B)  Analogy 
C)  Simulation 
D)  Extrapolation 
E)  Scenario building

Question 17

Which of the following is a disadvantage of decentralized research management?

Accepted Answer

A)  The accuracy of the information gathered cannot be verified. 
B)  Various international laws restrict decentralized research. 
C)  It increases the cost of conducting the research. 
D)  Large-market studies may dominate decisions about global standardization. 
E)  Decentralized research has higher probability of translational errors. 
A)  The accuracy of the information gathered cannot be verified. 
B)  Various international laws restrict decentralized research. 
C)  It increases the cost of conducting the research. 
D)  Large-market studies may dominate decisions about global standardization. 
E)  Decentralized research has higher probability of translational errors.

Question 18

By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Harry is engaging in the practice of _____.

Accepted Answer

A)  tomography 
B)  serigraphy 
C)  vitreography 
D)  netnography 
E)  lithography 
A)  tomography 
B)  serigraphy 
C)  vitreography 
D)  netnography 
E)  lithography

Question 19

List the various uses of the Internet in international marketing research.

Accepted Answer

The various uses of the Internet in inte

Question 20

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

Accepted Answer

A) True 
 B)False

Decentering is a hybrid of _____ translation.

Data collected specifically for a particular research project at hand is known as secondary data.

Compare and contrast back translation and parallel translation.

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

Once the researcher has defined the research problem and established research objectives, the researcher must next:

Which of the following represents a severe limitation when the Internet is used for primary research?

Which of the following best describes the basic difference between domestic and foreign market research?

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following is one of those methods?

In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

Checking the consistency of one set of secondary data with other data of known validity is an effective and often-used way of judging validity.

_____ data refers to the data that has been collected specifically for the particular research project at hand.

Which of the following is a method of demand forecasting that is particularly suitable for international marketers?

Which of the following is a disadvantage of decentralized research management?

By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Harry is engaging in the practice of _____.

List the various uses of the Internet in international marketing research.

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 8: Developing a Global Vision Through Marketing Research

Decentering is a hybrid of _____ translation.

Data collected specifically for a particular research project at hand is known as secondary data.

Compare and contrast back translation and parallel translation.

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

Once the researcher has defined the research problem and established research objectives, the researcher must next:

Which of the following represents a severe limitation when the Internet is used for primary research?

Which of the following best describes the basic difference between domestic and foreign market research?

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following is one of those methods?

In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

Checking the consistency of one set of secondary data with other data of known validity is an effective and often-used way of judging validity.

_____ data refers to the data that has been collected specifically for the particular research project at hand.

Which of the following is a method of demand forecasting that is particularly suitable for international marketers?

Which of the following is a disadvantage of decentralized research management?

By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Harry is engaging in the practice of _____.

List the various uses of the Internet in international marketing research.

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters