Question 1

Which of the following actions is important for foreign marketers in order to be effective in a foreign market?

Accepted Answer

A)  Learning to appreciate the intricacies of cultures different from their own. 
B)  Ensuring that the promotions for the product are indifferent to social beliefs. 
C)  Adhering to the prominent prejudices in the foreign society. 
D)  Creating product differentiation by being indifferent to the culture of the foreign market. 
E)  Making the product relate to the most prominent religion in the foreign culture. 
A)  Learning to appreciate the intricacies of cultures different from their own. 
B)  Ensuring that the promotions for the product are indifferent to social beliefs. 
C)  Adhering to the prominent prejudices in the foreign society. 
D)  Creating product differentiation by being indifferent to the culture of the foreign market. 
E)  Making the product relate to the most prominent religion in the foreign culture.

Question 2

Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.

Accepted Answer

A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index 
A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index

Question 3

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Accepted Answer

A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners tend to focus on the brighter colors in the image and fail to see the lines and finer drawings. 
A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners tend to focus on the brighter colors in the image and fail to see the lines and finer drawings.

Question 4

The anthropologist, Edward T. Hall tells us that culture is:

Accepted Answer

A)  all-encompassing. 
B)  relatively minor in the scheme of life. 
C)  communication. 
D)  strongly linked to physiology. 
E)  standard throughout the world. 
A)  all-encompassing. 
B)  relatively minor in the scheme of life. 
C)  communication. 
D)  strongly linked to physiology. 
E)  standard throughout the world.

Question 5

Which of the following social institutions introduce innovations to society?

Accepted Answer

A)  Corporations 
B)  School 
C)  Government 
D)  Family 
E)  Religion 
A)  Corporations 
B)  School 
C)  Government 
D)  Family 
E)  Religion

Question 6

The Individualism/Collective Index, identified by Geert Hofstede, refers to the preference for behavior that promotes one's self-interest.

Accepted Answer

A) True 
 B)False

Question 7

When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.

Accepted Answer

A)  gatekeepers 
B)  role players 
C)  creators of supply 
D)  agents of change 
E)  promoters 
A)  gatekeepers 
B)  role players 
C)  creators of supply 
D)  agents of change 
E)  promoters

Question 8

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

Accepted Answer

There are several causal factors and soc

Question 9

In the context of the elements of culture, marriage ceremonies and funerals are good examples of rituals.

Accepted Answer

A) True 
 B)False

Question 10

Hofstede's data on cultural values suggest that:

Accepted Answer

A)  countries that are high on individualism and low on uncertainty avoidance tend to be more innovative. 
B)  diffusion of innovations will be slower in countries that are low on individualism and high on uncertainty avoidance. 
C)  individuals from individualistic cultures tend to respond more favorably to other-focused appeals. 
D)  self-focused appeals tend to attract people from collectivistic cultures. 
E)  collectivistic cultures tend to be more emotionally bent than individualistic cultures. 
A)  countries that are high on individualism and low on uncertainty avoidance tend to be more innovative. 
B)  diffusion of innovations will be slower in countries that are low on individualism and high on uncertainty avoidance. 
C)  individuals from individualistic cultures tend to respond more favorably to other-focused appeals. 
D)  self-focused appeals tend to attract people from collectivistic cultures. 
E)  collectivistic cultures tend to be more emotionally bent than individualistic cultures.

Question 11

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

Accepted Answer

A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  disruptive marketing 
A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  disruptive marketing

Question 12

In the context of the elements of culture, briefly discuss the concept of linguistic distance.

Accepted Answer

Linguistic distance is proving useful to

Question 13

The Power Distance dimension of culture, identified by Geert Hofstede, has proven to be the most useful of the four dimensions.

Accepted Answer

A) True 
 B)False

Question 14

Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.

Accepted Answer

A) True 
 B)False

Question 15

According to Philip Parker, a marketing professor, there are strong correlations between latitude and the per capita GDP of countries.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following terms pertains to societies in which people from birth onward are integrated into strong, cohesive groups?

Accepted Answer

A)  Power distance 
B)  Individualism 
C)  Uncertainty 
D)  Collectivism 
E)  Masculinity 
A)  Power distance 
B)  Individualism 
C)  Uncertainty 
D)  Collectivism 
E)  Masculinity

Question 17

Discuss the illusion of similarities facing the international marketer.

Accepted Answer

For the inexperienced marketer, the simi

Question 18

In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

Accepted Answer

Richard Nisbett, in his book "The Geogra

Question 19

In most cultures, the first social institution infants are exposed to outside the home takes the form of a:

Accepted Answer

A)  day care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency. 
A)  day care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency.

Question 20

Cultures low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.

Accepted Answer

A) True 
 B)False

Which of the following actions is important for foreign marketers in order to be effective in a foreign market?

Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

The anthropologist, Edward T. Hall tells us that culture is:

Which of the following social institutions introduce innovations to society?

The Individualism/Collective Index, identified by Geert Hofstede, refers to the preference for behavior that promotes one's self-interest.

When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

In the context of the elements of culture, marriage ceremonies and funerals are good examples of rituals.

Hofstede's data on cultural values suggest that:

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

In the context of the elements of culture, briefly discuss the concept of linguistic distance.

The Power Distance dimension of culture, identified by Geert Hofstede, has proven to be the most useful of the four dimensions.

Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.

According to Philip Parker, a marketing professor, there are strong correlations between latitude and the per capita GDP of countries.

Which of the following terms pertains to societies in which people from birth onward are integrated into strong, cohesive groups?

Discuss the illusion of similarities facing the international marketer.

In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

In most cultures, the first social institution infants are exposed to outside the home takes the form of a:

Cultures low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

Which of the following actions is important for foreign marketers in order to be effective in a foreign market?

Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

The anthropologist, Edward T. Hall tells us that culture is:

Which of the following social institutions introduce innovations to society?

The Individualism/Collective Index, identified by Geert Hofstede, refers to the preference for behavior that promotes one's self-interest.

When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

In the context of the elements of culture, marriage ceremonies and funerals are good examples of rituals.

Hofstede's data on cultural values suggest that:

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

In the context of the elements of culture, briefly discuss the concept of linguistic distance.

The Power Distance dimension of culture, identified by Geert Hofstede, has proven to be the most useful of the four dimensions.

Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.

According to Philip Parker, a marketing professor, there are strong correlations between latitude and the per capita GDP of countries.

Which of the following terms pertains to societies in which people from birth onward are integrated into strong, cohesive groups?

Discuss the illusion of similarities facing the international marketer.

In the context of the elements of culture, illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

In most cultures, the first social institution infants are exposed to outside the home takes the form of a:

Cultures low in Uncertainty Avoidance Index take a more empirical approach to understanding and knowledge.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters