Question 1

Religion has a significant impact on the value systems of a society and the effect of value systems on marketing.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is an unfavorable outcome of the usage of birth control pills?

Accepted Answer

A)  Educational institutions are finding it tougher to fill in seats. 
B)  Midwifery, as a profession, is soon becoming extinct. 
C)  More men and women are opting for a "one-child family." 
D)  Women are increasingly taking up job roles traditionally reserved for men. 
E)  Schools are forced to address issues like abstinence and condom distribution. 
A)  Educational institutions are finding it tougher to fill in seats. 
B)  Midwifery, as a profession, is soon becoming extinct. 
C)  More men and women are opting for a "one-child family." 
D)  Women are increasingly taking up job roles traditionally reserved for men. 
E)  Schools are forced to address issues like abstinence and condom distribution.

Question 3

The Masculinity/Feminity Index (MAS), identified by Geert Hofstede, focuses on risk orientation.

Accepted Answer

A) True 
 B)False

Question 4

Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.

Accepted Answer

A) True 
 B)False

Question 5

People from which of the following cultures are more likely to have a general distrust of others (not those in their groups) because power is seen to rest with individuals and is coercive rather than legitimate?

Accepted Answer

A)  Cultures with a high Individualism/Collective Index score. 
B)  Cultures with a high Power Distance Index score. 
C)  Cultures with a low Individualism/Collective Index score. 
D)  Cultures with a low Power Distance Index score. 
E)  Cultures with a high Uncertainty Avoidance Index score. 
A)  Cultures with a high Individualism/Collective Index score. 
B)  Cultures with a high Power Distance Index score. 
C)  Cultures with a low Individualism/Collective Index score. 
D)  Cultures with a low Power Distance Index score. 
E)  Cultures with a high Uncertainty Avoidance Index score.

Question 6

James Day Hodgson, former U.S. ambassador to Japan, describes culture as a(n) _____, which according to him is tough to get through, but with effort and patience could often lead to success.

Accepted Answer

A)  culturally neutral market 
B)  maze 
C)  intelligence test 
D)  thicket 
E)  perseverance test 
A)  culturally neutral market 
B)  maze 
C)  intelligence test 
D)  thicket 
E)  perseverance test

Question 7

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

Accepted Answer

A)  cultural ombudsmanship. 
B)  cultural congruence. 
C)  cultural hegemony. 
D)  cultural sensitivity. 
E)  cultural borrowing. 
A)  cultural ombudsmanship. 
B)  cultural congruence. 
C)  cultural hegemony. 
D)  cultural sensitivity. 
E)  cultural borrowing.

Question 8

The process of adjusting to a new culture is known as:

Accepted Answer

A)  diffusion. 
B)  culture transfer. 
C)  acculturation. 
D)  assimilation. 
E)  transference. 
A)  diffusion. 
B)  culture transfer. 
C)  acculturation. 
D)  assimilation. 
E)  transference.

Question 9

_____ is a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Accepted Answer

A)  Acculturation 
B)  Cultural borrowing 
C)  Cultural sensitivity 
D)  Cultural aestheticism 
E)  Cultural assimilation 
A)  Acculturation 
B)  Cultural borrowing 
C)  Cultural sensitivity 
D)  Cultural aestheticism 
E)  Cultural assimilation

Question 10

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture, identified by Geert Hofstede, focuses on assertiveness and achievement.

Accepted Answer

A) True 
 B)False

Question 11

Governments influence thinking and behavior through the:

Accepted Answer

A)  enforcement of a variety of laws affecting consumption and marketing behaviors. 
B)  increasing of the literacy rate of the country. 
C)  adopting of a secular government with separation of the church and state. 
D)  supporting of a selected number of religious sects within the society. 
E)  promotion of egalitarian principles. 
A)  enforcement of a variety of laws affecting consumption and marketing behaviors. 
B)  increasing of the literacy rate of the country. 
C)  adopting of a secular government with separation of the church and state. 
D)  supporting of a selected number of religious sects within the society. 
E)  promotion of egalitarian principles.

Question 12

In various cultures of the world, acceptance for hybrid grains was obtained through unplanned change.

Accepted Answer

A) True 
 B)False

Question 13

Cultures which are low in Uncertainty Avoidance index:

Accepted Answer

A)  seek absolute truth. 
B)  accord a high level of importance to rules as a means of avoiding risk. 
C)  tend to be distrustful of new ideas or behaviors. 
D)  dogmatically stick to historically tested patterns of behavior. 
E)  take a more empirical approach to understanding and knowledge. 
A)  seek absolute truth. 
B)  accord a high level of importance to rules as a means of avoiding risk. 
C)  tend to be distrustful of new ideas or behaviors. 
D)  dogmatically stick to historically tested patterns of behavior. 
E)  take a more empirical approach to understanding and knowledge.

Question 14

In the context of the elements of culture, rituals are patterns of behavior and interaction that are:

Accepted Answer

A)  learned and repeated. 
B)  scientifically verified for effectiveness. 
C)  enforced by governments. 
D)  unique to each individual. 
E)  universally accepted as proper behavior. 
A)  learned and repeated. 
B)  scientifically verified for effectiveness. 
C)  enforced by governments. 
D)  unique to each individual. 
E)  universally accepted as proper behavior.

Question 15

In the context of social institutions such as families, the ratio of male to female children is scarcely affected by culture.

Accepted Answer

A) True 
 B)False

Question 16

According to Edward Hall's comments on culture, which of the following could hurt companies and careers in foreign markets?

Accepted Answer

A)  Adherence to the social norms of the foreign market. 
B)  Being agents of change in the new market. 
C)  Ignorance of cultural differences in the foreign market. 
D)  Strict following of the political rules of the foreign society. 
E)  Consideration of the economic system of the new market. 
A)  Adherence to the social norms of the foreign market. 
B)  Being agents of change in the new market. 
C)  Ignorance of cultural differences in the foreign market. 
D)  Strict following of the political rules of the foreign society. 
E)  Consideration of the economic system of the new market.

Question 17

The most useful information on how cultural values influence various types of business and market behavior comes from work done by:

Accepted Answer

A)  Sigmund Freud. 
B)  George Gallup. 
C)  Geert Hofstede. 
D)  Ayn Rand. 
E)  Milton Friedman. 
A)  Sigmund Freud. 
B)  George Gallup. 
C)  Geert Hofstede. 
D)  Ayn Rand. 
E)  Milton Friedman.

Question 18

Based on the Individualism/Collectivism Index, in which of the following cultures will the "virtual social" activity of online chatting be most acceptable?

Accepted Answer

A)  One in which individualism reigns supreme. 
B)  One in which collectivism is adopted. 
C)  One that has a high tolerance for ambiguity. 
D)  One which has a willingness to take risks. 
E)  One with no separation between the church and the state. 
A)  One in which individualism reigns supreme. 
B)  One in which collectivism is adopted. 
C)  One that has a high tolerance for ambiguity. 
D)  One which has a willingness to take risks. 
E)  One with no separation between the church and the state.

Question 19

Which of the following social institutions that influence culture has comparatively the least impact on culture?

Accepted Answer

A)  Media 
B)  School 
C)  Government 
D)  Family 
E)  Religion 
A)  Media 
B)  School 
C)  Government 
D)  Family 
E)  Religion

Question 20

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

Accepted Answer

A) True 
 B)False

Religion has a significant impact on the value systems of a society and the effect of value systems on marketing.

Which of the following is an unfavorable outcome of the usage of birth control pills?

The Masculinity/Feminity Index (MAS), identified by Geert Hofstede, focuses on risk orientation.

Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.

People from which of the following cultures are more likely to have a general distrust of others (not those in their groups) because power is seen to rest with individuals and is coercive rather than legitimate?

James Day Hodgson, former U.S. ambassador to Japan, describes culture as a(n) _____, which according to him is tough to get through, but with effort and patience could often lead to success.

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

The process of adjusting to a new culture is known as:

_____ is a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture, identified by Geert Hofstede, focuses on assertiveness and achievement.

Governments influence thinking and behavior through the:

In various cultures of the world, acceptance for hybrid grains was obtained through unplanned change.

Cultures which are low in Uncertainty Avoidance index:

In the context of the elements of culture, rituals are patterns of behavior and interaction that are:

In the context of social institutions such as families, the ratio of male to female children is scarcely affected by culture.

According to Edward Hall's comments on culture, which of the following could hurt companies and careers in foreign markets?

The most useful information on how cultural values influence various types of business and market behavior comes from work done by:

Based on the Individualism/Collectivism Index, in which of the following cultures will the "virtual social" activity of online chatting be most acceptable?

Which of the following social institutions that influence culture has comparatively the least impact on culture?

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

Religion has a significant impact on the value systems of a society and the effect of value systems on marketing.

Which of the following is an unfavorable outcome of the usage of birth control pills?

The Masculinity/Feminity Index (MAS), identified by Geert Hofstede, focuses on risk orientation.

Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.

People from which of the following cultures are more likely to have a general distrust of others (not those in their groups) because power is seen to rest with individuals and is coercive rather than legitimate?

James Day Hodgson, former U.S. ambassador to Japan, describes culture as a(n) _____, which according to him is tough to get through, but with effort and patience could often lead to success.

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

The process of adjusting to a new culture is known as:

_____ is a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture, identified by Geert Hofstede, focuses on assertiveness and achievement.

Governments influence thinking and behavior through the:

In various cultures of the world, acceptance for hybrid grains was obtained through unplanned change.

Cultures which are low in Uncertainty Avoidance index:

In the context of the elements of culture, rituals are patterns of behavior and interaction that are:

In the context of social institutions such as families, the ratio of male to female children is scarcely affected by culture.

According to Edward Hall's comments on culture, which of the following could hurt companies and careers in foreign markets?

The most useful information on how cultural values influence various types of business and market behavior comes from work done by:

Based on the Individualism/Collectivism Index, in which of the following cultures will the "virtual social" activity of online chatting be most acceptable?

Which of the following social institutions that influence culture has comparatively the least impact on culture?

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters