Question 1

The aesthetics of a culture must be taken into account by marketers when:

Accepted Answer

A)  styling the product and its packaging. 
B)  determining the linguistic distance of a culture. 
C)  assessing if a culture is individualistic or collectivistic. 
D)  trying to quantify the influence media has on the culture. 
E)  trying to comply with the rituals of a culture. 
A)  styling the product and its packaging. 
B)  determining the linguistic distance of a culture. 
C)  assessing if a culture is individualistic or collectivistic. 
D)  trying to quantify the influence media has on the culture. 
E)  trying to comply with the rituals of a culture.

Question 2

Cultural values can predict such consumer behaviors as _____ and impulsive buying.

Accepted Answer

A)  ethnocentrism 
B)  family planning 
C)  word-of-mouth communications 
D)  immigration 
E)  resource-sharing 
A)  ethnocentrism 
B)  family planning 
C)  word-of-mouth communications 
D)  immigration 
E)  resource-sharing

Question 3

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

Accepted Answer

A) True 
 B)False

Question 4

To the foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

Accepted Answer

A)  tolerance 
B)  acceptance 
C)  leverage 
D)  empathy 
E)  heritage 
A)  tolerance 
B)  acceptance 
C)  leverage 
D)  empathy 
E)  heritage

Question 5

Nexar Energy is advocating the use of solar power to replace all petroleum-based energy sources. The company holds demonstrations to show how solar power could be used in all major petroleum-based products-automobiles, power sources, and heating and cooling. Nexar Energy is employing a strategy of _____, a deliberate attempt to change the way we do things with respect to energy sources.

Accepted Answer

A)  unplanned change 
B)  planned change 
C)  parallel change 
D)  syncopated change 
E)  synergistic change 
A)  unplanned change 
B)  planned change 
C)  parallel change 
D)  syncopated change 
E)  synergistic change

Question 6

Which of the following is a way individuals learn culture from social institutions?

Accepted Answer

A)  Anarchy 
B)  Socialization 
C)  Cultural apathy 
D)  Etiquette awareness 
E)  Social rebellion 
A)  Anarchy 
B)  Socialization 
C)  Cultural apathy 
D)  Etiquette awareness 
E)  Social rebellion

Question 7

For a culture, a low score in the _____ reflects more egalitarian views.

Accepted Answer

A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index 
A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index

Question 8

The Westernized diet has caused many Japanese to become overweight. This is an example of _____ change.

Accepted Answer

A)  top-down 
B)  planned 
C)  central 
D)  unplanned 
E)  bottom-up 
A)  top-down 
B)  planned 
C)  central 
D)  unplanned 
E)  bottom-up

Question 9

Which of the following is the main reason for corporations being the forerunners of innovations in society?

Accepted Answer

A)  The use of propaganda to form "favorable" public opinions. 
B)  The access they have to ideas from around the world. 
C)  The understanding that they have of foreign markets. 
D)  The religious tolerance that they possess as a requisite for foreign trade. 
E)  The fact that all merchants and traders are required to be literate. 
A)  The use of propaganda to form "favorable" public opinions. 
B)  The access they have to ideas from around the world. 
C)  The understanding that they have of foreign markets. 
D)  The religious tolerance that they possess as a requisite for foreign trade. 
E)  The fact that all merchants and traders are required to be literate.

Question 10

Which of the following is true with respect to Professor Jared Diamond's ideas regarding the influence of geography on history and cultural values?

Accepted Answer

A)  People in the plains are more likely to invade than those settled in higher altitudes. 
B)  Historically, societies in the north are more developed than those in the south. 
C)  Civilizations near major rivers are more developed than those settled near major oceans. 
D)  Historically, innovations spread faster east to west than north to south. 
E)  Historically, invasions from warrior tribes have always happened from the west to the east. 
A)  People in the plains are more likely to invade than those settled in higher altitudes. 
B)  Historically, societies in the north are more developed than those in the south. 
C)  Civilizations near major rivers are more developed than those settled near major oceans. 
D)  Historically, innovations spread faster east to west than north to south. 
E)  Historically, invasions from warrior tribes have always happened from the west to the east.

Question 11

Marketing strategy is judged culturally in terms of _____.

Accepted Answer

A)  inclusion or exclusion 
B)  cultural intensity or cultural sublimity 
C)  acceptance, resistance, or rejection 
D)  sensitivity to the hidden aspects of culture in a society 
E)  speed, intensity, and degree of change required 
A)  inclusion or exclusion 
B)  cultural intensity or cultural sublimity 
C)  acceptance, resistance, or rejection 
D)  sensitivity to the hidden aspects of culture in a society 
E)  speed, intensity, and degree of change required

Question 12

The first step in bringing about planned change in a society is to:

Accepted Answer

A)  determine which cultural factors conflict with an innovation. 
B)  create a resistance to the cultural factor hindering acceptance. 
C)  wait for eventual cultural changes that prove their innovations of value to the culture. 
D)  market the products similar to ones already on the market. 
E)  leave acceptance to a strategy of unplanned change. 
A)  determine which cultural factors conflict with an innovation. 
B)  create a resistance to the cultural factor hindering acceptance. 
C)  wait for eventual cultural changes that prove their innovations of value to the culture. 
D)  market the products similar to ones already on the market. 
E)  leave acceptance to a strategy of unplanned change.

Question 13

In the context of linguistic distance, which of the following languages is the most distant from English?

Accepted Answer

A)  French 
B)  German 
C)  Spanish 
D)  Arabic 
E)  Thai 
A)  French 
B)  German 
C)  Spanish 
D)  Arabic 
E)  Thai

Question 14

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

Accepted Answer

A) True 
 B)False

Question 15

Mervin is excited about his new home in the Philippines. Though native of Los Angeles, he has been given the opportunity to learn about a new culture, form new friendships, and capitalize on opportunities that were not available in his previous home or workplace. He will go through what is known as _____ as he adjusts to living in the Philippines.

Accepted Answer

A)  acculturation 
B)  socialization 
C)  naturalization 
D)  emancipation 
E)  standardization 
A)  acculturation 
B)  socialization 
C)  naturalization 
D)  emancipation 
E)  standardization

Question 16

Which of the following technological innovations has had a great impact on the gender-based determining of responsibilities and roles?

Accepted Answer

A)  Mobile phones 
B)  Computers 
C)  Aircraft 
D)  The Internet 
E)  Birth control pills 
A)  Mobile phones 
B)  Computers 
C)  Aircraft 
D)  The Internet 
E)  Birth control pills

Question 17

_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.

Accepted Answer

A)  Flank attack 
B)  Cultural congruence 
C)  Guerilla marketing 
D)  Lateral marketing 
E)  Culture equalization 
A)  Flank attack 
B)  Cultural congruence 
C)  Guerilla marketing 
D)  Lateral marketing 
E)  Culture equalization

Question 18

Morton Foods has decided to introduce a new line of turkey products to the American consumer. Turkey steaks resemble beefsteak in taste but are made from turkey meat, and are leaner and healthier for a variety of reasons. However, the company is concerned that the product will not be accepted in America. If Morton Foods follows a strategy of _____, they are more likely to have a successful introduction of the new product.

Accepted Answer

A)  unplanned change 
B)  cultural adiaphora 
C)  cultural syncopation 
D)  cultural congruence 
E)  continuous change 
A)  unplanned change 
B)  cultural adiaphora 
C)  cultural syncopation 
D)  cultural congruence 
E)  continuous change

Question 19

In the context of cultural change, write a short note on the resistance to change in different cultures.

Accepted Answer

A characteristic of human culture is tha

Question 20

New cola alternatives (Mecca Cola, Muslim Up, Arab Cola, and ColaTurka) sprang up after the military conflicts in the Middle East in 2003. This is an example that shows how:

Accepted Answer

A)  Coca-Cola played an important role in easing the cultural divide among the warring nations. 
B)  American beverage companies diversify to cater to various markets. 
C)  specific events in history can influence consumer behavior. 
D)  businesses exploit cheap human labor during war-times. 
E)  cultural aspects influence the development and acceptance of products. 
A)  Coca-Cola played an important role in easing the cultural divide among the warring nations. 
B)  American beverage companies diversify to cater to various markets. 
C)  specific events in history can influence consumer behavior. 
D)  businesses exploit cheap human labor during war-times. 
E)  cultural aspects influence the development and acceptance of products.

The aesthetics of a culture must be taken into account by marketers when:

Cultural values can predict such consumer behaviors as _____ and impulsive buying.

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

To the foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

Which of the following is a way individuals learn culture from social institutions?

For a culture, a low score in the _____ reflects more egalitarian views.

The Westernized diet has caused many Japanese to become overweight. This is an example of _____ change.

Which of the following is the main reason for corporations being the forerunners of innovations in society?

Which of the following is true with respect to Professor Jared Diamond's ideas regarding the influence of geography on history and cultural values?

Marketing strategy is judged culturally in terms of _____.

The first step in bringing about planned change in a society is to:

In the context of linguistic distance, which of the following languages is the most distant from English?

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

Which of the following technological innovations has had a great impact on the gender-based determining of responsibilities and roles?

_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.

In the context of cultural change, write a short note on the resistance to change in different cultures.

New cola alternatives (Mecca Cola, Muslim Up, Arab Cola, and ColaTurka) sprang up after the military conflicts in the Middle East in 2003. This is an example that shows how:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

The aesthetics of a culture must be taken into account by marketers when:

Cultural values can predict such consumer behaviors as _____ and impulsive buying.

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

To the foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

Which of the following is a way individuals learn culture from social institutions?

For a culture, a low score in the _____ reflects more egalitarian views.

The Westernized diet has caused many Japanese to become overweight. This is an example of _____ change.

Which of the following is the main reason for corporations being the forerunners of innovations in society?

Which of the following is true with respect to Professor Jared Diamond's ideas regarding the influence of geography on history and cultural values?

Marketing strategy is judged culturally in terms of _____.

The first step in bringing about planned change in a society is to:

In the context of linguistic distance, which of the following languages is the most distant from English?

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

Which of the following technological innovations has had a great impact on the gender-based determining of responsibilities and roles?

_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.

In the context of cultural change, write a short note on the resistance to change in different cultures.

New cola alternatives (Mecca Cola, Muslim Up, Arab Cola, and ColaTurka) sprang up after the military conflicts in the Middle East in 2003. This is an example that shows how:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters