Question 1

What is the effect of education in the culture of a country?

Accepted Answer

Education, one of the most important soc

Question 2

Which of the following is the most important factor in determining what kind and how much of an innovation will be accepted by a culture?

Accepted Answer

A)  The time required for the change to occur. 
B)  The number of people that could be benefited. 
C)  The degree of interest in the particular subject. 
D)  The power or authority of the change agent. 
E)  The financial impact, immediate and long-term, of accepting the change. 
A)  The time required for the change to occur. 
B)  The number of people that could be benefited. 
C)  The degree of interest in the particular subject. 
D)  The power or authority of the change agent. 
E)  The financial impact, immediate and long-term, of accepting the change.

Question 3

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Accepted Answer

A)  Cultural integration 
B)  Acculturation 
C)  Counter culture 
D)  Cultural sensitivity 
E)  Culture transfer 
A)  Cultural integration 
B)  Acculturation 
C)  Counter culture 
D)  Cultural sensitivity 
E)  Culture transfer

Question 4

For a marketer, one's own religion is most often the best guide to another's beliefs.

Accepted Answer

A) True 
 B)False

Question 5

Numerous studies indicate a direct link between the literacy rate of a country and its:

Accepted Answer

A)  ability to conduct foreign trade. 
B)  capability for rapid economic growth. 
C)  ability to eradicate social prejudices. 
D)  capability to promote secular political values. 
E)  potential to support gender equality. 
A)  ability to conduct foreign trade. 
B)  capability for rapid economic growth. 
C)  ability to eradicate social prejudices. 
D)  capability to promote secular political values. 
E)  potential to support gender equality.

Question 6

The _____ in India is a social institution that influences the roles and status positions found within Indian society.

Accepted Answer

A)  country club 
B)  church 
C)  Taj Mahal 
D)  hijab 
E)  caste system 
A)  country club 
B)  church 
C)  Taj Mahal 
D)  hijab 
E)  caste system

Question 7

Acculturation refers to the process of becoming an agent of change by innovating.

Accepted Answer

A) True 
 B)False

Question 8

Marketers with little or no understanding of a religion may readily offend deeply because the influence of religion is often quite strong.

Accepted Answer

A) True 
 B)False

Question 9

In the context of culture's pervasive impact, which of the following is true about birthrates?

Accepted Answer

A)  A service economy usually has a higher birthrate than an industrial economy. 
B)  Government policies and birth control technologies have caused a decline in birthrates. 
C)  The economic status of a country has minimal impact on the birthrates in that country. 
D)  Countries that move from agricultural economies to service economies experience increased birthrates. 
E)  Agricultural economies find it hard to support high birthrates than industrial economies. 
A)  A service economy usually has a higher birthrate than an industrial economy. 
B)  Government policies and birth control technologies have caused a decline in birthrates. 
C)  The economic status of a country has minimal impact on the birthrates in that country. 
D)  Countries that move from agricultural economies to service economies experience increased birthrates. 
E)  Agricultural economies find it hard to support high birthrates than industrial economies.

Question 10

In some countries, language is itself thought of as a social institution, with no relation to political importance.

Accepted Answer

A) True 
 B)False

Question 11

When marketers introduce an innovative product or idea, they act as agents of change.

Accepted Answer

A) True 
 B)False

Question 12

What has been the impact on American culture, of women joining the workforce in growing numbers for the past thirty years?

Accepted Answer

A)  An increase in the desire for large families in the American population. 
B)  An increase in the underestimation of women in the American culture. 
C)  A decrease in economic development. 
D)  A reduction in the influence of family in the American culture. 
E)  An increase in divorce rates in the country. 
A)  An increase in the desire for large families in the American population. 
B)  An increase in the underestimation of women in the American culture. 
C)  A decrease in economic development. 
D)  A reduction in the influence of family in the American culture. 
E)  An increase in divorce rates in the country.

Question 13

The sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society is called _____.

Accepted Answer

A)  sensitivity 
B)  congruence 
C)  culture 
D)  reference groups 
E)  aesthetics 
A)  sensitivity 
B)  congruence 
C)  culture 
D)  reference groups 
E)  aesthetics

Question 14

Linguistic distance is an important factor that helps in determining differences in values across countries and the amount of trade between countries because:

Accepted Answer

A)  the closer the languages the tougher the interactions. 
B)  crossing "wider" language differences increases transaction costs. 
C)  the more distant a language from the other, the more valuable the brand becomes in the new territory. 
D)  major languages have "syntactical superiority" over minor languages that help in brand positioning. 
E)  a 'neutral' language is required to address the differences arising out of linguistic distances. 
A)  the closer the languages the tougher the interactions. 
B)  crossing "wider" language differences increases transaction costs. 
C)  the more distant a language from the other, the more valuable the brand becomes in the new territory. 
D)  major languages have "syntactical superiority" over minor languages that help in brand positioning. 
E)  a 'neutral' language is required to address the differences arising out of linguistic distances.

Question 15

List the four dimensions of cultural values as given by Hofstede.

Accepted Answer

Cultural values refer to the importance

Question 16

The Uncertainty Avoidance Index measures the tolerance of uncertainty and _____ among members of a society.

Accepted Answer

A)  inequality 
B)  subjugation 
C)  ambiguity 
D)  oppression 
E)  hierarchy 
A)  inequality 
B)  subjugation 
C)  ambiguity 
D)  oppression 
E)  hierarchy

Question 17

For most of the 20th century, the predominant approach to governance in the world was colonialism.

Accepted Answer

A) True 
 B)False

Question 18

Describe the relationship between Uncertainty Avoidance Index scores and stress.

Accepted Answer

The Uncertainty Avoidance Index (UAI) me

Question 19

According to Dutch management professor Geert Hofstede, culture is referred to as the:

Accepted Answer

A)  "software of the mind." 
B)  "defining factor of life." 
C)  "conflict of civilization versus the masses." 
D)  "tool of the elite." 
E)  "art's triumph over banality." 
A)  "software of the mind." 
B)  "defining factor of life." 
C)  "conflict of civilization versus the masses." 
D)  "tool of the elite." 
E)  "art's triumph over banality."

Question 20

Family, religion, schools, the media, government, and corporations are all examples of a(n):

Accepted Answer

A)  social institution. 
B)  cultural icon. 
C)  internal variable. 
D)  external variable. 
E)  demographic variable. 
A)  social institution. 
B)  cultural icon. 
C)  internal variable. 
D)  external variable. 
E)  demographic variable.

What is the effect of education in the culture of a country?

Which of the following is the most important factor in determining what kind and how much of an innovation will be accepted by a culture?

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

For a marketer, one's own religion is most often the best guide to another's beliefs.

Numerous studies indicate a direct link between the literacy rate of a country and its:

The _____ in India is a social institution that influences the roles and status positions found within Indian society.

Acculturation refers to the process of becoming an agent of change by innovating.

Marketers with little or no understanding of a religion may readily offend deeply because the influence of religion is often quite strong.

In the context of culture's pervasive impact, which of the following is true about birthrates?

In some countries, language is itself thought of as a social institution, with no relation to political importance.

When marketers introduce an innovative product or idea, they act as agents of change.

What has been the impact on American culture, of women joining the workforce in growing numbers for the past thirty years?

The sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society is called _____.

Linguistic distance is an important factor that helps in determining differences in values across countries and the amount of trade between countries because:

List the four dimensions of cultural values as given by Hofstede.

The Uncertainty Avoidance Index measures the tolerance of uncertainty and _____ among members of a society.

For most of the 20^th century, the predominant approach to governance in the world was colonialism.

Describe the relationship between Uncertainty Avoidance Index scores and stress.

According to Dutch management professor Geert Hofstede, culture is referred to as the:

Family, religion, schools, the media, government, and corporations are all examples of a(n):

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

What is the effect of education in the culture of a country?

Which of the following is the most important factor in determining what kind and how much of an innovation will be accepted by a culture?

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

For a marketer, one's own religion is most often the best guide to another's beliefs.

Numerous studies indicate a direct link between the literacy rate of a country and its:

The _____ in India is a social institution that influences the roles and status positions found within Indian society.

Acculturation refers to the process of becoming an agent of change by innovating.

Marketers with little or no understanding of a religion may readily offend deeply because the influence of religion is often quite strong.

In the context of culture's pervasive impact, which of the following is true about birthrates?

In some countries, language is itself thought of as a social institution, with no relation to political importance.

When marketers introduce an innovative product or idea, they act as agents of change.

What has been the impact on American culture, of women joining the workforce in growing numbers for the past thirty years?

The sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society is called _____.

Linguistic distance is an important factor that helps in determining differences in values across countries and the amount of trade between countries because:

List the four dimensions of cultural values as given by Hofstede.

The Uncertainty Avoidance Index measures the tolerance of uncertainty and _____ among members of a society.

For most of the 20th century, the predominant approach to governance in the world was colonialism.

Describe the relationship between Uncertainty Avoidance Index scores and stress.

According to Dutch management professor Geert Hofstede, culture is referred to as the:

Family, religion, schools, the media, government, and corporations are all examples of a(n):

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

For most of the 20^th century, the predominant approach to governance in the world was colonialism.