Exam 8: Developing a Global Vision Through Marketing Research

Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher.

Which of the following statements is true about qualitative research?

The key to using expert opinion to help in forecasting demand is _____, that is, comparing estimates produced by different sources.

In Italy and many Latin countries, family generally means only the parents and children.

One disadvantage of decentralized research management is possible ineffective communications with _____.

With references to international marketing research, discuss the various problems related to the availability and use of secondary data.

Convenience samples are generally used when detailed social, geographic, and economic information is available for the sampling universe.

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

Which of the following is a problem associated with the use of secondary data?

The most universal survey research problem in foreign countries is the _____ barrier.

Which of the following countries comes a close second to the United States with respect to the quantity and quality of the marketing-related data available?

Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?

The most universal survey research problem in foreign countries is fear of government reprisal.

Which of the following is the first step of a market research process?

A toy manufacturer conducted a survey to estimate the market demand for its specialized wood-based toys in a foreign country. For the survey, it interviewed all the households of the four largest cities of that country without making any distinction between those with children and those without. The market demand forecast based on this survey failed to match the actual demand for the toys. Which of the following is the most likely reason for this failure?

One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

Which of the following statements is true regarding the Japanese corporate culture?

In Japan, _____ refers to the factual truth, irrespective of the damage it might do to the all-important social relationships within and between Japanese companies.

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as _____.

It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.