Question 1

The term age-based microculture describes the finding that people of the same age develop similar consumer preferences.

Accepted Answer

A) True 
 B)False  True

Question 2

The division of society into classes that have unequal access to scarce and valuable resources is known as social _____.

Accepted Answer

A)  stigmatization 
B)  diversification 
C)  isolation 
D)  assimilation 
E)  stratification 
A)  stigmatization 
B)  diversification 
C)  isolation 
D)  assimilation 
E)  stratification E

Question 3

Define demographics.Discuss its importance with respect to microcultures.

Accepted Answer

Demographics refer to observable,statistical aspects of populations such as age,gender,or income.Demographic variables are closely related to microculture; they help one to describe microcultures.
A demographic analysis develops a profile of a consumer group based on their demographics.These analyses often include geodemographic approaches because marketers find it advantageous to know where targeted consumers live.These analyses become important components of a demographic segmentation strategy.If marketers can identify where their targeted consumers live,they can implement marketing campaigns much more efficiently.

Question 4

The combination of working couples and lower birthrates has led to greater levels of consumer affluence.

Accepted Answer

A) True 
 B)False

Question 5

The societal expectations for men and women among members of a cultural group are referred to as _____.

Accepted Answer

A)  gender sanctions 
B)  gender identification 
C)  gender socialization 
D)  sex roles 
E)  sex ratios 
A)  gender sanctions 
B)  gender identification 
C)  gender socialization 
D)  sex roles 
E)  sex ratios

Question 6

Carl turned 55-years old in 2012.He retired early from his job as he had enough savings for a good life.Carl belongs to the _____ group.

Accepted Answer

A)  greatest generation 
B)  silent generation 
C)  Generation X 
D)  Millennials 
E)  Baby Boomers 
A)  greatest generation 
B)  silent generation 
C)  Generation X 
D)  Millennials 
E)  Baby Boomers

Question 7

Which of the following is a geodemographic tool that assists consumer behavior analysis?

Accepted Answer

A)  CPM 
B)  PRIZM 
C)  BLAST 
D)  LDRA 
E)  PERT 
A)  CPM 
B)  PRIZM 
C)  BLAST 
D)  LDRA 
E)  PERT

Question 8

The term habitus refers to mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class.

Accepted Answer

A) True 
 B)False

Question 9

List the four major cultural,microcultural,and demographic trends that affect consumer behavior.Discuss any two of them.

Accepted Answer

(1)Declining birthrates-One of the bigge

Question 10

Americans born between 1946 and 1964,during a time in the United States that was marked by optimism and relative economic security,belong to the _____.

Accepted Answer

A)  greatest generation 
B)  silent generation 
C)  Baby Boomers 
D)  Millennials 
E)  Generation X 
A)  greatest generation 
B)  silent generation 
C)  Baby Boomers 
D)  Millennials 
E)  Generation X

Question 11

A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____.

Accepted Answer

A)  native culture 
B)  macroculture 
C)  microculture 
D)  global culture 
E)  mainstream culture 
A)  native culture 
B)  macroculture 
C)  microculture 
D)  global culture 
E)  mainstream culture

Question 12

The silent generation consumers are largely characterized by lavish spending and extravagant lifestyles.

Accepted Answer

A) True 
 B)False

Question 13

The Baby Boomers were born in relatively poor and volatile economic times.

Accepted Answer

A) True 
 B)False

Question 14

Richard was born in 1976.His parents divorced when he was five years old.Since then he has been a cynicist,but now he is a strong believer of traditional family values.The generational microculture Richard belongs to is _____.

Accepted Answer

A)  Generation X 
B)  Millennials 
C)  Baby Boomers 
D)  greatest generation 
E)  Generation Y 
A)  Generation X 
B)  Millennials 
C)  Baby Boomers 
D)  greatest generation 
E)  Generation Y

Question 15

World of Warcraft has a rather large number of dedicated players online.These gamers come from different ethnic,demographic,and geographic backgrounds,but they all share the same passion for the game.This microculture of gamers can be referred to as a(n)_____ microculture.

Accepted Answer

A)  street 
B)  generational 
C)  regional 
D)  religious 
E)  age-based 
A)  street 
B)  generational 
C)  regional 
D)  religious 
E)  age-based

Question 16

The Baby Boomers were born prior to 1928.

Accepted Answer

A) True 
 B)False

Question 17

Carla is a 75-year-old woman.Her life's choices have been influenced by her experiences of the Great Depression as well as World War II.She spends sparingly and buys only what is of practical use to her.Which of the following generational microcultures is Carla most likely to belong?

Accepted Answer

A)  Baby Boomers 
B)  Silent generation 
C)  Generation X 
D)  Generation Z 
E)  Millennials 
A)  Baby Boomers 
B)  Silent generation 
C)  Generation X 
D)  Generation Z 
E)  Millennials

Question 18

Generation X consumers were born between 1981 and 1995.

Accepted Answer

A) True 
 B)False

Question 19

According to the kosher diet,dairy products cannot be consumed simultaneously with meat.

Accepted Answer

A) True 
 B)False

Question 20

Relative to the other minority groups,the Hispanic culture is highly educated and highly affluent.

Accepted Answer

A) True 
 B)False

The term age-based microculture describes the finding that people of the same age develop similar consumer preferences.

The division of society into classes that have unequal access to scarce and valuable resources is known as social _____.

Define demographics.Discuss its importance with respect to microcultures.

The combination of working couples and lower birthrates has led to greater levels of consumer affluence.

The societal expectations for men and women among members of a cultural group are referred to as _____.

Carl turned 55-years old in 2012.He retired early from his job as he had enough savings for a good life.Carl belongs to the _____ group.

Which of the following is a geodemographic tool that assists consumer behavior analysis?

The term habitus refers to mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class.

List the four major cultural,microcultural,and demographic trends that affect consumer behavior.Discuss any two of them.

Americans born between 1946 and 1964,during a time in the United States that was marked by optimism and relative economic security,belong to the _____.

A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____.

The silent generation consumers are largely characterized by lavish spending and extravagant lifestyles.

The Baby Boomers were born in relatively poor and volatile economic times.

Richard was born in 1976.His parents divorced when he was five years old.Since then he has been a cynicist,but now he is a strong believer of traditional family values.The generational microculture Richard belongs to is _____.

World of Warcraft has a rather large number of dedicated players online.These gamers come from different ethnic,demographic,and geographic backgrounds,but they all share the same passion for the game.This microculture of gamers can be referred to as a(n)_____ microculture.

The Baby Boomers were born prior to 1928.

Carla is a 75-year-old woman.Her life's choices have been influenced by her experiences of the Great Depression as well as World War II.She spends sparingly and buys only what is of practical use to her.Which of the following generational microcultures is Carla most likely to belong?

Generation X consumers were born between 1981 and 1995.

According to the kosher diet,dairy products cannot be consumed simultaneously with meat.

Relative to the other minority groups,the Hispanic culture is highly educated and highly affluent.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 10: Microcultures

The term age-based microculture describes the finding that people of the same age develop similar consumer preferences.

The division of society into classes that have unequal access to scarce and valuable resources is known as social _____.

Define demographics.Discuss its importance with respect to microcultures.

The combination of working couples and lower birthrates has led to greater levels of consumer affluence.

The societal expectations for men and women among members of a cultural group are referred to as _____.

Carl turned 55-years old in 2012.He retired early from his job as he had enough savings for a good life.Carl belongs to the _____ group.

Which of the following is a geodemographic tool that assists consumer behavior analysis?

The term habitus refers to mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class.

List the four major cultural,microcultural,and demographic trends that affect consumer behavior.Discuss any two of them.

Americans born between 1946 and 1964,during a time in the United States that was marked by optimism and relative economic security,belong to the _____.

A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____.

The silent generation consumers are largely characterized by lavish spending and extravagant lifestyles.

The Baby Boomers were born in relatively poor and volatile economic times.

Richard was born in 1976.His parents divorced when he was five years old.Since then he has been a cynicist,but now he is a strong believer of traditional family values.The generational microculture Richard belongs to is _____.

World of Warcraft has a rather large number of dedicated players online.These gamers come from different ethnic,demographic,and geographic backgrounds,but they all share the same passion for the game.This microculture of gamers can be referred to as a(n)_____ microculture.

The Baby Boomers were born prior to 1928.

Carla is a 75-year-old woman.Her life's choices have been influenced by her experiences of the Great Depression as well as World War II.She spends sparingly and buys only what is of practical use to her.Which of the following generational microcultures is Carla most likely to belong?

Generation X consumers were born between 1981 and 1995.

According to the kosher diet,dairy products cannot be consumed simultaneously with meat.

Relative to the other minority groups,the Hispanic culture is highly educated and highly affluent.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters