Question 1

Consumption is a value producing process in which the marketer and the consumer interact to produce value.

Accepted Answer

A) True 
 B)False  True

Question 2

Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is based on the belief that firm performance is enhanced through repeat business?

Accepted Answer

A)  Cause marketing 
B)  Transaction marketing 
C)  Internal marketing 
D)  Test marketing 
E)  Relationship marketing 
A)  Cause marketing 
B)  Transaction marketing 
C)  Internal marketing 
D)  Test marketing 
E)  Relationship marketing E

Question 4

What is the difference between qualitative and quantitative research?

Accepted Answer

A)  Qualitative research better enables researchers to test hypothesis as compared to quantitative research. 
B)  Quantitative research gathers data in an unstructured way, while qualitative research gathers data in a structured way. 
C)  Qualitative research data is researcher dependent, while quantitative research data is not. 
D)  Quantitative research data is unstructured and ambiguous, while qualitative research exemplifies scientific and objective research. 
E)  Quantitative research requires deep interpretation, but qualitative research does not. 
A)  Qualitative research better enables researchers to test hypothesis as compared to quantitative research. 
B)  Quantitative research gathers data in an unstructured way, while qualitative research gathers data in a structured way. 
C)  Qualitative research data is researcher dependent, while quantitative research data is not. 
D)  Quantitative research data is unstructured and ambiguous, while qualitative research exemplifies scientific and objective research. 
E)  Quantitative research requires deep interpretation, but qualitative research does not.

Question 5

Some marketers offer each individual customer a different product,so each customer is essentially treated as a segment of one.Which way of doing business does this represent?

Accepted Answer

A)  Undifferentiated marketing 
B)  Direct marketing 
C)  Ambush marketing 
D)  One-to-one marketing 
E)  Niche marketing 
A)  Undifferentiated marketing 
B)  Direct marketing 
C)  Ambush marketing 
D)  One-to-one marketing 
E)  Niche marketing

Question 6

An exchange is the acting out of a decision to give something up in return for something of equal value.

Accepted Answer

A) True 
 B)False

Question 7

Two common interpretive research orientations are _____.

Accepted Answer

A)  regression and cluster analysis 
B)  psychology and sociology 
C)  phenomenology and ethnography 
D)  primary and secondary 
E)  qualitative and quantitative 
A)  regression and cluster analysis 
B)  psychology and sociology 
C)  phenomenology and ethnography 
D)  primary and secondary 
E)  qualitative and quantitative

Question 8

The resource advantage theory primarily explains the manner in which human resources must be managed in a company.

Accepted Answer

A) True 
 B)False

Question 9

The physical parts of a product are known as _____.

Accepted Answer

A)  benefits 
B)  elements 
C)  attributes 
D)  resources 
E)  components 
A)  benefits 
B)  elements 
C)  attributes 
D)  resources 
E)  components

Question 10

Companies must deal only with geographical distances when operating in different countries.

Accepted Answer

A) True 
 B)False

Question 11

In which of the following situations is there an indirect contact between a firm and a customer?

Accepted Answer

A)  A consumer placing an order over the telephone 
B)  A customer asking an attendant for directions at an amusement park 
C)  A consumer replying to a request sent in an email by a company 
D)  A consumer watching a television commercial 
E)  A guest checking into a hotel 
A)  A consumer placing an order over the telephone 
B)  A customer asking an attendant for directions at an amusement park 
C)  A consumer replying to a request sent in an email by a company 
D)  A consumer watching a television commercial 
E)  A guest checking into a hotel

Question 12

_____ has roots in anthropology and involves analyzing the artifacts associated with consumption.

Accepted Answer

A)  Factor analysis 
B)  Phenomenology 
C)  Ethnography 
D)  Action research 
E)  Epidemiology 
A)  Factor analysis 
B)  Phenomenology 
C)  Ethnography 
D)  Action research 
E)  Epidemiology

Question 13

Renee Samson has been invited to take part in a formal dance programme next month.Though she has a lot of gowns,she decides to go shopping for a new one that she had seen at a sale.The gown is an example of a(n)_____ in the basic consumption process.

Accepted Answer

A)  need 
B)  want 
C)  reaction 
D)  outcome 
E)  touchpoint 
A)  need 
B)  want 
C)  reaction 
D)  outcome 
E)  touchpoint

Question 14

A market-oriented firm stresses the importance of creating value for customers among all employees.

Accepted Answer

A) True 
 B)False

Question 15

In which research approach to understanding consumer behavior,do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Accepted Answer

A)  Interpretive research 
B)  Quantitative research 
C)  Archival research 
D)  Metanalytic research 
E)  Grounded theory research 
A)  Interpretive research 
B)  Quantitative research 
C)  Archival research 
D)  Metanalytic research 
E)  Grounded theory research

Question 16

Explain the role of consumer behavior in business and society.

Accepted Answer

Consumer behavior (CB)is important in at

Question 17

A product is a potentially valuable bundle of benefits.

Accepted Answer

A) True 
 B)False

Question 18

Which type of research includes tools such as case analyses,clinical interviews,focus group interviews,and other tools in which data are gathered in a relatively unstructured way?

Accepted Answer

A)  Quantitative research 
B)  Qualitative research 
C)  Survey research 
D)  Unobtrusive research 
E)  Secondary research 
A)  Quantitative research 
B)  Qualitative research 
C)  Survey research 
D)  Unobtrusive research 
E)  Secondary research

Question 19

Which of the following is a demographic trend shaping consumer behavior patterns?

Accepted Answer

A)  Increasing family size 
B)  Increasing households having two primary income providers 
C)  Increasing birthrates in the U.S. and Europe 
D)  Lower levels of consumer affluence in the U.S. 
E)  Decreasing life expectancy in the U.S. 
A)  Increasing family size 
B)  Increasing households having two primary income providers 
C)  Increasing birthrates in the U.S. and Europe 
D)  Lower levels of consumer affluence in the U.S. 
E)  Decreasing life expectancy in the U.S.

Question 20

Interpretation of quantitative research data is a function of the researcher's opinion.

Accepted Answer

A) True 
 B)False

Consumption is a value producing process in which the marketer and the consumer interact to produce value.

Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

Which of the following is based on the belief that firm performance is enhanced through repeat business?

What is the difference between qualitative and quantitative research?

Some marketers offer each individual customer a different product,so each customer is essentially treated as a segment of one.Which way of doing business does this represent?

An exchange is the acting out of a decision to give something up in return for something of equal value.

Two common interpretive research orientations are _____.

The resource advantage theory primarily explains the manner in which human resources must be managed in a company.

The physical parts of a product are known as _____.

Companies must deal only with geographical distances when operating in different countries.

In which of the following situations is there an indirect contact between a firm and a customer?

_____ has roots in anthropology and involves analyzing the artifacts associated with consumption.

Renee Samson has been invited to take part in a formal dance programme next month.Though she has a lot of gowns,she decides to go shopping for a new one that she had seen at a sale.The gown is an example of a(n)_____ in the basic consumption process.

A market-oriented firm stresses the importance of creating value for customers among all employees.

In which research approach to understanding consumer behavior,do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Explain the role of consumer behavior in business and society.

A product is a potentially valuable bundle of benefits.

Which type of research includes tools such as case analyses,clinical interviews,focus group interviews,and other tools in which data are gathered in a relatively unstructured way?

Which of the following is a demographic trend shaping consumer behavior patterns?

Interpretation of quantitative research data is a function of the researcher's opinion.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What is CB and Why Should I Care?

Consumption is a value producing process in which the marketer and the consumer interact to produce value.

Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.

Which of the following is based on the belief that firm performance is enhanced through repeat business?

What is the difference between qualitative and quantitative research?

Some marketers offer each individual customer a different product,so each customer is essentially treated as a segment of one.Which way of doing business does this represent?

An exchange is the acting out of a decision to give something up in return for something of equal value.

Two common interpretive research orientations are _____.

The resource advantage theory primarily explains the manner in which human resources must be managed in a company.

The physical parts of a product are known as _____.

Companies must deal only with geographical distances when operating in different countries.

In which of the following situations is there an indirect contact between a firm and a customer?

_____ has roots in anthropology and involves analyzing the artifacts associated with consumption.

Renee Samson has been invited to take part in a formal dance programme next month.Though she has a lot of gowns,she decides to go shopping for a new one that she had seen at a sale.The gown is an example of a(n)_____ in the basic consumption process.

A market-oriented firm stresses the importance of creating value for customers among all employees.

In which research approach to understanding consumer behavior,do researchers derive meaning from talking to people and observing behavior rather than analyzing data?

Explain the role of consumer behavior in business and society.

A product is a potentially valuable bundle of benefits.

Which type of research includes tools such as case analyses,clinical interviews,focus group interviews,and other tools in which data are gathered in a relatively unstructured way?

Which of the following is a demographic trend shaping consumer behavior patterns?

Interpretation of quantitative research data is a function of the researcher's opinion.

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters