Exam 8: Developing a Global Vision Through Marketing Research

Which of the following types of data are commercial sources, trade associations, management groups, and state and local governments a good source of?

The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination between the client company and the local research companies.

Mary Hills would like to ask respondents a series of open-ended questions that will help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is carrying out a _____ research.

To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents. Which of the following is one of those talents?

It is generally better to collect primary data before turning to secondary data.

Which of the following reasons best describes why much of the data provided by foreign governments is suspected with respect to reliability?

Which of the following statements is true about qualitative research?

The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

Back translations may not always ensure an accurate translation because of commonly used idioms in both languages. Which of the following types of translation is used to overcome this problem?

List the six steps in a research process.

Alex is engaged in research involving countries that have different languages, economies, social structures, behavior, and attitude patterns. Alex is most likely engaged in _____ research.

Centralization of the marketing research ensures that the field personnel and resident managers have more intimate knowledge of the subtleties of the market.

In quantitative research, if questions are asked, they are almost always open-ended or in-depth.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

In many Asian cities, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to affect?

Which of the following statements is true about quantitative research?

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Consumers in America tend to respond to rating scales more conservatively than Japanese.

Quantitative research is helpful in revealing the impact of sociocultural factors on behavior patterns and in developing research hypotheses that can be tested in subsequent studies.